Tired of being picked on by a trio of popular girls, fourteen-year-old poet Emily hires a major public relations firm to change her image and soon finds herself "re-branded" as Em, one of the most important teens not only in her middle school, but in celebrity magazines, as well.

The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate. We're in the midst of a startup revolution, with new brands popping up every day, taking over our Instagram feeds and vying for our affection. Every category is up for grabs, and traditional brands are seeing their businesses erode as hundreds of small companies encroach on their territory, each hoping to become the next runaway success. But it's not enough to have a great idea, or a cool logo. Emily Heyward founded Red Antler, the Brooklyn based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day. She takes you behind the scenes of the creation of some of today's hottest new brands, showing you: • How Casper was able to upend the mattress industry by building a beloved brand where none had existed before • How the dating app Hinge won a fanatical user base and great word-of-mouth with the promise that the app was "designed to be deleted" • Why luggage startup Away, now valued at $1.4 billion, could build their brand around love of travel by launching with just one product--a hard-shell carry-on suitcase--rather than a whole range of luggage offerings. Whether you're starting a new business, launching a new product line, or looking to refresh a brand for a new generation of customers, Obsessed shows you why the old rules of brand-building no longer apply, and what really works for today's customers.

Emily shows how she sees the world and how deceptive sight can be, in this book of illusions and surprises.

Fitzwilliam Darcy's universally acknowledged primer for single men in possession of a good fortune, should they be in want of a wife. Mr Darcy's Guide to Courtship is no ordinary Regency courtship manual, composed as it is by a Fitzwilliam Darcy as yet unmellowed by contact with Elizabeth Bennet. Full of entirely justified pride and meticulously cultivated prejudice, Jane Austen's most famous (and most fancied) hero here reveals the secrets of his success with the opposite sex, offering hints to both ladies and gentlemen on the rules of courtship, including making oneself agreeable, identifying an appropriate partner and how to escape the unwanted attentions of rogues and fortune-hunters. *Also includes: beauty tips from Caroline Bingley, thoughts on the improper courtship techniques of Messrs Wickham and Collins, reflections on spinsterhood by Miss Emma Woodhouse, and Darcy's advice to his many illustrious correspondents including Lord Byron, the Duke of Wellington and Mr Willoughby of Combe Magna.*

“One of my favorite authors.”—Colleen Hoover An insightful, delightful, instant #1 New York Times bestseller from the author of Beach Read and People We Meet on Vacation. Named a Most Anticipated Book of 2022 by Oprah Daily ∙ Today ∙ Parade ∙ Marie Claire ∙ Bustle ∙ PopSugar ∙ Katie Couric Media ∙ Book Bub ∙ SheReads ∙ Medium ∙ The Washington Post ∙ and more! One summer. Two rivals. A plot twist they didn't see coming... Nora Stephens' life is books—she’s read them all—and she is not that type of heroine. Not the plucky one, not the laidback dream girl, and especially not the sweetheart. In fact, the only people Nora is a heroine for are her clients, for whom she lands enormous deals as a cutthroat literary agent, and her beloved little sister Libby. Which is why she agrees to go to Sunshine Falls, North Carolina for the month of August when Libby begs her for a sisters’ trip away—with visions of a small town transformation for Nora, who she’s convinced needs to become the heroine in her own story. But instead of picnics in meadows, or run-ins with a handsome country doctor or bulging-forearmed bartender, Nora keeps bumping into Charlie Lastra, a bookish brooding editor from back in the city. It would be a meet-cute if not for the fact that they’ve met many times and it’s never been cute. If Nora knows she’s not an ideal heroine, Charlie knows he’s nobody’s hero, but as they are thrown together again and again—in a series of coincidences no editor worth their salt would allow—what they discover might just unravel the carefully crafted stories they’ve written about themselves.

From the #1 New York Times bestselling author of Book Lovers and Beach Read comes a sparkling novel that will leave you with the warm, hazy afterglow usually reserved for the best vacations. Two best friends. Ten summer trips. One last chance to fall in love. Poppy and Alex. Alex and Poppy. They have nothing in common. She’s a wild child; he wears khakis. She has insatiable wanderlust; he prefers to stay home with a book. And somehow, ever since a fateful car share home from college many years ago, they are the very best of friends. For most of the year they live far apart—she’s in New York City, and he’s in their small hometown—but every summer, for a decade, they have taken one glorious week of vacation together. Until two years ago, when they ruined everything. They haven't spoken since. Poppy has everything she should want, but she’s stuck in a rut. When someone asks when she was last truly happy, she knows, without a doubt, it was on that ill-fated, final trip with Alex. And so, she decides to convince her best friend to take one more vacation together—lay everything on the table, make it all right. Miraculously, he agrees. Now she has a week to fix everything. If only she can get around the one big truth that has always stood quietly in the middle of their seemingly perfect relationship. What could possibly go wrong? Named a Most Anticipated Book of 2021 by Newsweek ∙ Oprah Magazine ∙ The Skimm ∙ Marie Claire ∙ Parade ∙ The Wall Street Journal ∙ Chicago Tribune ∙ PopSugar ∙ BookPage ∙ BookBub ∙ Betches ∙ SheReads ∙ Good Housekeeping ∙ BuzzFeed ∙ Business Insider ∙ Real Simple ∙ Frolic ∙ and more!

Nothing gets our attention like an unmade decision: Should I accept the new position? Which schooling choice is best for my kids? How can I support my aging parents? When we have a decision to make and the answer isn't clear, what we want more than anything is peace, clarity, and a nudge in the right direction. If you have trouble making decisions, because of either chronic hesitation you've always lived with or a more recent onset of decision fatigue, Emily P. Freeman offers a fresh way of practicing familiar but often forgotten advice: simply do the next right thing. With this simple, soulful practice, it is possible to clear the decision-making chaos, quiet the fear of choosing wrong, and find the courage to finally decide without regret or second-guessing. Whether you're in the midst of a major life transition or are weary of the low-grade anxiety that daily life can bring, Emily helps create space for your soul to breathe so you can live life with God at a gentle pace and discern your next right thing in love.