A revolutionary look at Martin Luther, the Reformation, and the birth of publishing, on the eve of the Reformation's 500th anniversary When Martin Luther posted his "theses" on the door of the Wittenberg church in 1517, protesting corrupt practices, he was virtually unknown. Within months, his ideas spread across Germany, then all of Europe; within years, their author was not just famous, but infamous, responsible for catalyzing the violent wave of religious reform that would come to be known as the Protestant Reformation and engulfing Europe in decades of bloody war. Luther came of age with the printing press, and the path to glory of neither one was obvious to the casual observer of the time. Printing was, and is, a risky business--the questions were how to know how much to print and how to get there before the competition. Pettegree illustrates Luther's great gifts not simply as a theologian, but as a communicator, indeed, as the world's first mass-media figure, its first brand. He recognized in printing the power of pamphlets, written in the colloquial German of everyday people, to win the battle of ideas. But that wasn't enough--not just words, but the medium itself was the message. Fatefully, Luther had a partner in the form of artist and businessman Lucas Cranach, who together with Wittenberg's printers created the distinctive look of Luther's pamphlets. Together, Luther and Cranach created a product that spread like wildfire--it was both incredibly successful and widely imitated. Soon Germany was overwhelmed by a blizzard of pamphlets, with Wittenberg at its heart; the Reformation itself would blaze on for more than a hundred years. Publishing in advance of the Reformation's 500th anniversary, Brand Luther fuses the history of religion, of printing, and of capitalism--the literal marketplace of ideas--into one enthralling story, revolutionizing our understanding of one of the pivotal figures and eras in human history.

A revolutionary look at Martin Luther, the Reformation, and the birth of publishing, on the eve of the Reformation’s 500th anniversary When Martin Luther posted his “theses” on the door of the Wittenberg church in 1517, protesting corrupt practices, he was virtually unknown. Within months, his ideas spread across Germany, then all of Europe; within years, their author was not just famous, but infamous, responsible for catalyzing the violent wave of religious reform that would come to be known as the Protestant Reformation and engulfing Europe in decades of bloody war. Luther came of age with the printing press, and the path to glory of neither one was obvious to the casual observer of the time. Printing was, and is, a risky business—the questions were how to know how much to print and how to get there before the competition. Pettegree illustrates Luther's great gifts not simply as a theologian, but as a communicator, indeed, as the world's first mass-media figure, its first brand. He recognized in printing the power of pamphlets, written in the colloquial German of everyday people, to win the battle of ideas. But that wasn't enough—not just words, but the medium itself was the message. Fatefully, Luther had a partner in the form of artist and businessman Lucas Cranach, who together with Wittenberg’s printers created the distinctive look of Luther's pamphlets. Together, Luther and Cranach created a product that spread like wildfire—it was both incredibly successful and widely imitated. Soon Germany was overwhelmed by a blizzard of pamphlets, with Wittenberg at its heart; the Reformation itself would blaze on for more than a hundred years. Publishing in advance of the Reformation’s 500th anniversary, Brand Luther fuses the history of religion, of printing, and of capitalism—the literal marketplace of ideas—into one enthralling story, revolutionizing our understanding of one of the pivotal figures and eras in human history.

Written by one of the world's greatest authorities on Martin Luther, this is the definitive biography of the central figure of the Protestant Reformation. “A brilliant account of Luther’s evolution as a man, a thinker, and a Christian. . . . Every person interested in Christianity should put this on his or her reading list.”—Lawrence Cunningham, Commonweal “This is the biography of Luther for our time by the world’s foremost authority.”—Steven Ozment, Harvard University “If the world is to gain from Luther it must turn to the real Luther—furious, violent, foul-mouthed, passionately concerned. Him it will find in Oberman’s book, a labour of love.”—G. R. Elton, Journal of Ecclesiastical History

Making Sense of Martin Luther uses a conversational format to explore how Luther’s dynamic understanding of God’s life-changing gospel informs day-to-day faith and life in the world today. Introduction: Luther as Monk, Myth, and Messenger Chapter 1: The Reluctant Reformer—Introducing “the Monk Who Changed the World” Chapter 2: Freedom! Justification by Grace through Faith Chapter 3: The Present-Tense God—Law and Gospel Chapter 4: The Ambidextrous God—The Two Kingdoms and God’s Ongoing Work in the World Chapter 5: Called for Good—Vocation, Sinning Boldly, and the Respiratory System of the Body of Christ Chapter 6: God Hidden and Revealed—Luther’s Theology of the Cross and the Sacraments Chapter 7: Semper Simul—Sin, Forgiveness, and “Becoming Christian” Accompanying leader guide and DVD are available.

Martin Luther read and preached the biblical text as the record of God addressing real, flesh-and-blood people and their daily lives. He used stories to drive home his vision of the Christian life, a life that includes struggling against temptation, enduring suffering, praising God in worship and prayer, and serving one's neighbor in response to God's callings and commands. Leading Lutheran scholar Robert Kolb highlights Luther's use of storytelling in his preaching and teaching to show how Scripture undergirded Luther's approach to spiritual formation. With both depth and clarity, Kolb explores how Luther retold and expanded on biblical narratives in order to cultivate the daily life of faith in Christ.

Leading Luther scholars offer students and other non-specialists an accessible way to engage the big ideas of Luther's thinking.

Packed with recent case-history thumbnails, all-new information on Internet marketing, and a thorough updating throughout, the third edition of "The Marketing Plan" outlines a comprehensive, systematic approach that guarantees results.