This hands-on book will equip your students with the tools needed to be effective communicators in the workplace. It increases students' awareness and understanding of how their brain works and how it interprets information, thereby helping them to process information more effectively and create stronger relationships and networks. Chapters take students through all the core areas of communication, from face-to-face encounters and email to social media and online conferences, and contain top tips and activities throughout. Practical Business Communication is an essential resource for students of all disciplines looking to boost their communication skills.

What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to the second-place finishers, they found surprising results. Not only do sales winners sell differently, they sell radically differently, than the second-place finishers. In recent years, buyers have increasingly seen products and services as replaceable. You might think this would mean that the sale goes to the lowest bidder. Not true! A new breed of seller—the insight seller—is winning the sale with strong prices and margins even in the face of increasing competition and commoditization. In Insight Selling, Schultz and Doerr share the surprising results of their research on what sales winners do differently, and outline exactly what you need to do to transform yourself and your team into insight sellers. They introduce a simple three-level model based on what buyers say tip the scales in favor of the winners: Level 1 "Connect." Winners connect the dots between customer needs and company solutions, while also connecting with buyers as people. Level 2 "Convince." Winners convince buyers that they can achieve maximum return, that the risks are acceptable, and that the seller is the best choice among all options. Level 3 "Collaborate." Winners collaborate with buyers by bringing new ideas to the table, delivering new ideas and insights, and working with buyers as a team. They also found that much of the popular and current advice given to sellers can damage sales results. Insight Selling is both a strategic and tactical guide that will separate the good advice from the bad, and teach you how to put the three levels of selling to work to inspire buyers, influence their agendas, and maximize value. If you want to find yourself and your team in the winner's circle more often, this book is a must-read.

Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R & D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'.

The one-stop-source powering Business Customer success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful Business Customer knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for Business Customer innovation - INCLUDED are numerous real-world Business Customer blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: Is your business customer-centric? Growth Hacking: What was Google Apps for Business customer acquisition strategy in its early days? How long do you wait before you send free product to a newly acquired business customer? What are companies doing to ensure that employees develop a business/customer mindset? Today, every business needs a website. What are you willing to spend for a custom website that meets all of your business & customer goals? Is it possible to purchase Verizon's or AT&T's business customer list for marketing purposes? As a freelancer buying a new smartphone on a pay-as-you-go or pay monthly basis, are there any advantages to buying as a business customer in a business shop? I have a Verizon 4G Jetpack and I used to get 4G at my house and I used to be in the dark red on the coverage map. Now I don't get 4G and they changed the map. I am a business customer with like 13 lines with Verizon. Is there anything I can do to get them to give me a hand with this issue? What is the Yahoo tech support number? What are some must-read books about social media and marketing? ...and much more..."

An Executive Guide to Data Management

Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.