In Walt Disney's classic animated movie Pinocchio, Jiminy Cricket sings, "Always let your conscience be your guide." The Bible confirms that the human conscience is real and important, but it also shows that our conscience can lead us astray. It has been twisted by sin and may tell us that right is wrong and wrong is right. So, when can we trust our conscience? In this booklet, Dr. R.C. Sproul explains that we must calibrate our conscience according to the Bible. With practical application, he shows how studying Scripture helps us, by God's grace, to build a mature Christian conscience. The Crucial Questions booklet series by Dr. R.C. Sproul offers succinct answers to important questions often asked by Christians and thoughtful inquirers.

Moral character is the DNA of success and happiness.Follow Your Conscience is jam-packed with actionable advice on improving your relationships, strengthening your career, and finding your purpose in life. Follow Your Conscience answers questions such as: How do you build a solid reputation? How do you achieve better balance in life? What makes relationships last? How can you spot a counterfeit leader? What steps should you take during tough times? What separates the haves from the have-nots? How do you build a solid foundation for your kids? What are proven ways to build trust and credibility? And what's the most important lesson in life?Follow Your Conscience is exhilarating and inspiring. It provides:* 11 ways to gain someone's respect.* 50 opportunities to build trust and credibility.* 25 things that kids can learn about life through sports.* 6 strategies to reduce stress and anxiety.* 20 ground rules for building win-win relationships.* 55 ways to show someone that you care.* 7 steps to enhance your reputation.* 10 values that form the basis of a strong marriage.* 6 common risks people take that could turn into a nightmare.* 24 character traits of an effective leader. And more!You'll feel enlightened, motivated, and rejuvenated.Frank Sonnenberg is an award-winning author. He has written five books and over 300 articles. Frank was recently named one of "America's Top 100 Thought Leaders" and nominated as one of "America's Most Influential Small Business Experts." Additionally, FrankSonnenbergOnline was named among the "Best 21st Century Leadership Blogs."Follow Your Conscience will help make a difference in your life and in the lives of others.

There is an increasing number of divisive issues in our world today, all of which require great discernment. Thankfully, God has given each of us a conscience to align our wills with his and help us make wise decisions. Examining all thirty New Testament passages that touch on the conscience, Andrew Naselli and J. D. Crowley help readers get to know their consciences—a largely neglected topic—and engage with other Christians who hold different convictions. Offering guiding principles and answering critical questions about how the conscience works and how to care for it, this book shows how the conscience impacts our approach to church unity, ministry, and more.

The definitive expert guide to ethical brand practice from the prestigious Medinge Group, Brands with a Conscience dissects the philosophies underpinning sustainable brands to arrive at a set of eight clear guiding attributes which can be used as the foundation of a strategy for responsible growth. These attributes span the public persona of an organization, the actions to take when things go wrong, the effort invested in developing relationships, the promotion of core values and balancing measures of success across economic, human, social and environmental factors. They are then used as the criteria to assess twelve carefully selected case studies, which include Dilmah Tea, H&M, Dr. Hauschka, Merci and the John Lewis Partnership, amongst other leading international brands. Because the potential to have bad practice unmasked or to have successes amplified online is greater than ever, it pays to adopt a strategy that builds customer loyalty and trust. Brands with a Conscience inspires via examples of brands which not only exhibit a genuine desire to operate ethically, but also have seen impressive success in terms of engagement with consumers, reputation, and return on investment. The book includes a range of practical tools to bring together the main concepts in an easy-to-adopt framework for building a brand strategy based upon real world experience. If you are a brand manager or marketing professional seeking a conscientious approach to consumer engagement, then Brands with a Conscience will support you every step of the way.