Beer has never been a stranger to North America. Author Stan Hieronymous explains how before European colonization, Native Americans were making beer from fermented corn, such as the tiswin of the Apache and Pueblo tribes. European colonists new to the continent were keen to use whatever local flavorings were at hand like senna, celandine, chicory, pawpaw, and persimmon. Before barley took hold in the 1700s, early fermentables included corn (maize), wheat bran, and, of course, molasses. Later immigrants to the young United States brought with them German and Czech yeasts and brewing techniques, setting the stage for the ubiquitous Pilsner lagers that came to dominate by the late 1800s. But local circumstances led to novel techniques, like corn and rice adjuncts, or the selection of lager yeasts that could ferment at ale-like temperatures. Despite the emergence of brewing giants with national distribution, “common brewers” continued to make “common beer” for local taverns and pubs. Distinctive American styles arose. Pennsylvania Swankey, Kentucky Common, Choc beer, Albany Ale, and steam beer—now called California common—all distinctive styles born of their place. From its post-war fallow period, the US brewing industry was reignited in the 1980s by the craft beer scene. Follow Stan Hieronymous as he explores the wealth of ingredients available to the locavores and beer aficionados of today. He takes the reader through grains, hops, trees, plants, roots, mushrooms, and chilis—all ingredients that can be locally grown, cultivated, or foraged. The author supplies tips on how to find these as well as dos and don'ts of foraging. He investigates the nascent wild hops movement and initiatives like the Local Yeast Project. Farm breweries are flourishing, with more breweries operating on farms than the US had total breweries fewer than 50 years ago. He gives recipes too, each one showing how novel, local ingredients can be used to add fermentables, flavor, and hop-like bitterness, and how they might be cultivated or gathered in the wild. Armed with this book, brewers in America have never been better equipped to create a beer that captures the essence of its place.

Learn to homebrew with simple techniques and 60 delicious recipes! Any homebrewing beginner knows the science of homebrewing can be overwhelming, and without the right knowledge and a strict adherence to best practices, what can start as a good batch of beer can end up being flushed down the drain due to common mistakes that every beginner can make. Idiot’s Guides: Homebrewing breaks down the brewing process, step-by-step, and helps you understand how to minimize the risk of a bad batch, maximize your success, and foster the passion and pride that every homebrewer experiences when they brew the perfect beer. From the very basics of the brewing process to more advanced techniques, this A to Z guide will give you everything you need to get started and begin making your own homebrews in no time. Here’s what you’ll find inside: • An introduction to all the essential homebrewing basics, including purchasing equipment, setting up your home brewery, recordkeeping, and cleaning and sanitizing • 60 fantastic extract and all-grain recipes for IPAs, pilsners, lagers, ales, lambics, and more • Detailed explanations of all the key ingredients in the brewing process, including malt, hops, yeast, and water • Step-by-step instructions for the brewing process – including making wort, fermenting, conditioning, and packaging • Advanced techniques, including troubleshooting, collecting the wort, and harvesting yeast, as well as expert tips for serving and tasting

An inside look at how craft beer makers and IPA devotees come together to brew, taste, and enjoy fine ale while also building a sense of community in Las Vegas Equally reviled and revered as Sin City, Las Vegas is both exceptional and emblematic of contemporary American cultural practices and tastes. Michael Ian Borer takes us inside the burgeoning Las Vegas craft beer scene to witness how its adherents use beer to create and foster not just a local culture but a locals’ culture. Through compelling, detailed first-hand accounts and interviews, Vegas Brews provides an unprecedented look into the ways that brewers, distributors, bartenders, and drinkers fight against the perceived and preconceived norm about what “happens in Vegas” and lay claim to a part of their city that is too often overshadowed by the bright lights of tourist sites. Borer shows how our interactions with the things we care about—and the ways that we care about how they’re made, treated, and consumed—can lead to new senses of belonging and connections with and to others and the places where we live. In a world where people and things move around at an extraordinary pace, the folks Borer spent time talking (and drinking) with remind us to slow down and learn how to taste the “good life,” or at least a semblance of it, even in a city where style is often valued over substance.

AB InBev is today's uncontested world leader of the beer market. It represents over 20% of global beer sales, with more than 450 million hectolitre a year flowing all around the world. Its Belgian predecessor, Interbrew, was a success story stemming from the 1971 secret merger of the country's two leading brewers: Artois and Piedboeuf. Based on material originating from company and private archives as well as interviews with managers and key family actors, this is the first study to explore the history of the company through the nineteenth and twentieth centuries. The story starts in the mid-nineteenth century with the scientific breakthroughs that revolutionised the beer industry and allowed both Artois and Piedboeuf to prosper in a local environment. Instrumental in this respect were the respective families and their successive heirs in stabilizing and developing their firms. Despite the intense difficulties of two world wars in the decades to follow, they emerged stronger than ever and through the 1960s became undisputed leaders in the national market. Then, in an unprecedented move, Artois and Piedboeuf secretly merged their shareholding in 1971, though keeping their operations separate until 1987 when they openly and operationally merged to become Interbrew. Throughout their histories Artois, Piedboeuf, and their successor companies have kept a controlling family ownership. This book provides a unique insight into the complex history of these three family breweries and their path to becoming a prominent global company, and the growth and consolidation of the beer market through the nineteenth and twentieth centuries.

This book builds on the highly successful Geography of Beer: Regions, Environment, and Society (2014) and investigates the geography of beer from two expanded perspectives: culture and economics. The respective chapters provide case studies that illustrate various aspects of these themes. As the beer industry continues to reinvent itself and its economic and cultural geographies, this book showcases historical, current, and future trends at the local, regional, national, and international scales.

Beer has been consumed across the globe for centuries and was the drink of choice in many ancient societies. Today it is the most important alcoholic drink worldwide, in terms of volume and value. The largest brewing companies have developed into global multinationals, and the beer market has enjoyed strong growth in emerging economies, but there has been a substantial decline of beer consumption in traditional markets and a shift to new products. There is close interaction between governments and markets in the beer industry. For centuries, taxes on beer or its raw materials have been a major source of tax revenue and governments have regulated the beer industry for reasons related to quality, health, and competition. This book is the first economic analysis of the beer market and brewing industry. The introduction provides an economic history of beer, from monasteries in the early Middle Ages to the recent 'microbrewery movement', whilst other chapters consider whether people drink more beer during recessions, the effect of television on local breweries, and what makes a country a 'beer drinking' nation. It comprises a comprehensive and unique set of economic research and analysis on the economics of beer and brewing and covers economic history and development, supply and demand, trade and investment, geography and scale economies, technology and innovation, health and nutrition, quantity and quality, industrial organization and competition, taxation and regulation, and regional beer market developments.

Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship among breweries throughout the supply chain. Sections cover business strategy, sustainability, and how breweries are meeting the increasing demand for sustainable production processes. While this book provides a thorough reference for scholars and practitioners who work in the beer sector, it is also ideal for those studying business, agriculture, food engineering, technology, applied marketing and business strategy. - Investigates contemporary managerial and marketing dynamics in the beer sector - Explores the relevance of consumer science and its use as a tool for marketing strategies for both multinational players and small craft breweries - Includes case studies that provide the reader with real-life examples on how to apply concepts discussed - Offers a global, cross-cultural perspective on the beer sector in different countries and continents