Brand Like A Boss is a complete guide to branding! Want to Build A Brand Everyone can BLAB About? Bloggin Brandi got her reputation doing just that. Brandi puts the Brandi in Branding and is the host of the popular YouTube Series Branding With Brandi where she teaches you everything you need to know about Building A Brand Online. Now in her first book, Brand Like A Boss, she shares all her strategies. Starting with the basics of what branding is, walking you through the entire branding process to give you all the Brand Guidelines, Graphic Design Tools & Resources you will need! No matter if you are Branding Yourself as a Personal Brand, Building a Business Brand or rebranding an existing one: choosing a name, finding the perfect font, and picking Brand colors with the psychology of marketing in mind is the just the tip of the iceberg! This is a masterclass that shows you how to design your logo, website and social media in order to establish a Massive Brand Identity. From the things you speak when you communicate to the blog post you write -- they all build awareness and give your brand a unique personality by the tone of voice used. Trying to position your Brand to be found in search using Keywords that are optimized for Search (SEO)? From Hashtags to Handles this is a one stop shop for How To Brand Like A Boss!

Create a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. Stand out on social media Create viral campaigns Build on Customer Loyalty and LongevityDeal with the competition Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to—and Launching & Building a Brand For Dummies one of the secrets of—your future standout success.

If You Don’t Define Your Brand, Someone Else Will Define It for You Your small business is a brand. You as a business person are a brand! Imagine using a time-tested,strategic method to build your brandwith best practices for online marketing and more! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to: Develop an overall blueprint for their brand using the Brand Mapping Process® Determine which online tactics (and in what combination) will work for their brand Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation Leverage content effectively and efficiently to build their brand Develop a marketing and social media strategy using the right platform

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

Everything about work changed in 2020. Billions of people were sent home from the office, unsure of what they'd be coming back to, or when. Organizations crammed decades of transformation into weeks. And every leader was asked for the same, impossible thing: clarity. Bestselling authors and management experts Johnathan and Melissa Nightingale capture a year of leadership lessons, from the first COVID lockdowns to the first anniversary. Unmanageable is the definitive read on how it felt to adapt, reinvent, and lead during the most tumultuous time in a generation. From the early chaos, to unending burnout, and the unprecedented turnover that followed, the pandemic laid bare the cracks in the old rules of work. Unmanageable introduces the new rules, and offers a practical and essential guide for what comes next. If you want to understand the future of work, start here.