Never before has a book been compiled on cannabis brands and the consumers they appeal to. Once an underground commodity, with legalization in more and more states and countries, cannabis is now marketed under a variety of national brands, each with its own unique approach to targeting consumers. The global legal cannabis market was valued at US$17.7 billion in 2019 and is expected to reach US$73.6 billion in 2027. Celebrities, athletes, politicians, and large corporations alike are investing and competing in this fast-paced industry. But what makes a cannabis brand successful? What techniques do companies use to brand and market their products? What segments have been established? In Branding Bud: The Commercialization of Cannabis, David Paleschuck answers these questions, digging deep into this evolving industry to uncover what both small companies and large corporations are doing to introduce their products to the hearts and minds of cannabis consumers. The results of his exploration may surprise you. Branding Bud showcases the exciting range of products that cannabis consumers will be able to buy in a local dispensary once legalization comes to their state. The book offers a comprehensive overview and contextualization of this new segment, examining the multitude of emerging brands, their creative assets, and the strategies behind them, and the political, legal, and cultural aspects of cannabis that inform the brand landscape of today. This book is a must-read for entrepreneurs, investors, marketers, designers, and anyone interested in the rapidly growing cannabis industry. -- David Paleschuck

An essential guide for moms looking to safely and responsibly incorporate cannabis into their daily lives to improve their health, wellness & family life. Weed Mom is an essential guide for women interested in learning more about THC and how to naturally relax, de-stress, and a better partner and parent. This first and only book made just for busy moms is packed with friendly and practical advice, including: The basics of THC and CBD What to look for at the dispensary Microdosing to boost mood & stay productive How to talk about cannabis with family & friends Understanding the potential downsides Using cannabis to enhance your sex life And much more Whether you are new to the weed game or have experience using cannabis products, this book has something for everyone. You’ll find everything you need to know about taking back your health and wellness, free of stigma. Enjoy a great reading experience when you buy the Kindle edition of this book. Praise for Weed Mom “An excellent compendium of cannabis information. If you're curious about how cannabis might fit into your life as a parent, Weed Mom has the answers for you . . . Timely, fun, and educational. It makes a great conversation starter for moms, dads, and anyone else who loves the healing herb!” —Mary Jane Gibson, journalist, actress & host at Weed+Grub “Brand is refreshingly frank about sticky topics like overuse, how to talk to kids about cannabis, and what to do when things go wrong. She also includes an incredibly useful buying guide for those (like me) who feel overwhelmed by the dizzying array of specialized products on the market today.” —Alia Volz, author of Home Baked: My Mom, Marijuana, and the Stoning of San Francisco “Just how Brand becomes one of weed’s most knowledgeable and ardent crusaders is a story you’ll have to follow in the book, but that she’s been to hell and back—with cannabis riding shotgun—makes her wisdom all the more hard-won and reliable. This is an honest, unapologetic book for real women.” —Melinda Misuraca, Project CBD

The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.

A grandfather busily prepares all kinds of food for his granddaughter and the guests he thinks she is bringing to visit him.

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.

Learn how to make your cannabutter just right and get the highest quality results. Weed butter, or cannabutter, is the optimal way to transfer the THC from cannabis into an edible. Plus, with the right method, you will transfer the full spectrum of cannabis’ chemical components, including non-psychoactive ones that quietly benefit your health. In this book, you will learn how to infuse weed into butter, oil, coconut oil or virtually any fat you prefer. But you can’t just sprinkle your stash onto a recipe, as creating truly great weed butter is an art. Packed with helpful color photos and step-by-step instructions, this book shows how to make the perfect weed butter for any edible and every application, from reducing stress and battling pain to helping with PTSD and overcoming night terrors. Praise for The Art of Weed Butter “The Art of Weed Butter is part memoir, part advocacy, and part education. It's a warm invitation if you've never cooked with weed butter before and great footing if you're more practiced. Intimately written and beautifully photographed, Aggrey's passion is contagious. This is more than a recipe book.” —Alexia Arthurs, author of How to Love a Jamaican “A smart, funny, informative book, with satisfying, unpretentious recipes that even the most time-challenged will be able to prepare. It’s for anyone who wants to combine the healing properties of a good meal with the medicinal blessings of cannabis.” —David Lida, author of First Stop in the New World “Mennlay Golokeh Aggrey—a rising star in the world of weed—has written an informative, reliable and friendly cookbook about making cannabutter that works each and every time.” —James Oseland, judge on Top Chef Masters, and author of Jimmy Neurosis

Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.