Brand Culture and Identity

Brand Culture and Identity
Title Brand Culture and Identity PDF eBook
Author Information Reso Management Association
Publisher
Pages 568
Release 2018-05-04
Genre Business & Economics
ISBN 9781668430408

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Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications

Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications
Title Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications PDF eBook
Author Management Association, Information Resources
Publisher IGI Global
Pages 1590
Release 2018-10-05
Genre Business & Economics
ISBN 1522571175

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The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

Brand Culture and Identity

Brand Culture and Identity
Title Brand Culture and Identity PDF eBook
Author Information Reso Management Association
Publisher
Pages 532
Release 2018-05-04
Genre Business & Economics
ISBN 9781668430392

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Advertising and Branding: Concepts, Methodologies, Tools, and Applications

Advertising and Branding: Concepts, Methodologies, Tools, and Applications
Title Advertising and Branding: Concepts, Methodologies, Tools, and Applications PDF eBook
Author Management Association, Information Resources
Publisher IGI Global
Pages 1838
Release 2017-01-06
Genre Business & Economics
ISBN 1522517944

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Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
Title Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications PDF eBook
Author Management Association, Information Resources
Publisher IGI Global
Pages 2254
Release 2014-12-31
Genre Business & Economics
ISBN 1466673583

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As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

Green Business: Concepts, Methodologies, Tools, and Applications

Green Business: Concepts, Methodologies, Tools, and Applications
Title Green Business: Concepts, Methodologies, Tools, and Applications PDF eBook
Author Management Association, Information Resources
Publisher IGI Global
Pages 1718
Release 2019-02-01
Genre Business & Economics
ISBN 1522579168

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The issues of sustainability and corporate social responsibility have become vital discussions in many industries within the public and private sectors. In the business realm, incorporating practices that serve the overall community and ecological wellbeing can also allow businesses to flourish economically and socially. Green Business: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the challenges and benefits of implementing sustainability into the core functions of contemporary enterprises, focusing on how green approaches improve operations. Highlighting a range of topics such as corporate sustainability, green enterprises, and circular economy, this multi-volume book is ideally designed for business executives, business and marketing professionals, business managers, academicians, and researchers actively involved in the business industry.

Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications

Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
Title Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications PDF eBook
Author Management Association, Information Resources
Publisher IGI Global
Pages 1755
Release 2018-01-05
Genre Business & Economics
ISBN 1522551883

Download Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications Book in PDF, Epub and Kindle

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.