This book takes the reader beyond the hype to reveal the core marketing and branding strategies behind the success of the world's greatest bands. Features: Become a branding legend by learning from the superstars of rock and roll. By combining the glitz and flash of the rock stage with sound business advice, the author transcends the tedium of most marketing books and delivers a rockin' guide to building a blockbuster brand; Memorable anecdotes put a new spin on the branding process. The author's encyclopaedic knowledge of rock will impress any music fan. Readers will learn inside information about the world's most popular bands that translates directly and memorably into actionable business practices; Written by a rock and roll veteran with a high volume platform. As the leading consultant for one of Canada's biggest radio station chains, the author has earned his street cred in the world's most outrageous business. The author's company will support the book with promotions on their radio stations and at rock-related events throughout Canada and the United States.

What's better than getting new customers? Turning existing ones into FANS. Everything marketers need to know to find, engage, and leverage the power of brand evangelists Think Like a Rock Star provides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric brand. Using case studies of how rock stars like Lady Gaga, Taylor Swift, Katy Perry, and Blink-182 cultivate fans, it teaches readers how to apply those lessons to create brand advocates who will grow profits, improve business frameworks, and contribute more than ever to the success of the brand. It also identifies successful and easily replicable marketing strategies of top brands such as Dell, Ford, Patagonia, and YouTube. Think Like a Rock Star is an indispensable tool for any marketing professional. Foreword by Kathy Sierra, cocreator of the Head First book series Mack Collier is a social media strategist, trainer, and speaker who specializes in helping companies better connect with their customers via social media. His clients include businesses of all sizes, from sole proprietorships to Fortune 500 companies.

Reveals the core marketing and branding strategies behind the success of the world's greatest bands. This book helps readers learn inside information about the world's most popular bands that translates directly and memorably into actionable business practices.

From front-page notoriety and being fired from his job to becoming a Singaporean citizen and LinkedIn’s most recommended CEO, entrepreneur, keynote speaker, and best-selling author. This is about his journey of how LinkedIn changed Chris J Reed's life and how to make other entrepreneurs into LinkedIn Rock Stars. Chris loves to share his entrepreneurial journey and how he became both famous and infamous through the power of LinkedIn. The tips, tricks, hacks, and lessons he shares in this, his fourth best-selling book, anyone can use to achieve their own Rock Star success. Whether you’re an entrepreneur, CEO, job seeker, graduate, keynote speaker, someone seeking to move country or get a promotion, or maybe you wish to enhance your personal brand, become a thought leader, or win new clients, new funding, or new employees—you can do everything on LinkedIn that you wish and achieve your professional goals. This book is the culmination of over a decade of Chris's experience of using LinkedIn globally to find clients both for himself through his acclaimed firm, Black Marketing, and for his clients across the world. This book incorporates the best of his three previous international best-selling books—LinkedIn Mastery for Entrepreneurs, Personal Branding for Entrepreneurs, and Social Selling Mastery for Entrepreneurs, as well as updates on all the tips and advice, so you, too, can become a LinkedIn Rock Star.

Turn yourself “up to eleven” with Steve Jones’s unique take on personal branding. Steve Jones, music industry insider and author of Brand Like a Rock Star, once again takes readers on a trip through rock history to reveal often-overlooked lessons on personal branding. The stories Jones has to tell--how a drummer reinvented his instrument when he lost his arm, why Nikki Sixx’s lifestyle killed him and brought him back, how the forces that nearly tore Fleetwood Mac apart actually made their music better--provide the colorful backdrop for the critical lessons on building a high-power personal brand. The book is comprised of five sections that outline the “Five Ps of Personal Branding”--the building blocks for a personal brand: • Positioning--discovering the reader’s unique story • Presentation--laying a framework for communicating personal brands • Passion--how to turn a love into a life’s work • Purpose--crafting a personal brand to make the most impact • Profits--generating a profit, emotionally or fiscally, through personal branding No matter what stage a career is in, success today in any field requires a rock star personal brand. Start You Up will set readers on the path to the goals they’ve always had--and ones they didn’t know were attainable.

RockStar Service, Rockstar Profits reveals a new, fast, easy way to increase revenues, grow a business, and create loyal customers for life. Imagine for a moment that your favorite artist, musician, group or rock star came into your office or called you today requesting your product or service. What would you say to them? What would you do to serve them? Now ask yourself: When was the last time I treated a customer or a client like a rock star? What would it do for your business if you treat every customer and client like a rock star? Rockstar Service, Rockstar Profits shows business owners, executives, customer service reps, and others a more effective way for their team to deliver world-class, rockstar customer service to their customers. Inside, business coach David Brownlee teaches how to build rapport in 60 seconds or less, create customized customer service strategies to implement immediately, and how to look at customers in a new light. Rockstar Service, Rockstar Profits reveals how to increase revenues, grow a business, and create raving fans—clients that will never leave.

"Funny, tender, edgy. I wanted the love story to go on forever."—Joan Johnston, bestselling author of No Longer a Stranger Written in the wonderfully honest, edgy, and hilarious voice she perfected in God-Shaped Hole, Tiffanie DeBartolo shines in a passionate new story of music, love, and sacrifice. Eliza Caelum, a young music journalist, is finally getting her footing in New York when she meets Paul Hudson, a talented songwriter and lead singer of the band Bananafish. They soon realize they share more than a reverence for rock music and plunge headlong into love. When Bananafish is signed by a big corporate label, and Paul is on his way to becoming a major rock star, Eliza's past forces her to make a heartbreaking decision that might be the key to Paul's sudden disappearance. A layered and emotional look into the world of music, this raw summer read will resonate with readers who loved Daisy Jones & the Six by Taylor Jenkins Reid. Praise for Tiffanie DeBartolo's God-Shaped Hole: "From highs to heartbreak, DeBartolo conjures an affair to remember."—People "Honest, raw, and engaging."—Booklist "This generation's Love Story."—Kirkus Reviews