Focusing on the IT and high-tech electronic industries, this book provides an analysis of foreign small- and medium-sized enterprises (SMEs) in Taiwan and Mainland China. A comparative analysis of Taiwan and Mainland China's business and investment environments is conducted, and several indices — knowledge capital, innovative ability, the utilization of information technology and social infrastructure — are used to evaluate the cross-strait competitive advantage. This important book helps readers understand the criteria involved in choosing an investment region, while increasing awareness of the particularities of conducting business in Asia.

Focusing on the IT & high-tech industries, this book offers an analysis of foreign SMEs in Taiwan & China, presenting indices of knowledge capital, innovative ability, the utilisation of information technology & social infrastructure that can be used to evaluate cross-strait competitive advantage.

The "Taiwan question" has long been considered one of the most complicated and explosive issues in global politics. In recent years, however, relations between Taiwan and the Chinese mainland have improved substantially to the surprise of many. In this ground-breaking collection, distinguished contributors from the US, Asia, and Europe seek to go beyond the standard "recitation of facts" that often characterizes studies focusing on the Beijing-Taipei dyad. Rather, they employ a variety of theories as well as both quantitative and qualitative methodologies to analyze the ebbs and flows of the Taiwan issue. Their discussions clearly illuminate why there is a "Taiwan Problem," why conflict did not escalate to war between 2000 and 2008, and why cross-Strait relations improved after 2008. The book further reveals the limits of realism as a device to gain traction into the Taiwan issue, demonstrates the importance of taking into account domestic political variables, and shows how theory can be used to advance the cause of better China-Taiwan relations and to analyze the potential for future conflict over Taiwan. New Thinking about the Taiwan Issue is essential reading not only for students, scholars and practitioners with an interest in studying relations across the Taiwan Strait, but also for any reader interested in economics, international relations, comparative politics or political theory.

There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development and management of ethical and social marketing. The belief that bottom line profits is enough for a company, is often not favourably viewed by Asian countries emphasising collective, social and long term benefits for the people and country. Due to these interesting characteristics and complexities, the study of ethical and social marketing in Asia is a timely topic. The first chapters introduce Ethical Marketing in Asia, followed by case studies of how the approach is used across 14 diverse economies, geographically based on 'clusters'; North East, (China, Taiwan, Japan, South Korea), South East (Singapore, Malaysia, Thailand, Vietnam, Cambodia, the Philippines, Indonesia) and South Asia (India, Pakistan, Bangladesh). The second part discusses Social Marketing using the same sequence of regions and economies and the third part explores the unique link to Fairness Management in Asia, followed by a conclusion. - Explores the nature of ethical and social marketing from an Asian perspective - Discusses current ethical and social marketing researches and practices in different areas, industries, commercial and non-commercial sectors - Serves as an invaluable resource for marketing academics and practitioners requiring more than anecdotal evidence of different ethical and social marketing applications - Compares and contrasts unethical situations covering important aspects related to ethics, society and fairness - Includes an interesting mix of theory, research findings and practices

The third edition of Understanding Contemporary China retains all the useful features of the previous editions, but has been thoroughly updated to reflect such current issues and challenges as China?s dynamic economic growth; its changing social and political culture; its growing international presence as a mediator, investor, and disburser of foreign aid; recent developments in the standoff with Taiwan; and the ever growing impact of environmental degradation.Assuming no prior knowledge on the part of the reader, the book was designed as a core text for ?Introduction to China? courses and can also be used effectively in a variety of discipline-oriented curriculums (especially political science and sociology). Numerous maps and photographs enhance the text.

Based on the deliberations of a high-level international conference, this report summarizes the presentations of an exceptional group of experts, convened by Intel's Chairman Emeritus Gordon Moore and SEMATECH's Chairman Emeritus William Spencer. The report documents the critical technological challenges facing this key industry and the rapid growth in government-industry partnerships overseas to support centers of semiconductor research and production in national economies. Importantly, the report provides a series of recommendations designed to strengthen U.S. research in disciplines supporting the continued growth of semiconductor industry, an industry which has made major contributions to the remarkable increases in productivity in the U.S. economy.

Many nations and states have tried to build successful technological industries, but failed. Taiwan is an exception. Indeed, it is the third-largest production center for integrated circuits and personal computers. How has Taiwan made it, and how to do business successfully with Taiwan? This book aims to provide answers to those questions and to share the successful experience of Taiwan with others. If Taiwan could make it, then other nations, by learning from its experiences and patterns of development, can also make it, or even excel Taiwan. The book presents historical and analytical views covering most aspects of Taiwan's development patterns, including innovations of management and technology, production and business infrastructures, capital and human resources, education and government policies, and competitive characteristics of people and cultures.