This collection of eight new essays investigates ways in which significant kinds of 18th-century writings were designed and received by different audiences. Rivers explores the answers to certain crucial questions about the contemporary use of books. This new edition contains the results of important new research by well known specialists in the field of book and publishing history over the last two decades.

Many scholars have written about eighteenth-century English novels, but no one really knows who read them. This study provides historical data on the provincial reading publics for various forms of fiction - novels, plays, chapbooks, children's books, and magazines. Archival records of Midland booksellers based in five market towns and selling printed matter to over thirty-three hundred customers between 1744 and 1807 form the basis for new information about who actually bought and borrowed different kinds of fiction in eighteenth-century provincial England. This book thus offers the first solid demographic information about actual readership in eighteenth-century provincial England, not only about the class, profession, age, and sex of readers but also about the market of available fiction from which they made their choices - and some speculation about why they made the choices they did. Contrary to received ideas, men in the provinces were the principal customers for eighteenth-century novels, including those written by women. Provincial customers preferred to buy rather than borrow fiction, and women preferred plays and novels written by women - women's works would have done better had women been the principal consumers. That is, demand for fiction (written by both men and women) was about equal for the first five years, but afterward the demand for women's works declined. Both men and women preferred novels with identifiable authors to anonymous ones, however, and both boys and men were able to cross gender lines in their reading. Goody Two-Shoes was one of the more popular children's books among Rugby schoolboys, and men read the Lady's Magazine. These and other findings will alter the way scholars look at the fiction of the period, the questions asked, and the histories told of it.

This collection of eight new essays investigates ways in which significant kinds of 18th-century writings were designed and received by different audiences. Rivers explores the answers to certain crucial questions about the contemporary use of books. This new edition contains the results of important new research by well known specialists in the field of book and publishing history over the last two decades.

This collection of fourteen essays highlights both the singularity of personal reading experiences and the cultural conventions involved in reading and its perception.

The market for print steadily expanded throughout the eighteenth-century Atlantic world thanks to printers' efforts to ensure that ordinary people knew how to read and use printed matter. Reading is and was a collection of practices, performed in diverse, but always very specific ways. These practices were spread down the social hierarchy through printed guides. Eve Tavor Bannet explores guides to six manners or methods of reading, each with its own social, economic, commercial, intellectual and pedagogical functions, and each promoting a variety of fragmentary and discontinuous reading practices. The increasingly widespread production of periodicals, pamphlets, prefaces, conduct books, conversation-pieces and fictions, together with schoolbooks designed for adults and children, disseminated all that people of all ages and ranks might need or wish to know about reading, and prepared them for new jobs and roles both in Britain and America.