Built to Thrive is about unpacking the drivers that I have noticed in the landscape that do not yet have a place in our existing vocabulary. It is about ceasing to ignore the signs and beginning to embrace the changes that are becoming more tangible with every day that passes. It is about recognizing the amplified importance of the human as a social being in this dawning age of transparency and systemic activity. The individual becomes the collective as we move into a sphere of shared value-creation, ideation and knowledge dissemination. Existing in this new business landscape is not about eliminating the competition, but rather working together in a bid to share resources and expand far beyond what we could ever hope to achieve as individual organizations. Through Built to Thrive, I hope to open your mind and introduce you to a way of thinking that will fundamentally shift your views, and may provide a lifeline in a world where the new school will rule.

Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger Brands are driven by a certain kind of person in a certain kind of way. Challenger Brands don't rely on CEOs or founders, but on the people within the organization whose personal qualities and approach to what they do make the difference between whether the brand turns to gold or falls to dust. In line with this thinking, The Pirate Inside forwards two key questions: what does it take to be the driver or guardian of a successful Challenger Brand, and what are the demands made by this on character and corporate culture? Building on his answers, Adam Morgan then explores the critical issue of whether big, multi-brand companies can create Challenger micro-climates within their companies, and the benefits that they might achieve by doing so.

Change Makers make the future. Be one of them. Are you asking any of these questions? How can I change how stuff gets done around here? How can I make a difference? How can I stay true to myself amidst the chaos? How can I learn to say no? How do I get traction and make my mark? If so, then this book is for you. Making change happen can be a difficult, lonely job. It can feel like being in a maze, wading through treacle. If you're trying to drive change in your organisation, and you feel like a lone voice, Change Makers is for you. This book will help you to: Sharpen your focus. Amplify your voice. Play it a little less safe. Build your tribe. Get the traction on your change agenda that you've been looking for. We get to choose our futures. Do we shrink back and play it safe, or do we learn how to adapt, lean into discomfort and rise above, paving the way for others to do the same? This book's about the second choice. Your call.

"Mastering the Art of Effective Communication: Unlocking Success Through Powerful Connection" is a comprehensive guide that equips readers with the essential skills and strategies needed to excel in communication. With 21 insightful chapters, this book covers a wide range of topics, from understanding different communication styles and enhancing verbal and written communication skills to leveraging persuasion, emotional intelligence, and nonverbal cues. Readers will discover how effective communication can foster stronger relationships, drive leadership success, and navigate difficult situations. They will learn to overcome barriers, communicate in the digital age, and bridge cultural gaps. The book also delves into storytelling, crisis communication, ethics, and communication for networking, marketing, and branding. Each chapter is filled with practical advice, relatable stories, and actionable steps to help readers unlock their full communication potential. Whether in personal or professional contexts, readers will gain the confidence and skills to connect with others, achieve their goals, and make a lasting impact. As the future of communication unfolds, the book offers a glimpse into emerging trends and technologies, preparing readers for the ever-evolving landscape of communication.

Leadership Points of Connection developed from the realization that leadership is about making connections in all walks of life. But connections are not just for leaders. Points of connection are specific interactions with others that bring about illumination, creativity, innovation, and discussions that help relationships grow and organizations expand. Connections can unite people for a common purpose that impacts an organization or community for good. Meaningful connections can be intentional business meetings or spontaneous moments that leave a long-lasting impact. The author defines each type of connection along with leadership principles in each chapter through authenticity, transformation, and service. Real-life experience and practical examples demonstrate how points of connection can make a difference to individuals, organizations, and communities. Each chapter ends with thought-provoking questions that encourage the reader to know who they are, what they have to offer others, and how to make a positive impact through a point of connection. The author hopes that the reader will learn that points of connection go beyond "What's in it for me?" to the encouragement of others through authentic transformational connections that positively impact people and communities.

In The Innovative Executive, Bella Rushi helps business leaders react to ever-changing environments with flexible thinking and adaptability to create work cultures that thrive on innovation, risk-taking, and creativity. Every executive knows that smart innovation is essential for success. But how do you create new growth strategies and address old business models that are at risk due to competition, global epidemics, or other drastic changes in the marketplace? Today, many companies don’t know how to select the “right projects” to pursue new growth opportunities. They struggle to find the best market opportunities and can’t decide how to efficiently allocate resources for R&D. Meanwhile, new and old competitors alike are disrupting the marketplace in dismaying ways. How do you innovate and win in today’s fast-moving business climate? In The Innovative Executive, internationally renowned Bella Rushi argues that innovation should not only be a priority for survival but also for creating new sustainable growth. Companies need to flex their innovation muscles to reframe their business models, develop new capabilities, and leverage technology. Without the right methodology and framework, however, it’s difficult to succeed. The Innovative Executive will show you how to build an innovation agenda. Furthermore, it will help you align your innovation goals with business strategies and invest in ideas that will open future opportunities. Rushi examines how innovative executives articulate the dream of success and effectively integrate key capabilities to focus on customercentricity, leverage technology, and cultivate innovation competency and collaboration with their networks. Through stories of successful companies and her experience consulting with Fortune 500 companies, Rushi helps business leaders react to ever-changing environments with flexible thinking and adaptability to create work cultures that thrive on innovation, risk-taking, and creativity.

Winner of the International Business Book of the Year Award 2021 Winner of the Silver Stevie for Best Business Book “I wish I had written this book!” – Philip Kotler, Father of Modern Marketing This urgent and timely book by a visionary business practitioner, Nitin Rakesh, CEO, Mphasis and award-winning academic, Jerry Wind, Lauder Professor Emeritus, Wharton bridges the worlds of industry and academia to bring you the knowledge that can help your business thrive even in a crisis. This book is a gamechanger for businesses, large and small, enabling them to customize and implement a winning strategy by using the book’s eight principles and tools to seek out opportunities for long-term value creation in a post-pandemic world. “I am sure other leaders will find their book as relevant as I did.” - Keith A. Grossman, President, Time Magazine “Businesses either need to seize the opportunities created by that disruption, or risk being left behind. Rakesh and Wind provide a smart guide to the first option.” - Alan Murray, CEO, Fortune “The authors of Transformation in Times of Crisis provide a smart, tangible approach to help companies emerge from crises, not only intact but stronger.”– Manny Maceda, Worldwide Managing Partner, Bain & Co. “The eight principles in this book form a great framework to change our mindset and focus on the right implementation strategy to survive and succeed in the next normal.” – Debjani Ghosh, President, NASSCOM