Explore the black box of business analytics and learn the methodology for managing and executing analytics projects.

Building Better Models with JMP® Pro provides an example-based introduction to business analytics, with a proven process that guides you in the application of modeling tools and concepts. It gives you the "what, why, and how" of using JMP® Pro for building and applying analytic models. This book is designed for business analysts, managers, and practitioners who may not have a solid statistical background, but need to be able to readily apply analytic methods to solve business problems. In addition, this book will greatly benefit faculty members who teach any of the following subjects at the lower to upper graduate level: predictive modeling, data mining, and business analytics. Novice to advanced users in business statistics, business analytics, and predictive modeling will find that it provides a peek inside the black box of algorithms and the methods used. Topics include: regression, logistic regression, classification and regression trees, neural networks, model cross-validation, model comparison and selection, and data reduction techniques. Full of rich examples, Building Better Models with JMP Pro is an applied book on business analytics and modeling that introduces a simple methodology for managing and executing analytics projects. No prior experience with JMP is needed. Make more informed decisions from your data using this newest JMP book.

Going beyond the theoretical foundation, this step-by-step book gives you the technical knowledge and problem-solving skills that you need to perform real-world multivariate data analysis. --

Using JMP statistical discovery software from SAS, Discovering Partial Least Squares with JMP explores Partial Least Squares and positions it within the more general context of multivariate analysis. This book motivates current and potential users of JMP to extend their analytical repertoire by embracing PLS. Dynamically interacting with JMP, you will develop confidence as you explore underlying concepts and work through the examples. The authors provide background and guidance to support and empower you on this journey.

This book provides hands-on tutorials with just the right amount of conceptual and motivational material to illustrate how to use the intuitive interface for data analysis in JMP. Each chapter features concept-specific tutorials, examples, brief reviews of concepts, step-by-step illustrations, and exercises. Updated for JMP 13, JMP Start Statistics, Sixth Edition includes many new features, including: The redesigned Formula Editor. New and improved ways to create formulas in JMP directly from the data table or dialogs. Interface updates, including improved menu layout. Updates and enhancements in many analysis platforms. New ways to get data into JMP and to save and share JMP results. Many new features that make it easier to use JMP.

Data Mining for Business Analytics: Concepts, Techniques, and Applications in Python presents an applied approach to data mining concepts and methods, using Python software for illustration Readers will learn how to implement a variety of popular data mining algorithms in Python (a free and open-source software) to tackle business problems and opportunities. This is the sixth version of this successful text, and the first using Python. It covers both statistical and machine learning algorithms for prediction, classification, visualization, dimension reduction, recommender systems, clustering, text mining and network analysis. It also includes: A new co-author, Peter Gedeck, who brings both experience teaching business analytics courses using Python, and expertise in the application of machine learning methods to the drug-discovery process A new section on ethical issues in data mining Updates and new material based on feedback from instructors teaching MBA, undergraduate, diploma and executive courses, and from their students More than a dozen case studies demonstrating applications for the data mining techniques described End-of-chapter exercises that help readers gauge and expand their comprehension and competency of the material presented A companion website with more than two dozen data sets, and instructor materials including exercise solutions, PowerPoint slides, and case solutions Data Mining for Business Analytics: Concepts, Techniques, and Applications in Python is an ideal textbook for graduate and upper-undergraduate level courses in data mining, predictive analytics, and business analytics. This new edition is also an excellent reference for analysts, researchers, and practitioners working with quantitative methods in the fields of business, finance, marketing, computer science, and information technology. “This book has by far the most comprehensive review of business analytics methods that I have ever seen, covering everything from classical approaches such as linear and logistic regression, through to modern methods like neural networks, bagging and boosting, and even much more business specific procedures such as social network analysis and text mining. If not the bible, it is at the least a definitive manual on the subject.” —Gareth M. James, University of Southern California and co-author (with Witten, Hastie and Tibshirani) of the best-selling book An Introduction to Statistical Learning, with Applications in R

A exploration of the latest trend in technology and the impact it will have on the economy, science, and society at large.