The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets. The synergy that can be created by two well-matched brands working together in harmony can be considerable and enhance both profitability and the valuation of the brand for both parties. However, the challenges presented by co-branding are considerable, getting the strategy right for a single brand is hard enough, but once two brands are brought together the challenges increase considerably. The brand personalities must be complementary. This is the first book to explore this important area.

Naturally delicious treats made from simple, whole ingredients! The ultimate cookbook for anyone who wants to feed their family delicious treats that are oh so natural! Bianca Slade of the blog Wholefood Simply has a passion - to recreate traditional desserts, treats, snacks and sweets to suit her wholefood ways by minimising processed ingredients and maximising raw and natural ingredients. And because they avoid refined sugar, gluten and dairy, the 100 recipes in this book cater for many food intolerances. Bianca keeps her ingredients and methods simple without compromising on taste, and her delicious morsels accompanied by photography good enough to eat, have garnered Wholefood Simply a huge following. From her moreish take on chocolate brownies to Not Quite a Snickers Slice, you'll find a host of quick and easy recipes for delectable bliss balls, bars, cookies, cakes, ice creams and smoothies, as well as classic sweets reinvented, from peppermint creams to all kinds of fudge. Delicious, simple, easy - and healthy, too!