James P. Woodard's history of consumer capitalism in Brazil, today the world's fifth most populous country, is at once magisterial, intimate, and penetrating enough to serve as a history of modern Brazil itself. It tells how a new economic outlook took hold over the course of the twentieth century, a time when the United States became Brazil's most important trading partner and the tastemaker of its better-heeled citizens. In a cultural entangling with the United States, Brazilians saw Chevrolets and Fords replace horse-drawn carriages, railroads lose to a mania for cheap automobile roads, and the fabric of everyday existence rewoven as commerce reached into the deepest spheres of family life. The United States loomed large in this economic transformation, but American consumer culture was not merely imposed on Brazilians. By the seventies, many elements once thought of as American had slipped their exotic traces and become Brazilian, and this process illuminates how the culture of consumer capitalism became a more genuinely transnational and globalized phenomenon. This commercial and cultural turn is the great untold story of Brazil's twentieth century, and one key to its twenty-first.

"James P. Woodard's history of capitalism in Brazil, today the world's fifth most populous country, is at once magisterial, intimate, and penetrating enough to serve as a history of modern Brazil itself. It tells how a modernizing consumer culture and a new economic outlook took hold over the course of the twentieth century, a time when the United States became Brazil's most important trading partner and the tastemaker of its better-heeled citizens"--

After emerging victorious from their revolution against the British Empire, many North Americans associated commercial freedom with independence and republicanism. Optimistic about the liberation movements sweeping Latin America, they were particularly eager to disrupt the Portuguese Empire. Anticipating the establishment of a Brazilian republic that they assumed would give them commercial preference, they aimed to aid Brazilian independence through contraband, plunder, and revolution. In contrast to the British Empire's reaction to the American Revolution, Lisbon officials liberalized imperial trade when revolutionary fervor threatened the Portuguese Empire in the 1780s and 1790s. In 1808, to save the empire from Napoleon's army, the Portuguese court relocated to Rio de Janeiro and opened Brazilian ports to foreign commerce. By 1822, the year Brazil declared independence, it had become the undisputed center of U.S. trade with the Portuguese Empire. However, by that point, Brazilians tended to associate freer trade with the consolidation of monarchical power and imperial strength, and, by the end of the 1820s, it was clear that Brazilians would retain a monarchy despite their independence. Smugglers, Pirates, and Patriots delineates the differences between the British and Portuguese empires as they struggled with revolutionary tumult. It reveals how those differences led to turbulent transnational exchanges between the United States and Brazil as merchants, smugglers, rogue officials, slave traders, and pirates sought to trade outside legal confines. Tyson Reeder argues that although U.S. traders had forged their commerce with Brazil convinced that they could secure republican trade partners there, they were instead forced to reconcile their vision of the Americas as a haven for republics with the reality of a monarchy residing in the hemisphere. He shows that as twilight fell on the Age of Revolution, Brazil and the United States became fellow slave powers rather than fellow republics.

"Commerce and Liberation: Early America, Brazil, and Luso-Atlantic Trade in the Age of Revolution" contends that arguments linking free trade with republican independence led mid-Atlantic merchants to alter their Luso-Atlantic commercial networks to favor revolutionary regions of Brazil. During the first half of the eighteenth century, due to a series of treaties between London and Lisbon, British Americans constructed close business ties with merchants in Portugal and the Portuguese-Atlantic islands. Throughout the century, they also kept an eye toward the prohibited markets of Brazil. The American Revolution severed the mercantilist ties that had traditionally bound North Americans to Portugal, attenuating the relationship between the Portuguese Empire and the United States. As the age of revolution unfolded, many mid-Atlantic traders felt a keen interest in the developing political economies of restive areas of Brazil such as the Banda Oriental, Pernambuco, and ultimately Rio de Janeiro. By the time Brazil achieved independence from Portugal, it had become the most important entity for mid-Atlantic trade networks in the Luso-Atlantic. Current scholarship on Anglo-American merchants emphasizes their cautious approach to new ventures. This dissertation reveals, however, that traders with ties to the Luso-Atlantic embraced the revolutionary environment of the late eighteenth and early nineteenth centuries. A study of those merchants sheds light on how private commercial expansion weakened imperial powers. Paradoxically, state policies countenanced the development of decentralized commercial networks which eventually undermined state authority.

