Media Promotion & Marketing for Broadcasting, Cable & the Internet
Title | Media Promotion & Marketing for Broadcasting, Cable & the Internet PDF eBook |
Author | Susan Tyler Eastman |
Publisher | Taylor & Francis |
Pages | 352 |
Release | 2012-11-12 |
Genre | Language Arts & Disciplines |
ISBN | 1136024816 |
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
Cable Visions
Title | Cable Visions PDF eBook |
Author | Sarah Banet-Weiser |
Publisher | NYU Press |
Pages | 376 |
Release | 2007-09 |
Genre | Performing Arts |
ISBN | 0814799493 |
Looks beyond broadcasting's mainstream, toward cable's alternatives, to critically consider the capacity of commercial media to serve the public interest. This work offers an overview of the industry's history and regulatory trends, case studies of cable newcomers aimed at niche markets, and analyses of programming forms introduced by cable TV.
Decency in Broadcasting, Cable, and Other Media
Title | Decency in Broadcasting, Cable, and Other Media PDF eBook |
Author | United States. Congress. Senate. Committee on Commerce, Science, and Transportation |
Publisher | |
Pages | 84 |
Release | 2006 |
Genre | Law |
ISBN |
Broadcasting, Cable, the Internet, and Beyond
Title | Broadcasting, Cable, the Internet, and Beyond PDF eBook |
Author | Joseph R. Dominick |
Publisher | McGraw-Hill Humanities, Social Sciences & World Languages |
Pages | 372 |
Release | 2004 |
Genre | Computers |
ISBN |
Broadcasting & Cable
Title | Broadcasting & Cable PDF eBook |
Author | |
Publisher | |
Pages | 178 |
Release | 2009 |
Genre | Broadcasting |
ISBN |
Broadcast/cable/web Programming
Title | Broadcast/cable/web Programming PDF eBook |
Author | Susan Tyler Eastman |
Publisher | Wadsworth Publishing Company |
Pages | 488 |
Release | 2002 |
Genre | Art |
ISBN |
In this revision of the market-leading text, Susan Eastman and Douglas Ferguson, two noted scholars and experts in the area of broadcast programming, provide students with the most accurate and current information on the techniques and strategies used in the programming industry. The text has helped professors teach this course with clear current illustrations and examples, and just right approach of student friendly writing. Comprehensive, accurate and up- to- date, the text covers all aspects of programming for broadcast, cable, radio, and the Web.
Broadcasting/cable and Beyond
Title | Broadcasting/cable and Beyond PDF eBook |
Author | Joseph R. Dominick |
Publisher | McGraw-Hill Companies |
Pages | 532 |
Release | 1990 |
Genre | Social Science |
ISBN |