1.Business Economics : Meaning, Nature and Scope, 2. Micro and Macro Economics, 3 .Basic Problems of an Economy, 4. Role of Price Mechanism : Market Equilibrium, 5. Demand and Law of Demand, 6 .Elasticity of Demand and its Measurement, 7 .Production and Factors of Production, 8. Production Function, 9. Law of Return : Law of Variable Proportion, 10. ISO–Product Curve and its Characteristics, 11. Production Decision : Optimum Cost Combination, 12. Returns to Scale and Economies and Diseconomies of Scale, 13. Theory of Cost, 14. Market : Concept and Types, 15 .Perfect Competition (Price Determination & Equilibrium of Firm in Perfect Competition), 16. Monopoly and Price Discrimination, 17. Monopolistic Competition, 18. Oligopoly, 19. Theories of Distribution, 20. Wages, 21. Rent, 22. Interest, 23 .Profit.

1.Managerial Economics : Meaning, Scope and Importance, 2.Role, Duties and Responsibilities of Managerial Economist, 3.Managerial Economics and Decision-Making , 4. Demand Analysis , 5. Elasticity of Demand, 6. Market-Structure, 7. Price Determination Under Perfect Competition, 8. Equilibrium of Firm Under Perfect Competition, 9. Monopoly, Discriminating Monopoly and Monopol Control, 10. Monopolistic (Imperfect) Competition, 11. Oligopoly, 12. Pricing Methods , 13. Nature and Measurement of Profit.

1. Macro Economics, 2. National Income Accounting, 3. Concept of GDP and National Income, 4. Concept of Circular Flow of Income, 5. National Income : Definition, Measurement and Aggregates, 6. National Income and Economic Welfare, 7. National Income at Current Prices and Constant Prices : Nominal and Real Income and Limitation of GDP Concept, 8. Concepts of Actual GDP, Potential GDP and Aggregate Expenditure, 9. Say’s Law of Aggregate Expenditure or SAY’s Law of Market, 10. Keynesian Theory of Aggregate Expenditure : Equilibrium National Income, 11. Consumption function and Psychological Law of Consumption, 12. The Saving Function, 13. Investment Function, 14. Marginal Efficiency of Capital, 15. Investment Multiplier, 16. Theory of Accelerator, 17. Determination of Equilibrium National Income, 18. National Income Determination : A Three Sector Closed Economy Model, 19. National Income Determination : A Four Sector Open Economy Model, 20. Concept of Money in Modern Economy, 21. Role (Importance) of Money : In Capitalist, Socialist and Mixed Economies, 22. Money Supply : Monetary Aggregates, 23. Demand for Money, 24. Theory of Money : Quantity Theory and Cambridge Theory, 25. Liquidity Preference and Rate of Interest, 26. Creation of Credit by Banks, 27. Monetary Policy, Reserve Bank of India and Monetary Control or Monetary Policy of India.

An excellent book for commerce students appearing in competitive, professional and other examinations 1.Business Finance : Nature and Scope, 2. Financial Management : Nature and Scope, 3. Capital Budgeting and Investment Decisions, 4. Cost of Capital, 5. Capitalisation, 6. Capital Structure, 7. Dividend Policy , 8. Sources of Business Finance, 9. Financial Institutions, 10. Financial Planning, 11.Working Capital Management, 12. Capital Market, 13. New Issue (Primary) Market, 14. Secondary (Stock) Market, 15. Stock Exchanges of India, 16. Indian Money Market.

1.Business Economics : Meaning, Nature and Scope , 2. Business Economist : Functions and Duties, 3. Demand and Law of Demand, 4. Elasticity of Demand and Its Measurement, 5. Demand Forecasting, 6. Production and Factors of Production, 7. Production Function , 8. Laws of Return : Law of Variable Proportion , 9. ISO-Product Curve and Its Characteristics, 10.Production Decision : Optimum Cost Combination, 11. Returns to Scale and Economies and Diseconomies of Scale, 12. Market : Concept and Classification, 13. Perfect Competition, 14. Monopoly and Price Discrimination, 15. Factor Pricing : Theories of Distribution,, 16 .Wages, 17. Rent , 18. Interest, 19. Profit, 20. National Income : Concepts and Methods of Measuring, 21. Business Environment : Concept, Components and Importance, 22. International Business Environment : World Trade & Problems of Developing Countries, 23.Globalization and Indian Economy/Business.

