One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial.

Readers can download from the Internet a copy of Translator. The software is designed to work with either Word for Windows 6 or 7. --Back cover.

"A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.

Humankind has expanded out into interstellar space using star gates-technological remnants left behind by an ancient, long-vanished race. But the technology comes with a price. Among the stars, humanity encountered the Fallers, a strange alien race bent on nothing short of genocide. It's all-out war, and humanity is losing. In this fragile situation, a new planet is discovered, inhabited by a pre-industrial race who experience "shared reality"-they're literally compelled to share the same worldview. A team of human scientists is dispatched-but what they don't know is that their mission of first contact is actually a covert military operation. For one of the planet's moons is really a huge mysterious artifact of the same origin as the star gates . . . and it just may be the key to winning the war. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

An examination of how an individual's native language can affect their lifestyle. Topics covered range from maintenance of the mother-tongue and second language learning, to the ideology of language planning theory, to education and language rights.