'Soft power' is an oft-used term and commands an instinctive understanding among journalists and casual observers, who mostly interpret it as 'diplomatic' or somehow 'persuasive'. 'Hard power' is seen, by contrast, as something more tangible and usually military. But this is a superficial appreciation of a more subtle concept - and one key to Britain's future on the international stage. Britain's Persuaders is a deep exploration of this phenomenon, using new research into the instruments of soft power evident in British society and most relevant to the 2020s. Some, like the British Council or the BBC World Service, are explicitly intended to generate soft power in accordance with governmental intentions; but rather more, like the entertainment industries, sport, professional regulatory bodies, hospitality industries or education sectors have more penetrating soft power effects even as they pursue their own independent or commercial rationales. This book conducts an up-to-date 'audit' of all Britain's principal sources of soft power. Situating its analysis within the current understanding of the 'smart power' of nation states – that desire to employ the full spectrum of policy instruments and national characteristics to achieve policy outcomes, specifically in the context of 'Brexit Britain' where soft power status is certain to loom larger during the 2020s.

The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco.

'Soft power' is an oft-used term and commands an instinctive understanding among journalists and casual observers, who mostly interpret it as 'diplomatic' or somehow 'persuasive'. 'Hard power' is seen, by contrast, as something more tangible and usually military. But this is a superficial appreciation of a more subtle concept - and one key to Britain's future on the international stage. Britain's Persuaders is a deep exploration of this phenomenon, using new research into the instruments of soft power evident in British society and most relevant to the 2020s. Some, like the British Council or the BBC World Service, are explicitly intended to generate soft power in accordance with governmental intentions; but rather more, like the entertainment industries, sport, professional regulatory bodies, hospitality industries or education sectors have more penetrating soft power effects even as they pursue their own independent or commercial rationales. This book conducts an up-to-date 'audit' of all Britain's principal sources of soft power. Situating its analysis within the current understanding of the 'smart power' of nation states – that desire to employ the full spectrum of policy instruments and national characteristics to achieve policy outcomes, specifically in the context of 'Brexit Britain' where soft power status is certain to loom larger during the 2020s.

A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.

Introduces the principles of marketing in the NHS, explaining the differences and similarities between the NHS and orthodox commercial marketing. The book explains how accreditation, clinical audit, communications and health promotions are co-ordinated through marketing activity

This book examines the evolution of British - Irish relations since 1921 and applies theories from political and social sciences, including international relations to the Irish/Northern Irish case. The book includes the generation and analysis of primary data on violence and constitutional debate; the analysis of primary sources such as state papers; and elite interviews with British and Irish officials, representatives of constitutional political parties in Northern Ireland, and leaders and activists of republican and loyalist parties/organisations. Part 1 looks at how the attempt to regulate the Irish nationalist challenge to the British state (through dominion status for the Irish Free State and partition) impacted on governance in both jurisdictions. The re-opening of the (Northern) Irish Question in the late 1960s is then analysed to demonstrate the continued primacy of opposing claims to national self-determination and their impact on subsidiary levels of conflict. The final part, covering the year 1985 to the present, then demonstrates how the relative equalization of national status, reflected in the bi-national, inter-governmental relationship, has been successful in regulating conflict by integrating vertically the bi-nationality at state, governmental, and societal levels. Finally, implications of the British-Irish approach are developed as contributions to the comparative theory and practice of ethno-national conflict regulation. Ã?Â?Ã?Â?