Brand Management 101
Title | Brand Management 101 PDF eBook |
Author | Mainak Dhar |
Publisher | John Wiley & Sons |
Pages | 225 |
Release | 2007-05-21 |
Genre | Business & Economics |
ISBN | 0470822295 |
"Brand Management 101" offers 101 "lessons" into the real world application of marketing principles. Broadly structured around the Ps of marketing, it offers provocative insights into how marketing challenges can be dealt with in the marketplace
Brand Management 101: 101 Lessons From Real World Marketing Brand Management 101: 101 Lessons From Real World Marketing
Title | Brand Management 101: 101 Lessons From Real World Marketing Brand Management 101: 101 Lessons From Real World Marketing PDF eBook |
Author | Mainak Dhar |
Publisher | |
Pages | 224 |
Release | |
Genre | |
ISBN | 9788126513185 |
Trump University Branding 101
Title | Trump University Branding 101 PDF eBook |
Author | Donald Sexton |
Publisher | John Wiley and Sons |
Pages | 339 |
Release | 2009-03-23 |
Genre | Business & Economics |
ISBN | 0470524154 |
Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business, with or without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience. In Trump University Branding 101, you'll learn how to: * Build a powerful brand that increases the sales and profits of any business * Launch your entrepreneurial brand * Manage the differences between service branding and product branding * Develop a brand for your real estate investments * Make your brand far more than just a name or logo * Develop clear positioning and brand strategy * Successfully communicate your brand * Choose an appropriate brand name and logo * Reinvigorate a struggling brand * Use guerrilla branding for your small business * Build your own personal brand for career development * Keep your brand image consistent * Grow your brand over time * Use your brand to increase the overall value of your business
B2B Brand Management
Title | B2B Brand Management PDF eBook |
Author | Philip Kotler |
Publisher | Springer Science & Business Media |
Pages | 368 |
Release | 2006-09-22 |
Genre | Business & Economics |
ISBN | 3540447296 |
This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.
Shopper Marketing 101
Title | Shopper Marketing 101 PDF eBook |
Author | Nitish Rai Gupta |
Publisher | Bloomsbury Publishing |
Pages | 152 |
Release | 2015-04-30 |
Genre | Business & Economics |
ISBN | 9384898104 |
What is the difference between a consumer and a shopper? Does your brand appeal to both of them? How does shopper behaviour differ from consumer behaviour? How important are 'channels' and 'retailers' in your brand's success? What is the science behind winning with shoppers and retailers? Shopper Marketing 101 successfully answers these questions and gives you a simple blue print that can help you make your brand plans such that you not only partner with the retail channel but also effectively win with the shopper. There are a plethora of books on marketing and branding today. However, there are not many books that can help your brand win in the retail space. This has become especially important today as retailers (brick and mortar as well as click and mortar) now have become powerful intermediaries and play a critical role in ensuring that your brand reaches its intended consumers via their shoppers. This book leverages real world examples and experiences to help you understand the basics of shopper marketing.
Basics of Branding
Title | Basics of Branding PDF eBook |
Author | Jay Gronlund |
Publisher | Business Expert Press |
Pages | 145 |
Release | 2013-08-23 |
Genre | Business & Economics |
ISBN | 1606495933 |
Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very dif_ cult for many managers, mainly because they don’t realize exactly what and how much goes into this branding process. This book will explain this process. In an easy-to-understand writing style, Gronlund will show you the fundamentals that will help develop a value proposition that will excite customers. Branding is all about creating a message or an impression that makes an impact and creates a rational and emotional connection with a customer. Forming a bond of trust and comfort will build brand equity (i.e., how people value your brand) and customer loyalty. We are living in a dynamic, transformative global economy with mind-boggling advances in technology. Managers today can easily become preoccupied with social media vehicles and the innovative features of electronic devices, and hence neglect the importance of the content or the message. Adhering to the core elements of positioning and branding will help them develop more emotionally rich and powerful content. And B2B managers will better understand and discover the real value of good branding, so that their marketing and sales communications will go beyond product features and emphasize relevant benefits that will strengthen their relationships with targeted customers.
Branding Back to Basics - Brand Management 0.0
Title | Branding Back to Basics - Brand Management 0.0 PDF eBook |
Author | Ricardo Mena |
Publisher | Leya |
Pages | 81 |
Release | 2023-11-10 |
Genre | Business & Economics |
ISBN | 9896947945 |
Brands are everywhere and everywhere they are seen as essential to success. However, when we need to create and manage a brand, we often don’t quite know which way to turn. What should we really do? Different perspectives on brands abound. Commonplaces and superficial ideas too. When was the last time you saw a brand? Maybe you’ve never seen one. Maybe what you’ve seen was a product, a package, an advertisement... right? And when was the last time you interacted with a brand? Maybe, at a guess, you have interacted with someone at a point of sale or a customer helpline... but never really with a brand? After all, what are brands? How can we define them? What is really important in their management? The answers to these and many more questions are on the pages of this book. “This fresh and useful book offers great advice: ‘focus on your product or service’. Great branding is about reality, not just image.” Robert Jones, Professor of Brand Leadership