Brand Enigma provides a refreshing antidote to tired, conventional approaches to business development, marketing and innovation. The premise for this book is that the brand embodies the spirit of the business and, properly understood, can enable the enterprise to raise innovation, business development and performance to new levels. Based on a proven method for deconstructing and rebuilding brands, the book outlines an alternative but stimulating, and highly effective method of putting the brand at the centre of the business. At the heart of this approach is the Brand Dream Model. Developed and perfected over several years, the model has helped to generate breakthroughs for many of the world’s leading brands and corporations. It has also been applied to educational establishments and as part of a strategy development programme for a government department. Using deceptively simple methods based on experiential, as opposed to analytical, techniques, the Brand Dream Process reveals the past strengths of the brand, its current characteristics and future potential. When the process involves everyone from the board to the marketing department and front line staff, it also generates a shared understanding of the business, its values and goals. Brand Enigma gives you the tools to put your brand and business in a class apart from the competition. "... for breaking the norm and looking at a brand from a team perspective, this is one of the best. There's no breakthrough point with more conventional approaches to brand development. This immerses you. It's a still-hidden gem that many other companies should try." --Chris Priest, VP Marketing Europe Digital Appliances, LG "What an extraordinary learning experience for our company. The Brand Dream let us express ourselves and get to a meaningful result unlike any other event that I have ever been a part of." --Kenny Kahn, Chief Strategic Officer, Iverify "We have never done anything like this before! We found the experience enlightening, our objective was our brand image, which we feel we achieved admirably. However the unexpected benefit was an emotional and adrenalin-filled roller coater of a team-building exercise." --Andrew Jankel, Managing Director, Jankel Armouring "It brought people together in a way that other brand development approaches would not ... If you have a brand in the doldrums, it’s an outstanding tool to reinvigorate it." --Nick Shepherd, former senior marketing executive, Kraft Foods "When you give anyone a mechanism for analysing the world, you empower them. It’s partly because the model is so simple that it is blindingly successful." --David Bott, Director of Innovation Platforms, the Technology Strategy Board

Business branding is big business - but the biggest growth area of branding and marketing today is personal branding. In this highly competitve business landscape it's easy to get lost in a field of red poppies.

This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.

ENIGMA is a thought-provoking post-modern tale of self-discovery and sexual identity told against the backdrop of improbable super-heroes and villains. Michael Smith lives a meaningless life of routine and boredom. But when Enigma, his favorite childhood comic book hero, inexplicably comes to life, Smith finds himself on an obsessive crusade to uncover the secret behind his improbable existence. Teaming with Enigma's comic creator, Smith encounters an insanity-inducing psychopath, a brain-eating serial killer, and a suicide-inciting clown posse as his quest uncovers hidden truths about both his idol and himself. This new edition of the Vertigo classic is written by Peter Milligan (JUSTICE LEAGUE DARK, RED LANTERNS) with kinetic art by Duncan Fegredo (SHADE THE CHANGING MAN). Collects ENIGMA #1-8.

"GRASPED Grimoire" invites readers into a world where marketing strategies wield the power of ancient spells, guiding them through the mystical landscape of digital marketing with wisdom and enchantment. This introduction sets the stage for a transformative journey, promising to reveal the secrets of captivating audiences, mastering digital platforms, and conjuring success in the digital age. The document titled "GRASPED Grimoire" presents an innovative and immersive approach to digital marketing, weaving together traditional strategies with a unique, mystical narrative. It covers a wide range of topics from SEO, content creation, social media, email marketing, influencer engagement, and pay-per-click advertising, framed within a magical and alchemical context. This creative presentation is designed to engage and educate readers on effective digital marketing practices through an enchanting storytelling format. "GRASPED Grimoire: The Arcane Artistry of Digital Sorcery " unveils the mystical path to mastering digital marketing, transforming conventional strategies into magical practices. This guide takes readers through a captivating journey, exploring the realms of SEO, content creation, social media sorcery, and more, with each chapter serving as a spellbook for conjuring digital success. It's a unique blend of marketing wisdom and enchanting narratives designed to captivate and enlighten marketers, entrepreneurs, and digital enchanters alike. The mystery of "GRASPED Grimoire" lies in its novel approach to demystifying digital marketing through the lens of magic and alchemy. Unlike traditional marketing guides, this book engages readers with a narrative that combines practical marketing strategies with mystical storytelling, making the learning process engaging and memorable. It empowers readers to transform their marketing efforts into enchanting campaigns that captivate and convert.

The Complete Idiot's Guide to Spies & Espionage is a a fascinating look at spies and espionage of the 20th century. Covers the Zimmerman note in World War I, Pearl Harbor's impact on U.S. intelligence planning, the role of the OSS in World War II, atomic spies and American moles in Washington, McCarthy and the professional anti-Communists, intelligence in the Gulf War, Robert Hanssen and Wen Ho Lee, and intelligence in the War on Terror. Offers a comprehensive look as well as fascinating details, from surveillance techniques and espionage equipment to the myths and realities.