Show off your style with eye-catching homemade dresses. In this fun, easy-to-follow guide, Project Runway contestant Buffi Jashanmal shows you how to create your own custom-fitted dresses or revamp a piece that’s already hanging in your closet. Learn to design personalized patterns for three basic dress shapes — the shift, the sheath, and the princess seam — and make them rock by exploring variations with measurements and fabric types. Your dresses will fit your body, suit your taste, and express your individuality.

Create your own bunny fashion icon. “If you’re into sewing super cute softies with big personalities, this book might just be up your alley . . . [a] gem.” —Studio iHanna In this charming book, you will learn how to sew your own felt rabbit along with her exquisite wardrobe including twenty garment and accessory sewing patterns. All the clothes are made using the finest fabrics including wool felt, lace and Liberty print cotton. Choose from a perfectly tailored wool coat, matching tweed skirt and bag, or pretty lace set. Not forgetting the accessories—there are bunny boots, pajamas and even tiny French knickers to create. The patterns are suitable for a range of abilities—the basic rabbit and simple items are suitable for beginners but the more tailored pieces are for more experienced sewers. The level of each pattern is identified and all the patterns are full size. Luna was designed to be passed down by generations as a very special heirloom toy. “[The] cutest of Heirloom Hares . . . The book is a little treasure; it’s beautifully photographed throughout and contains some sweet stories.” —Sew Sarah Smith

A celebration of TV's Buffy the Vampire Slayer from the woman CNN hailed as the *Mother of Buffy Studies*

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Warsaw is one of the most dynamically developing cities in Europe, and its rich history has marked it as an epicenter of many modes of urbanism: Tzarist, modernist, socialist, and--in the past two decades--aggressively neoliberal. Focusing on Warsaw after 1990, this volume explores the interplay between Warsaw's past urban identities and the intense urban change of the '90s and '00s. Chasing Warsaw departs from the typical narratives of post-socialist cities in Eastern Europe by contextualizing Warsaw's unique transformation in terms of both global change and the shifting geographies of centrality and marginality in contemporary Poland.