Unit-I 1. Nature of Communication, 2. Process of Communication, 3. Types of Communication, 4. Communication : Basic Forms, 5. Barriers in Communication, Unit-II 6. Business Correspondence, 7. Quotation/Order Letters/Tenders, 8. Persuasive Letters : Sales Letters and Collection Letters, 9. Claim Letters, 10. Adjustment Letters, 11. Social Correspondence, 12. Memorandum [Memo], 13. Notice/Agenda/ Minutes, 14. Job Application Letters, 15. Cover Letters, 16. Credit Letters, 17. Enquiry Letters, 18. Resume, Unit-III 19. Report Writing, 20. Business Report, 21. Status Report, 22. Analytical Report, 23. Inquiry Report, 24. Newspaper Report, Unit-IV 25.Common Errors in English, Unit-V 26. Presentation (Oral/Power Point/Visual Aids).

The International Conference on Communication and Computing Systems (ICCCS 2018) provides a high-level international forum for researchers and recent advances in the field of electronic devices, computing, big data analytics, cyber security, quantum computing, biocomputing, telecommunication, etc. The aim of the conference was to bridge the gap between the technological advancements in the industry and the academic research.

This book includes high-quality research papers presented at the Third International Conference on Innovative Computing and Communication (ICICC 2020), which is held at the Shaheed Sukhdev College of Business Studies, University of Delhi, Delhi, India, on 21–23 February, 2020. Introducing the innovative works of scientists, professors, research scholars, students and industrial experts in the field of computing and communication, the book promotes the transformation of fundamental research into institutional and industrialized research and the conversion of applied exploration into real-time applications.

1.The Nature and Role of Financial System, 2. Nature and Scope of Business Finance, 3. Financial Management : Nature and Scope, 4. Financial Planning, 5. Working Capital Management, 6. Cost of Capital,m 7. Capitalization, 8. Sources of Business Finance : Long-Term and Short-Term, 9. Financial Institutions, 10. Capital Market and Financial Instruments, 11. Indian Money Market, 12. Mutual Funds , 13. Sources and Forms of External Financing , 14. Underwriting of Capital Issues.

Part : A - Accounting for Not-for-Profit Organisations and Partnership Firms 1. Accounting for Not-for-Profit Organisations, 2. Accounting for Partnership Firms—Fundamentals, 3. Goodwill : Meaning, Nature, Factors Affecting and Methods of Valuation, 4. Reconstitution of Partnership–change in Profit-Sharing Ratio among the Existing Partners, 5. Admission of a Partner, 6. Retirement of a Partner, 7. Death of a Partner, 8. Dissolution of Partnership Firm. Part : B - Company Accounts and Analysis of Financial Accounting 1. Accounting for Share Capital : Share and Share Capital, 2. Accounting for Share Capital : Issue of Shares, 3. Forfeiture and Re-Issue of Share, 4. ssue of Debentures, 5. Redemption of Debentures, 6. Financial Statements of a Company : Balance Sheet and Statement of Profit and Loss, 7. Tools for Financial Statement Analysis : Comparative Statements, 8. Common-Size Statements, 9. Accounting Ratios, 10. Cash Flow Statement.

Strictly according to the latest syllabus prescribed by Central Board of Secondary Education (CBSE), Delhi and State Boards of Bihar, Jharkhand, Uttarakhand, Rajasthan, Haryana, H.P. etc. & Navodaya, Kasturba, Kendriya Vidyalayas etc. following CBSE curriculum based on NCERT guidelines. Part A : Introductory Micro Economics 1.Micro Economics : An Introduction, 2. Central Problems of an Economy, 3. Consumer’s Equilibrium, 4. Demand and Law of Demand, 5. Price Elasticity of Demand, 6. Production Function : Returns to a Factor and Returns to Scale, 7. Production Costs, 8. Concepts of Revenue, 9. Producer’s Equilibrium : Meaning and Conditions, 10. Supply and Law of Supply, 11. Elasticity of Supply, 12. Different Forms of Market : Meaning and Features, 13. Market Equilibrium Under Perfect Competition and Effects of Shifts in Demand & Supply, 14. Simple Applications of Tools of Demand and Supply, Part B : Introductory Macro Economics 15. Macro Economics : Meaning, 16. Circular Flow of Income, 17. Concepts and Aggregates related to National Income, 18. Measurement of National Income, 19. Money : Meaning, Evolution and Functions, 20. Commercial Banks and Credit Creation, 21. Central Bank : Meaning and Functions, 22. Recent Significant Reforms and Issues in Indian Banking System : Privatisation and Modernisation, 23. Aggregate Demand, Aggregate Supply and Related Concepts (Propensity to Consume, Propensity to Save and Investment), 24. Short Run Equilibrium Output, 25. Investment Multiplier and its Mechanism, 26. Problems of Deficient and Excess Demand, 27. Measures to Correct Deficient Demand and Excess Demand, 28. Government Budget and Economy, 29. Foreign Exchange Rate, 30. Balance of Payment Accounts : Meaning and Components. Model Paper Board Examination Papers

There is no one else in the world like you. Your personal brand has been registered in your name and patented with your persona even though there may be hundreds of people carrying the same name. Creating, building, and developing your personal brand is entirely in your own hands. Conversely, destroying or diminishing your brand is also only in your own hands. Your brand is the essence of your own unique story. The key to this is reaching deep inside yourself and pulling out the authentic, the unique 'you', from within your own self. What we do with our own brand name could be the difference between being very successful and not so successful. This is as true for personal branding as it is for business branding. The Brand Called You outlines how critical it is for each one of us to understand the power and vulnerabilities of our brand and invest wisely and consistently in our persona and our name. Remember, the only legacy you will leave behind in the world is your name.