The history of newspaper advertising began in the seventeenth-century Low Countries. The newspaper publishers of the Dutch Republic were the first to embrace advertisements, decades before their peers in other news markets in Europe. In this survey, Arthur der Weduwen and Andrew Pettegree have brought together the first 6,000 advertisements placed in Dutch and Flemish newspapers between 1620 and 1675. Provided here in an English translation, and accompanied by seven indices, this work provides for the first time a complete overview of the development of newspaper advertising and its impact on the Dutch book trade, economy and society. In these evocative announcements, ranging from advertisement for library auctions, the publication of new books, pamphlets and maps to notices of crime, postal schedules or missing pets, the seventeenth century is brought to life. This survey offers a unique perspective on daily life, personal relationships and societal change in the Dutch Golden Age.

How did painters and their public speak about art in Rembrandt's age? This book about the writings of the painter-poet Samuel van Hoogstraten, one of Rembrandt's pupils, examines a wide variety of themes from painting practice and theory from the Dutch Golden Age. It addresses the contested issue of 'Dutch realism' and its hidden symbolism, as well as Rembrandt's concern with representing emotions in order to involve the spectator. Diverse aspects of imitation and illusion come to the fore, such as the theory behind sketchy or 'rough' brushwork and the active role played by the viewer's imagination. Taking as its starting point discussions in Rembrandt's studio, this unique study provides an ambitious overview of Dutch artists' ideas on painting.

The versatile painter, poet, courtier and European traveller Samuel van Hoogstraten (1627-1678), one of Rembrandt's pupils, has received much scholarly attention in the last two decades. Whereas older historians allotted him a marginal role as a minor figure in his master's studio, he is now recognized for his central position in the world of art and letters in the Dutch Golden Age. This new evaluation is mainly due to careful studies of his treatise on painting, 'Inleyding tot de Hooge Schoole der Schilderkonst' (Introduction to the Academy of Painting, 1678). His book has been mined for unique insights not only into Rembrandt's working methods but also into profounder problems relative to Dutch art and culture, such as pictorial realism, imitation and illusion, the rise of landscape and still life and the status of the 'learned artist'.

The mathematical methods employed by Newton in the Principia stimulated much debate among contemporaries. This book explains how Newton addressed these issues, taking into consideration the values that directed his research. It will be of interest to researchers and students in history and philosophy of science, physics, mathematics and astronomy.

A unique seventeenth-century account of painting as it was practiced, taught, and discussed during a period of extraordinary artistic and intellectual ferment in the Netherlands. The only comprehensive work on painting written by a Dutch artist in the later seventeenth century, Samuel van Hoogstraten’s Inleyding tot de hooge schoole der schilderkonst, anders de zichtbaere werelt (Introduction to the Academy of Painting; or, The Visible World, 1678) has long served as a source of valuable insights on a range of topics, from firsthand reports of training in Rembrandt’s studio to contemporary engagements with perspective, optics, experimental philosophy, the economics of art, and more. Van Hoogstraten’s magnum opus—here available in an English print edition for the first time—brings textual sources into dialogue with the author’s own experience garnered during a multifaceted career. Presenting novel twists on traditional topics, he makes a distinctive case for the status of painting as a universal discipline basic to all the liberal arts. Van Hoogstraten’s arguments for the authority of what painters know about nature and art speak to contemporary notions of expertise and to the unsettled relations between theory and practice, making this book a valuable document of the intertwined histories of art and knowledge in the seventeenth century.