BrewDog's first beer book is a brilliant intro to the world of craft beer. It includes a look at what makes craft beer great and how it's made, explains how to understand different beer styles, how to cook with beer and match beers and food, right through to how to brew your own at home. It's not just about BrewDog's beers either - plenty of other excellent breweries and their beers from around the world are featured. This book is both a window into the BrewDog world and a repository of essential craft beer information. Designed in the highly individual style of the brand, the book also includes quirky features such as spaces to place your drop of beer once you've ticked a particular beer off your 'to-drink' list and pull-out beer mats.

**FREE SAMPLER** BrewDog is one of the world's fastest-growing food and drink brands. Well known for their crowdfunded, rapid expansion and iconoclastic approach, the company now has a wide range of award-winning craft beers (67 to date) that are stocked by every major retailer, 55 BrewDog-branded bars around the world and is just opening a major brewery in Ohio. Their first beer book will focus on explaining craft beer to the widest possible audience. It will include a survey of what makes craft beer great, how to understand different beer styles, how to cook with beer and match beers and food, right through to how to brew your own. It will be both a window into the BrewDog world and a repository of essential information. Designed in the highly individual style of the brand, the book will include quirky features such as spaces to place your drop of beer once you've ticked a particular beer off your 'to-drink' list and a DIY beer mat. We hope that you enjoy this free sampler.

Rip up the rule book the BrewDog way! Iconic, controversial, and hugely colourful, BrewDog has never done business the way other companies do. This snappy staff manual, written by co-founder James Watt, reveals how it thinks, works and makes some of the best loved craft beers in the world like Punk IPA and Tactical Nuclear Penguin. Founded by two men and a dog, its groundbreaking business model - crowdfunded by 'Equity Punks' - has attracted admiring glances from many established and aspiring entrepreneurs. Over 10 years on, it is still anarchic, radical and ever successful, with an ever-growing global presence. This book lays its soul bare, revealing its mission to create a whole new type of business, spread the passion for great craft beer and 'turn the global beer scene on its head'. With chapters covering their BrewDog Charter, Dogmas, Journey and Signature Benefits, the unconventional, unexpected and innovative world of BrewDog gives advice for holding fast, gripping the wheel and driving like you [expletive removed] stole it!

The next step for beer geeks looking to expand their knowledge with science, food and drink pairings, home brewing recipes, and more The second book from the independent brewery's founders, BrewDog: Craft Beer for the Geeks aims to go deeper into the science and styles of craft beer in this full-color, gorgeously designed taproom bible. With sections such as "The Science of Flavor" and "Why Temperature Is King," beer geeks will be satisfied with the wealth of knowledge presented by these craft beer experts. Recipes and sections on beer and food pairing will thrill food and beverage enthusiasts who want to go further in exploring flavor combinations. A "DIY Dog" section on at-home brewing exemplifies the punk, open-source ethos that Brewdog is known for. With 18 recipes, BrewDog is a must-own for the beer revolutionist in your life.

*** *Black Hardcover Edition* The new book from BrewDog Release your inner beer geek. BrewDog wrote the ultimate book for beer virgins. Now they have gone deeper. Deep niche deeper. Here you will find everything BrewDog loves about beer and brewing distilled into one must-read volume. You will explore the evolution of styles such as IPA and wheat beer into the myriad innovative forms they take today; discover which beers BrewDog believes are truly iconic and why; learn to perfect your own DIY brews, with recipes from many breweries to choose from; find menus for whole beer- and foodpairing dinners; and of course enjoy the beers from all around the world that should be tasted right now. In a nutshell this is a masterclass in craft beer.

"A radical guide for starting a revolutionary business, from the charismatic, unconventional co-founder of UK-based craft beer company BrewDog and cohost of EsquireTV's BREWDOGS. After practicing law for all of two weeks, James Watt walked out on his legal career to start BrewDog craft brewery with his best friend, Martin Dickie. They didn't do it with a business plan; they did it with a mission to revolutionize beer drinking in the UK, to put flavor back into beer glasses and make other people as passionate about craft beer as they are. Since 2007, BrewDog has become the fastest growing food and drink manufacturer in the UK, employing over 500 people, and shipping their award-winning BrewDog beer to over 50 countries, including the US. Watt is also the star of the BREWDOGS TV show, which airs on the Esquire Network. "--

How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism? Big Brands Are Watching You​ investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.