Combining the intellectual history of the Enlightenment, Atlantic history, and the history of the French Revolution, Paul Cheney explores the political economy of globalization in eighteenth-century France. The discovery of the New World and the rise of Europe's Atlantic economy brought unprecedented wealth. It also reordered the political balance among European states and threatened age-old social hierarchies within them. In this charged context, the French developed a "science of commerce" that aimed to benefit from this new wealth while containing its revolutionary effects. Montesquieu became a towering authority among reformist economic and political thinkers by developing a politics of fusion intended to reconcile France's aristocratic society and monarchical state with the needs and risks of international commerce. The Seven Years' War proved the weakness of this model, and after this watershed reforms that could guarantee shared prosperity at home and in the colonies remained elusive. Once the Revolution broke out in 1789, the contradictions that attended the growth of France's Atlantic economy helped to bring down the constitutional monarchy. Drawing upon the writings of philosophes, diplomats, consuls of commerce, and merchants, Cheney rewrites the history of political economy in the Enlightenment era and provides a new interpretation of the relationship between capitalism and the French Revolution.

The third of October 2020 marked the 90th anniversary of the Brazilian Revolution of 1930. Although this event is recognized in Brazilian historiography as an important landmark in the construction of contemporary Brazil, debate, discourse and indeed publications commemorating the event have been much less numerous and profound than would be expected. Comparisons have been made with what took place in 1980, the year of the revolutions fiftieth anniversary, where meaningful historical judgements were made across a wide spectrum of society and the political establishment. It is pertinent to ask why there is no longer the appetite for substantive discussion on the Vargas period. Perhaps it is due to the new political climate in Brazil in the last decade, especially with regard to various projects aimed at labour and trade union reform, the main legacies of the revolutionary period which today are considered by many as obstacles to the modernization of the labour market and the country's economic development. Given the economic imperatives and aims of the 1930 Revolution, a re-evaluation of the Vargas Period will assist in better understanding the contemporary economic issues that face Brazil today. The exercise is neither one of nostalgia or exaltation of this past period, but rather to offer a (positive and negative) overview of Vargas legacy and the vast historiography that surrounds it. Scholars, politicians, business and the Brazilian workforce need to learn from past economic choices in order to better understand the challenges that contemporary Brazil faces. Recently proposed reforms have strong overtones to the revolutionary agenda of the 1930s, namely the forging of a New Brazil and the necessity of avoiding political schism. This book examines the political, economic, labour, cultural, military, and gender ramifications that will guide debate.

From humble beginnings wholesaling at a small tobacconist-hairdresser shop in 1915, the London Rubber Company rapidly became the UK's biggest postwar producer and exporter of disposable rubber condoms. A first-mover and innovator, the company's continuous product development and strong brands (including Durex) allowed it to dominate supply to the retail trade and family planning clinics, leading it to intercede in the burgeoning women's market. When oral contraceptives came along, however, the company was caught in a bind between defending condoms against the pill and claiming a segment of the new birth control market for itself. In this first major study on the company, Jessica Borge shows how, despite the "unmentionable" status of condoms that inhibited advertising in the early twentieth century, aggressive business practices were successfully deployed to protect the monopoly and squash competition. Through close, evidence-based examination of LRC's first fifty years, encompassing its most challenging decades, the 1950s and 1960s, as well as an overview of later years including the AIDS crisis, Borge argues that the story of the modern disposable condom in Britain is really the story of the London Rubber Company, the circumstances that befell it, the struggles that beset it, the causes that opposed it, and the opportunities it created for itself. LRC's historic intervention in and contribution to female contraceptive practices sits uneasily with existing narratives centred on women's control of reproduction, but the time has come, Borge argues, for the condom to find its way back to the centre of these debates. Protective Practices thereby re-examines a key transitional moment in social and cultural history through the lens of this unusual case study.