We are pleased to introduce our 17th and latest volume from our regular conference: Business and Non-profit Organizations Facing Increased Competitions and Growing Customers’ Demands, which contains articles highlighting the problems of contemporary for-profit and non-profit organizations. The added value is the inclusion of multifaceted aspects of an organization’s functioning, including the sectoral and industrial view. The diversity of the approach to the problems of organization, management, business and economy becomes a valuable interdisciplinary view of the economic reality that surrounds us. The monograph is divided into four sections. In the first section: Business and non-profit organizations as the objects of research, articles are exposing the area of strategic management, including a museum as a research object, surgical workflow, the performance of cultural organizations, and organizational forms of housing resource management. In addition, this section covers a process-oriented view of management, including process maturity of the organization and process approach to the analysis of creative capital; and mixed project-management methodology. In a separate thread, there are articles related to public university mergers based on an example of two academic case studies; the analysis of scientific excellence as a factor influencing academic involvement; and the nature of competition for non-profit and for-profit organizations. The second section, entitled Modern tools for business and non-profit organization management, opens with an article on design thinking and the TransistorsHead tool used to analyze teams through organizational terms. Other tools used in eye tracking, such as enova365 and Soneta, are presented in an article on the optimization of an IT system. In the context of profiling scientific research, not only in the area of academic entrepreneurship but also in the search for research gaps, bibliometrics is undoubtedly a useful tool discussed in a further article. In another article, an attractive tool for competence analysis is the business model and the construction of the competence assessment method, which could prove to be helpful in assessing the effectiveness of professional careers. Other articles in this section feature the concept of innovation and knowledge management; medical data management based on a precise legal basis; external financing and its impact on the flexibility of enterprises; and a systemic, process and resource approach to port modularity. In the next section: Business and non-profit organizations in a market economy, the primary thematic topic is corporate social responsibility, client capital creation, and social entrepreneurship. We note the greater emphasis on the social aspects of the organization’s functioning and on the social economy. The human thread and the so-called ecosystem in business are becoming more and more desirable, and the perspective of business is changing: from a profit-oriented one towards a more societal one. In the last section, entitled Business and non-profit organizations - sectoral and industrial aspects, there are articles discussing the issues of organization in macroeconomic terms. This section opens with an article presenting the structural characteristics of industrial clusters and research streams in this area. Subsequently, we have articles that present: the municipality, from the point of view of the configuration of the network of relations between stakeholders, and their involvement in the creation of smart specialization strategies; the determinants of employment change in the Polish services sector; consumer awareness of the credit market; the transparency of public finances; local food and regional products; consumer behaviour in Ukraine; as well as, trade credit, profitability and leverage in Polish companies. Every year, this monograph is built on articles that present an up-to-date view of the business and geo-economic reality that surrounds us, whose organizations form the backbone of the economy and its sectors. The dynamics of changes are so significant that such studies bring readers closer to current trends and draw the interest of researchers.

From the perspective of commercial and non-commercial organizations, this monograph with contemporary organizational and management problems, focus on four thematic areas. Traditionally, the first one is concentrating the reader’s attention on the internal aspects of the organization’s functioning as an object of research. In this regard, articles related to the concept of corporate social responsibility in two ways: organizational research and bibliometric analysis. The authors used an analogical (bibliometric) approach to examine trends in publishing for the concept of learning organizations. In this part of the discussion, the social aspect has been strongly displayed, also thanks to the social capital and enterprise. Another topic in this section is the role of the workers’ knowledge in creating innovative solutions, emphasizing the role of trust and culture-rich collaboration between employees, employees’ participation in creating projects, and organizational change. In addition, it discusses the role of information and knowledge networks and sharing knowledge among employees, which does remain without influence on the shaping of individual employees’ careers. Slightly different from the other articles, though set in this section, there is an article referring to the organizational pathology. These considerations are much more valuable, usually because of the difficult access to negative information. The next section presents articles in the context of the modern tools used in the management of commercial and non-commercial organizations. This part of the discussion starts an article about forecasting methods and modern models of business management. In opposition to these considerations, the problem of unused, modern management methods in the local government sector, remains valid. Also, it refers to social media as a source of customer knowledge and management control, which should be considered as a strong and innovative determinant influencing the development of contemporary management methods of a modern enterprise. Interesting considerations are included in the article on the process management, with emphasis on the dynamic management of business processes and IT systems that go with it. The other articles present the concepts of the risk management model in a technology project, business model used in franchising, and the concept of accountability in conjunction with the development of innovation thanks to negotiating the role of intellectual capital. The modern market economy forces organizations to develop their ability to adapt to the conditions by improving their organization continually. It shows how modern-day commercial and non-commercial organizations are competing in a competitive market. This section opens the article, referring to the social competences of students developed during their studies and the competences of the future, which were studied and compared in two universities. The integral part of the organization’s functioning of the organization in the environment is their broadly understood cooperation for the implementation of the objectives and achieving a competitive advantage in the market. This trend covers articles referring to the participation of county in networking, modeling synergistic interrelations within the business association, or the conditions that should be met between enterprises and institutions supporting the technological development of the organization. Other considerations concern customer preferences concerning their choice of commercial banks, the factors that determine the choice of financial instruments by small and medium enterprises, or the demands of sustainable family business development. The final part of the articles is related to a broader perspective, and so the functioning of the organization from a sectoral perspective and across industries. A distinctive feature is a sectoral approach to knowledge-based business services, the determinants of knowledge-based products in the pharmaceutical industry, and the behavior of competing companies in the chocolate and confectionery industry. A separate topic in this section is the concept of capturing value or the value in a sectoral approach. The issues related to the protection of personal data in the healthcare sector, patent activity of enterprises in the technology park, as well as the management of resources in the cluster. The prepared monograph is an interdisciplinary compendium of knowledge on the functioning of both commercial and non-commercial organizations in the context of three perspectives: micro, meso, and macro. The advantage of this type of studies is modern and up-to-date look at the problems of management, organization behavior, or the functioning of the organizations in the sector.

From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. In today’s challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy that increases awareness and support. Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essential handbook addresses vital issues including: How to market intangibles Defining services and service products The unique characteristics of service products The marketing-related needs and wants of nonprofits Best practices marketing strategies and tactics Marketing successes, marketing failures, and company demographics Nonprofit leader John Burnett shares everything he’s learned during more than three decades managing and consulting nonprofits of every shape and size. Steering clear of business school jargon, Nonprofit Marketing Best Practices provides the advice and tools you need to understand the challenging environment of nonprofit marketing and the most effective ways to achieve maximum marketing success for your organization. Filled with winning marketing concepts, Nonprofit Marketing Best Practices follows an accessible format that actually instructs readers on how to put strategies into effect for their organization. Written for every nonprofit organization, large or small, this must-have book equips you with the best practices in nonprofit marketing-what to do, what not to do, and how to do it better.