Show off your style with eye-catching homemade dresses. In this fun, easy-to-follow guide, Project Runway contestant Buffi Jashanmal shows you how to create your own custom-fitted dresses or revamp a piece that’s already hanging in your closet. Learn to design personalized patterns for three basic dress shapes — the shift, the sheath, and the princess seam — and make them rock by exploring variations with measurements and fabric types. Your dresses will fit your body, suit your taste, and express your individuality.

Create your own bunny fashion icon. “If you’re into sewing super cute softies with big personalities, this book might just be up your alley . . . [a] gem.” —Studio iHanna In this charming book, you will learn how to sew your own felt rabbit along with her exquisite wardrobe including twenty garment and accessory sewing patterns. All the clothes are made using the finest fabrics including wool felt, lace and Liberty print cotton. Choose from a perfectly tailored wool coat, matching tweed skirt and bag, or pretty lace set. Not forgetting the accessories—there are bunny boots, pajamas and even tiny French knickers to create. The patterns are suitable for a range of abilities—the basic rabbit and simple items are suitable for beginners but the more tailored pieces are for more experienced sewers. The level of each pattern is identified and all the patterns are full size. Luna was designed to be passed down by generations as a very special heirloom toy. “[The] cutest of Heirloom Hares . . . The book is a little treasure; it’s beautifully photographed throughout and contains some sweet stories.” —Sew Sarah Smith

A celebration of TV's Buffy the Vampire Slayer from the woman CNN hailed as the *Mother of Buffy Studies*

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

he history of chemistry is a story of human endeavor-and as er T ratic as human nature itself. Progress has been made in fits and starts, and it has come from all parts of the globe. Because the scope of this history is considerable (some 100,000 years), it is necessary to impose some order, and we have organized the text around three dis cemible-albeit gross--divisions of time: Part 1 (Chaps. 1-7) covers 100,000 BeE (Before Common Era) to the late 1700s and presents the background of the Chemical Revolution; Part 2 (Chaps. 8-14) covers the late 1700s to World War land presents the Chemical Revolution and its consequences; Part 3 (Chaps. 15-20) covers World War I to 1950 and presents the Quantum Revolution and its consequences and hints at revolutions to come. There have always been two tributaries to the chemical stream: experiment and theory. But systematic experimental methods were not routinely employed until the 1600s-and quantitative theories did not evolve until the 1700s-and it can be argued that modem chernistry as a science did not begin until the Chemical Revolution in the 1700s. xi xii PREFACE We argue however that the first experiments were performed by arti sans and the first theories proposed by philosophers-and that a rev olution can be understood only in terms of what is being revolted against.

Minimally invasive surgery has impacted the outcomes of surgery more than any technology since the development of sterile technique. The hard science has demonstrated that decrease in wound complications and recovery time has created the biggest gap with open approaches to surgery. The total economic benefit may be unfathomable when looked at comprehensively. Integral to the rise of minimal access and therapeutic techniques in surgery has been the growth of technological improvements over time. Beginning with insufflators, videoscopy, and energy devices, that evolution has continued into the development of tele-surgical devices that feature full articulation of instruments, high-resolution 3-D optics, and computer assisted movement. This has come with controversy – as the dominant manufacturer of robotic assisted devices, Intuitive Surgical, and their generations of da Vinci surgical platforms, holds enough market share to spur cries of monopoly and financial excess. However, with over 3000 world-wide systems in use, and over 6000 peer-reviewed research articles, the impact of robotic surgery cannot be ignored. The current state of data suggests equivalency in most procedures with regard to traditional outcome measures, equal or somewhat elevated costs, with specific areas of superiority. The first section of this textbook, Surgical Robots, covers the history, economics, training, and medico-legal aspects of robotic surgery that will be of interest to students, residents, fellows, surgical staff, and administrators or public health specialists who seek to gain a comprehensive background on robotic surgery, or justification for purchasing a robotic system for their institution. Surgeons will also find this background valuable to their practice, to give context to their procedures so they can better counsel their patients, help with advocating for robotic platform purchases, and proactively prepare themselves for medico-legal issues. The chapter on legal issues will have specific instances of robotic surgery-related lawsuits and their outcomes, a first for robotic surgery texts. The second section of this textbook, Robotic Procedures, will contain a comprehensive catalogue of procedures that have been performed robotically in general surgery, gynecology, urology, plastic surgery, cardiothoracic, and otolaryngology. Each author will cover the existing literature, preoperative planning, room and patient setup, steps of the procedure, and postoperative care. Standardized room maps and port placement will help the student, resident, fellow, surgeon or OR Staff to quickly reference these before cases. Each chapter will also cover the specific equipment needs and expected complexity of the procedures, allowing administrators to better gauge how to prepare for, or ration, use or their robotic resources. The final section, Future of Robotics, will give the entire scope of audience a look into what exciting advancements in the field are on the horizon. This textbook is a complete resource for robotic-assisted minimally invasive surgery, covering the history, current state, technical and clinical aspects, and future considerations that may be of interest to any who has a role, stake, or curiosity regarding robotic surgery.