"Baby Boomers (and I confess I am one): prepare to squirm and shake your increasingly arthritic little fists. For here comes essayist Helen Andrews."--Terry Castle With two recessions and a botched pandemic under their belt, the Boomers are their children's favorite punching bag. But is the hatred justified? Is the destruction left in their wake their fault or simply the luck of the generational draw? In Boomers, essayist Helen Andrews addresses the Boomer legacy with scrupulous fairness and biting wit. Following the model of Lytton Strachey's Eminent Victorians, she profiles six of the Boomers' brightest and best. She shows how Steve Jobs tried to liberate everyone's inner rebel but unleashed our stultifying digital world of social media and the gig economy. How Aaron Sorkin played pied piper to a generation of idealistic wonks. How Camille Paglia corrupted academia while trying to save it. How Jeffrey Sachs, Al Sharpton, and Sonya Sotomayor wanted to empower the oppressed but ended up empowering new oppressors. Ranging far beyond the usual Beatles and Bill Clinton clichés, Andrews shows how these six Boomers' effect on the world has been tragically and often ironically contrary to their intentions. She reveals the essence of Boomerness: they tried to liberate us, and instead of freedom they left behind chaos.

How ministry leaders can help older adults be a vital part of Christian community With the explosion of the older adult population, this important book explores the opportunities and challenges that this presents for the Christian community. Amy Hanson challenges us to let go of many old stereotypes regarding aging and embrace a new paradigm that sees older adults as active, healthy and capable of making significant contributions. Debunks the myths of aging that keep us from fully embracing the potential of people in life's second half Offers suggestions on how to re-invent ministry with older adults Focuses on unleashing older adults to serve and make an impact on churches and congregations A volume in the Leadership Network series The author shows church leaders how they can unleash the power of the baby boomer population to strengthen their congregations.

Boomer is hiding all over the Missouri State University campus. Where could he be?

Capitalizing on what is arguably the most important social phenomenon of our time and place—the aging of America—this book shows organizations how to market specifically to baby boomers in their third act of life. The graying of America is undeniable, with an estimated 10,000 boomers turning 65 every day. But to dismiss the baby boomer generation as a group no longer worth marketing to would be foolish. According to the Census Bureau, in 2029—the year when the last boomer will have turned 65—there will still be more than 61 million boomers, roughly 17 percent of the projected population of the United States. Boomers will still be the wealthiest generation in the United States until at least 2030, according to the Deloitte Center for Financial Services, with their share of net household wealth to peak at 50.2 percent by 2020. Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life describes how to market to baby boomers from a cultural perspective, specifically addressing the demographic group of baby boomers in their later adulthood—a period that will continue for the next two to three decades. The author uses the term "3.0" to indicate the baby boomers' third phase of life and explains how this third act of life will differ from earlier periods; accordingly, organizations should take a different approach to marketing to them than in the past. This book offers a way to contextualize business objectives within a culturally based, forward-thinking framework that fully leverages the opportunities presented by what is perhaps the biggest and most affluent customer base in history. Readers will be able to use the strategies described to map territories to stake and mine in targeting boomers, create meaningful relationships with individuals in this group, and communicate effectively with boomers to offer them products and services.

What is a Lhasa Apso? The breed came to the United States during the 1930‛s. Several different American visitors to Tibet fell in love with the terrier breed named for their place of origin. Lhasa, the capital of Tibet was the major city for the Tibetan breed. The city of Lhasa was a center for the religion of the area – Buddhism. The monks each adopted a terrier type dog and the name of the city was soon attached to this breed. Thus the name Lhasa Apso came into being. Lhasa‛s are a small dog averaging 17 lbs and tend to live long lives. 20 year life spans are not unusual. They have beautiful fl owing coats which require much brushing and cleaning. The long hair helped to protect the Lhasa‛s in the severe winter of the Himalayas. Lhasa‛s make good companion dogs. They seem to understand their heritage and are a proud dog. Fiercely loyal to their masters as well. Their keen sense of hearing make them an excellent Watch Dog. They like to play and generally enjoy younger children. Sometimes Lhasa‛s can be a bit mischievous. On occasion when the Lhasa goes too far, it is best to talk in a gentle way to correct his error. When you swat him with a newspaper, he will tend to fi ght back. I discovered this early in my relationship with Boomer.

"We are your typical boomer nana and papa," say authors Kathryn and Allan Zullo, "younger, healthier, wealthier, and better educated than our grandparents. We are more active and less formal than our own parents were at our age. We no longer fit the traditional image of our elderly kin." That description signals the need for a new kind of grandparenting, a role that The Nanas and the Papas fills to perfection.This completely reworked and updated version is now half again as large as the original. "Most boomer grandparents work hard and lead vigorous, often stressful, lives where time is a precious commodity," say the Zullos. The Nanas and the Papas helps grandparents relieve the stress of grandparenting and make the most of limited time.Top grandparenting experts cited throughout the book tailor their guidance and recommendations to fit the boomer sensibility, covering topics such as:o How to define the grandparenting role for a new generationo The latest trends in child careo How to work in harmony with your children and their spouseso High-tech grandparentingo Ways to make the most of time alone with grandchildreno Grandparenting and the single-parent householdo Grandparents caring for their own parentsFilled with expert advice, The Nanas and the Papas provides a smooth transition into grandparenting and sets the stage for successful relationships and experiences for the entire family.

The U.S. experiences a major crisis about every eighty years, and the last big crisis started more than eighty years ago. If history is any indicator, argues author Tom Osenton, we are in the very early stages of the next major crisis—one that could make the Great Depression seem like a day at the beach. The storm clouds are on the horizon: A slowing U.S. economy, major banks failing, a weakening dollar, the subprime mortgage debacle, a widening gap between the wealthy and working class, credit delinquencies and bankruptcies on the rise, infrastructure crumbling, healthcare in crisis—the list goes on and on. Baby Boomers, says Osenton, are standing precisely where FDR stood at the beginning of the Great Depression, and they are in a unique position to help pull society out of the morass and set the country on a course of growth and contentment for generations to come. It's no wonder that most young people do not feel they will be better off than their parents. Besides a looming economic crisis, we face a number of other crises: budget deficit, environmental, real estate, infrastructure, education, immigration, and healthcare. Now throw in some unforeseen wild cards such as terrorism, war, disease, poverty, homelessness, and natural disasters, and you have a recipe for a cataclysmic, multi-generational failure that will take decades and trillions of dollars to fix. Boomers are about to move into the role as the elders of an America desperate for leadership. It will be Boomers who take responsibility for directing us through the minefield of crises that will profoundly shape the U.S. for decades to come. It will be the Boomers' responsibility—and their destiny and legacy—to lead the U.S. through a thicket of issues that have been back-burnered by at least the last five presidential administrations. Full of solutions to seemingly intractable problems, Boomer Destiny shows how they can do it.