This bilingual (English-French) anthology of early modern fictitious catalogues presents a multitude of texts, from the genre’s beginnings (Rabelais’s satirical catalogue of the Library of St.-Victor (1532)) to its French and Dutch specimens from around 1700.

Everything you need to know to create Better Brochures, Catalogs and Mailing Pieces -The most important decision: positioning and strategy -The fifteen magic rules for better brochures -The layman's guide to better layouts -Ten ways to save money on production -Hotel brochures-fifteen secrets that fill rooms -How to attract more tourists -Promoting theme parks and attractions -What works best in college literature -Brochures to gain members, to advocate, to persuade, to sell -How to do more effective fund-raising literature -Catalogs that sell more-and cost less -How to make mailings more profitable

Proceedings of a symposium held at Bryn Mawr College in 1986. Includes 'Priam's Castle Blazing': A Thousand Years of Trojan Memories' (Emily Vermeule) and 'The Physical Identity of the Trojans' (Lawrence Angel).