An excellent book for commerce students appearing in competitive, professional and other examinations. CONTENT 1. Basic Forms of Business Communication, 2. Different Models and Processes of Communication, 3. Effective Communication, 4. Theories of Communication and Audience Analysis, 5. Self-Development and Communication, 6. Corporate Communication, 7. Barriers and Breakdowns in Communication, 8. Practices in Business Communication, 9. Principles of Effective Communication, 10. Writing Skills, 11. Written Business Communication, 12. Written Business Communication-Medium : Letters, 13. Kinds of Business Letters : Request Letters, 14. Good and Bad New Letters, 15. Persuasive Letters : Sales Letters and Collection Letters, 16. Office Memorandum and Circular, 17. Proposal and Report Writing, 18. Oral Presentation, 19. Non-Verbal Aspects of Communication, 20. Effective Listening, 21. Interviewing Skills, 22. Modern Forms of Communication, 23. International Communication, 24. international Communication Adopting to Global Business. SYLLABUS Unit I : Meaning and Objective of Business Communication, Forms of Communication, Communication Model and Process, Principles of Effective Communication. Unit II :Corporate Communication : Formal and Informal Communication, Networks, Grapevine, Barriers in Communication, Group Discussion, Mock Interviews, Seminars, Individual and Group Presentations. Unit III:Essential of Effective Business Letters, Writing Important Business Letters Including Correspondence with Bank and Insurance Companies. Unit IV:Oral & Non-verbal Communication : Principles of Oral Presentation, Factors Affecting Presentation, Effective Presentation Skills, Conducting Surveys. Body Language, Para Language, Effective Listening, Interviewing Skill, Writing Resume and Letter or Application. Unit V : Modern forms of Communication, International Communication, Culture Sensitiveness and Cultural Context, Writing and Presenting in International Situations.

Strictly according to the latest syllabus prescribed by Central Board of Secondary Education (CBSE), Delhi and State Boards of Bihar, Jharkhand, Uttarakhand, Rajasthan, Haryana, H.P. etc. & Navodaya, Kasturba, Kendriya Vidyalayas etc. following CBSE curriculum based on NCERT guidelines. Part A : Introductory Micro Economics 1.Micro Economics : An Introduction, 2. Central Problems of an Economy, 3. Consumer’s Equilibrium, 4. Demand and Law of Demand, 5. Price Elasticity of Demand, 6. Production Function : Returns to a Factor and Returns to Scale, 7. Production Costs, 8. Concepts of Revenue, 9. Producer’s Equilibrium : Meaning and Conditions, 10. Supply and Law of Supply, 11. Elasticity of Supply, 12. Different Forms of Market : Meaning and Features, 13. Market Equilibrium Under Perfect Competition and Effects of Shifts in Demand & Supply, 14. Simple Applications of Tools of Demand and Supply, Part B : Introductory Macro Economics 15. Macro Economics : Meaning, 16. Circular Flow of Income, 17. Concepts and Aggregates related to National Income, 18. Measurement of National Income, 19. Money : Meaning, Evolution and Functions, 20. Commercial Banks and Credit Creation, 21. Central Bank : Meaning and Functions, 22. Recent Significant Reforms and Issues in Indian Banking System : Privatisation and Modernisation, 23. Aggregate Demand, Aggregate Supply and Related Concepts (Propensity to Consume, Propensity to Save and Investment), 24. Short Run Equilibrium Output, 25. Investment Multiplier and its Mechanism, 26. Problems of Deficient and Excess Demand, 27. Measures to Correct Deficient Demand and Excess Demand, 28. Government Budget and Economy, 29. Foreign Exchange Rate, 30. Balance of Payment Accounts : Meaning and Components. Model Paper Board Examination Papers