Brand Jamaica is an empirical look at the postindependence national image and branding project of Jamaica within the context of nation-branding practices at large. Although a tiny Caribbean island inhabited by only 2.8 million people, Jamaica commands a remarkably large presence on the world stage. Formerly a colony of Britain and shaped by centuries of slavery, violence, and plunder, today Jamaica owes its popular global standing to a massively successful troika of brands: music, sports, and destination tourism. At the same time, extensive media attention focused on its internal political civil war, mushrooming violent crime, inflation, unemployment, poverty, and abuse of human rights have led to perceptions of the country as unsafe. Brand Jamaica explores the current practices of branding Jamaica, particularly within the context of postcoloniality, reconciles the lived realities of Jamaicans with the contemporary image of Jamaica projected to the world, and deconstructs the current tourism model of sun, sand, and sea. Hume Johnson and Kamille Gentles-Peart bring together multidisciplinary perspectives that interrogate various aspects of Jamaican national identity and the dominant paradigm by which it has been shaped.

Brand Jamaica is an empirical look at the postindependence national image and branding project of Jamaica within the context of nation-branding practices at large. Although a tiny Caribbean island inhabited by only 2.8 million people, Jamaica commands a remarkably large presence on the world stage. Formerly a colony of Britain and shaped by centuries of slavery, violence, and plunder, today Jamaica owes its popular global standing to a massively successful troika of brands: music, sports, and destination tourism. At the same time, extensive media attention focused on its internal political civil war, mushrooming violent crime, inflation, unemployment, poverty, and abuse of human rights have led to perceptions of the country as unsafe. Brand Jamaica explores the current practices of branding Jamaica, particularly within the context of postcoloniality, reconciles the lived realities of Jamaicans with the contemporary image of Jamaica projected to the world, and deconstructs the current tourism model of sun, sand, and sea. Hume Johnson and Kamille Gentles-Peart bring together multidisciplinary perspectives that interrogate various aspects of Jamaican national identity and the dominant paradigm by which it has been shaped.

Jamaica's National Aid for Trade Strategy, Partnerships towards Sustained Economic Growth and Development through Trade, was prepared by the Ministry of Foreign Affairs and Foreign Trade with the support of the Integration and Trade Sector of the Inter-American Development Bank. The Strategy focuses attention on strengthening institutions, developing expertise, building infrastructure and making the necessary adjustments to attract capital and technology transfers for the development of the productive sectors.

A masterwork of travel literature and of history: voyaging from Cuba to Jamaica, Puerto Rico to Trinidad, Haiti to Barbados, and islands in between, Joshua Jelly-Schapiro offers a kaleidoscopic portrait of each society, its culture and politics, connecting this region’s common heritage to its fierce grip on the world’s imagination. From the moment Columbus gazed out from the Santa María's deck in 1492 at what he mistook for an island off Asia, the Caribbean has been subjected to the misunderstandings and fantasies of outsiders. Running roughshod over the place, they have viewed these islands and their inhabitants as exotic allure to be consumed or conquered. The Caribbean stood at the center of the transatlantic slave trade for more than three hundred years, with societies shaped by mass migrations and forced labor. But its people, scattered across a vast archipelago and separated by the languages of their colonizers, have nonetheless together helped make the modern world—its politics, religion, economics, music, and culture. Jelly-Schapiro gives a sweeping account of how these islands’ inhabitants have searched and fought for better lives. With wit and erudition, he chronicles this “place where globalization began,” and introduces us to its forty million people who continue to decisively shape our world.

This book is a compilation of important contributions from noted scholars, articles derived from JAMPROs Jamaica Investment Forum 2015 written by members of the UWI Mona, WJC faculty as well as significant presentations from the policy makers who form the government of Jamaica. Importantly, this work focuses on examining the centrality of policies coupled with innovation in the transformation of Jamaica as the place to live, raise families and do business as espoused by the Vision 2030 national development plan. This joint work highlights the fundamental role that JAMPRO as the key agency for promoting Foreign Direct Investment in Jamaica plays in the thrust for economic growth and development. Importantly, we highlight some key contributors to the progress we have made in Jamaica through cases of home-grown multinationals such as the Grace Kennedy and Company Limited, LASCO, Kingston Wharves Limited, Sandals (ATL Group), while further noting areas that, with continued thrust and the right policies can fast-track our transformation. The key areas identified are Logistics, Agriculture, ICT/BPO (outsourcing) and Manufacturing. This book provides a valuable contribution to the literature on economic transformation, examining the history, current and new paradigms for the future in order to fast-track the economic transformation of Jamaica.

In Jamaica, Clarks are loved like no other brand. They are the island's ruling name in footwear -- the "champion shoes" -- and it has been that way for as long as anybody can remember. This book celebrates the rich history of Clarks in Jamaica, with a focus on the Jamaican reggae and dancehall musicians who have worn and sung about Clarks shoes through the years. Documenting the origins of the Clarks brand in 1825 through to the introduction of their shoes into Jamaica in the 1920s and the impact of styles such as the Desert Boot, Wallabee and Desert Trek on the island, Clarks in Jamaica explores how footwear made by a Quaker firm in the quiet English village of Street, Somerset became the "baddest" shoes in Jamaica and an essential part of the island's culture. Building on the success of the first release in 2011, this updated second edition includes new interviews, previously unseen photographs, insights into Jamaica's favourite styles of Clarks from former company employees, and an expanded chapter on Jamaican fashion detailing the histories of island fashion staples such as the mesh marina (string vest), Arrow shirt, knits ganzie and beaver hat. Beautifully presented and thoroughly researched, Clarks in Jamaica is a wonderful document of Clarks' deep roots in Jamaican culture, a fitting tribute to the rich cultural exchange that has taken place between Jamaica and the UK that will appeal as much to Jamaicaphiles and lovers of Clarks shoes as to musicologists, fashion stylists and cultural historians.