This book centers on the role of media in shaping public perceptions of breastfeeding. Drawing from magazines, doctors’ office materials, parenting books, television, websites, and other media outlets, Katherine A. Foss explores how historical and contemporary media often undermine breastfeeding efforts with formula marketing and narrow portrayals of nursing women and their experiences. Foss argues that the media’s messages play an integral role in setting the standard of public knowledge and attitudes toward breastfeeding, as she traces shifting public perceptions of breastfeeding and their corresponding media constructions from the development of commercial formula through contemporary times. This analysis demonstrates how attributions of blame have negatively impacted public health approaches to breastfeeding, thus confronting the misperception that breastfeeding, and the failure to breastfeed, rests solely on the responsibility of an individual mother.

An in-depth, comprehensive and practical guide to egocentric network analysis, focusing on fundamental theoretical, research design, and analytic issues.

Support for breastfeeding has been a priority of the WIC program since its inception in the 1970s. The Loving Support Makes Breastfeeding Work campaign, which the U.S. Department of Agriculture's (USDA) Food and Nutrition Services launched in 1997, emphasizes key components needed for a breastfeeding mother to be successful. More than a decade after the campaign began, USDA wants to update it, taking into account changes in the WIC program, participants, and technology. On April 26, 2011, the IOM hosted a workshop to bring together experts to discuss what has changed since Loving Support began, lessons learned from other public health campaigns, and suggestions for where to take the campaign in the future.

Breastfeeding Rights in the United States shows that the right to breastfeed in this country exists only in a negative sense: you can do it unless someone takes you to court. Kedrowski and Lipscomb catalog and analyze all the laws, policies, judicial opinions, cultural mores, and public attitudes that bear on breastfeeding in America. They then explore the classic double bind: social norms promulgated by the medical and public health establishment say breast is best; but social practices in the workplace and in public spaces make breastfeeding difficult. Aggravating the double bind is the prominence of the breast in American culture as a sexual object. The double bind creates coercively structured choices that are incompatible with the meaningful exercise of rights. The authors conclude that the solution to this problem requires new theory and new strategy. They posit a new democratic, feminist theory of the breastfeeding right that is predicated on the following distinctions: DT It is not a right to breastfeed, but a right to choose to breastfeed. DT It is a woman's right to choose, not a baby's right to be breastfeed. DT It is a right, not a duty. The authors predict that framing the breastfeeding right in this way provides the basis for a new strategic coalition between breastfeeding advocates and liberal feminists, who have historically been wary of one another's rhetoric. Breastfeeding Rights in the United States represents an important advance toward policy change.

This book brings together international academics, policy makers and practitioners to build bridges between the real-world and scholarship on breastfeeding. It asks the question: How can the latest social science research into breastfeeding be used to improve support at both policy and practice level, in order to help women breastfeed and to breastfeed for longer? The edited collection includes discussion about the social and cultural contexts of breastfeeding and looks at how policy and practice can apply this to women’s experiences. This will be essential reading for academics, policy makers and practitioners in public health, midwifery, child health, sociology, women's studies, psychology, human geography and anthropology, who want to make a real change for mothers.

The Definitive Guide to Breastfeeding Your Baby Breastfeeding may be natural, but it may also be more challenging than you expect. Some mothers encounter doubts and difficulties, from struggling with the first few feedings to finding a gentle and loving way to comfortably wean from the breast. This second edition of Breastfeeding Made Simple is an essential guide to breastfeeding that every new and expectant mom should own-a comprehensive resource that takes the mystery out of basic breastfeeding dynamics. Understanding the seven natural laws of breastfeeding will help you avoid and overcome challenges such as low milk production, breast refusal, weaning difficulties, and every other obstacle that can keep you from enjoying breastfeeding your baby. Breastfeeding Made Simple will help you to: Find comfortable, relaxing breastfeeding positions Establish ample milk production and a satisfying breastfeeding rhythm with your baby Overcome discomfort and mastitis Use a breast pump to express and store milk Easily transition to solid foods

The Little Green Book of Breastfeeding Management is a pocket-sized guide to breastfeeding, written for medical professionals, assuming no previous experience with breastfeeding. It is not intended to be "everything to everybody," but just a concise, simple resource with references to find more detailed information if needed. Author Gail Hertz, MD, IBCLC, FAAP, covers the basics of breastfeeding, the first 100 hours and beyond, and mother and baby issues related to breastfeeding. Mom, baby, and feeding evaluation questions are provided in the resource section, along with information on milk banking and how to teach reverse pressure softening in one minute or less. Simple and to the point, this book answers basic questions on breastfeeding a busy healthcare provider might run across in a typical day, plus it fits in your lab coat pocket, so it is easy to access! In its 5th edition, this Little Green Book has already been a ready reference for many medical professionals. This new, updated version will be an invaluable addition to your resource library.