Budget Constraints and Optimization in Sponsored Search Auctions
Title | Budget Constraints and Optimization in Sponsored Search Auctions PDF eBook |
Author | Yanwu Yang |
Publisher | Elsevier |
Pages | 213 |
Release | 2013-11-23 |
Genre | Computers |
ISBN | 0124115047 |
The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series' readership is broad, but focuses on engineering, electronics, and computer science. Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level. - Delivers a systematic overview and technique for understanding budget constraints and ROI optimization in sponsored search auction systems, including algorithms and developer guides for a range of scenarios - Explores effects of constraints on mechanisms, bidding and keyword strategies, and the strategies for budget optimization that developers can employ - An informative reference source for both software and systems developers working in the search auctions, marketing and sales strategy optimization, services development for online marketing and advertisement, e-commerce, social and economic networking
Internet and Network Economics
Title | Internet and Network Economics PDF eBook |
Author | Christos Papadimitriou |
Publisher | Springer |
Pages | 748 |
Release | 2008-12-11 |
Genre | Computers |
ISBN | 3540921850 |
This book constitutes the refereed proceedings of the 4th International Workshop on Internet and Network Economics, WINE 2008, held in Shanghai, China, in December 2008. The 68 revised full papers presented together with 10 invited talks were carefully reviewed and selected from 126 submissions. The papers are organized in topical sections on market equilibrium, congestion games, information markets, nash equilibrium, network games, solution concepts, algorithms and optimization, mechanism design, equilibrium, online advertisement, sponsored search auctions, and voting problems.
Information Technology in Environmental Engineering
Title | Information Technology in Environmental Engineering PDF eBook |
Author | Burkhardt Funk |
Publisher | Springer Science & Business Media |
Pages | 225 |
Release | 2013-09-14 |
Genre | Science |
ISBN | 3642360114 |
Information technologies have evolved to an enabling science for natural resource management and conservation, environmental engineering, scientific simulation and integrated assessment studies. Computing plays a significant role in the every day practices of environmental engineers, natural scientists, economists, and social scientists. The complexity of natural phenomena requires interdisciplinary approaches, where computing science offers the infrastructure for environmental data collection and management, scientific simulations, decision support, documentation and reporting. Ecology, environmental engineering and natural resource management comprise an excellent real-world testbed for IT system demonstration, while presenting new challenges for computer science. Complexity, uncertainty and scaling issues of natural systems constitute a demanding application domain for modelling, simulation and scientific workflows, data management and reporting, decision support and intelligent systems, distributed computing environments, geographical information systems, heterogeneous systems integration, software engineering, accounting systems, control systems, as well as sustainable manufacturing and reverse logistics. This books offers a collection of papers presented at the 6th International Conference on Environmental Engineering, held in July 2013, in Lüneburg, Germany. Recent success stories in ecoinformatics, promising ideas and new challenges are discussed among computer scientists, environmental engineers, industrial engineers, economists and social scientists, demonstrating new paradigms for problem solving and decision making.
Encyclopedia of Algorithms
Title | Encyclopedia of Algorithms PDF eBook |
Author | Ming-Yang Kao |
Publisher | Springer Science & Business Media |
Pages | 1200 |
Release | 2008-08-06 |
Genre | Computers |
ISBN | 0387307702 |
One of Springer’s renowned Major Reference Works, this awesome achievement provides a comprehensive set of solutions to important algorithmic problems for students and researchers interested in quickly locating useful information. This first edition of the reference focuses on high-impact solutions from the most recent decade, while later editions will widen the scope of the work. All entries have been written by experts, while links to Internet sites that outline their research work are provided. The entries have all been peer-reviewed. This defining reference is published both in print and on line.
Information Retrieval Technology
Title | Information Retrieval Technology PDF eBook |
Author | Yuexian Hou |
Publisher | Springer Science & Business Media |
Pages | 557 |
Release | 2012-12-06 |
Genre | Computers |
ISBN | 364235341X |
This book constitutes the refereed proceedings of the 8th Information Retrieval Societies Conference, AIRS 2012, held in Tianjin, China, in December 2012. The 22 full papers and 26 poster presentations included in this volume were carefully reviewed and selected from 77 submissions. They are organized in topical sections named: IR models; evaluation and user studies; NLP for IR; machine learning and data mining; social media; IR applications; multimedia IT and indexing; collaborative and federated search; and the poster session.
Algorithms and Computation
Title | Algorithms and Computation PDF eBook |
Author | Leizhen Cai |
Publisher | Springer |
Pages | 761 |
Release | 2013-12-12 |
Genre | Computers |
ISBN | 364245030X |
This book constitutes the refereed proceedings of the 24th International Symposium on Algorithms and Computation, ISAAC 2013, held in Hong Kong, China in December 2013. The 67 revised full papers presented together with 2 invited talks were carefully reviewed and selected from 177 submissions for inclusion in the book. The focus of the volume in on the following topics: computation geometry, pattern matching, computational complexity, internet and social network algorithms, graph theory and algorithms, scheduling algorithms, fixed-parameter tractable algorithms, algorithms and data structures, algorithmic game theory, approximation algorithms and network algorithms.
Algorithmic Game Theory
Title | Algorithmic Game Theory PDF eBook |
Author | Burkhard Monien |
Publisher | Springer |
Pages | 363 |
Release | 2008-04-20 |
Genre | Computers |
ISBN | 3540793097 |
This book constitutes the proceedings of the First International Symposium on Algorithmic Game Theory. It covers routing and scheduling, markets, mechanism design, a potpourri of games, solution concepts, and cost sharing.