The Complete Book of BMW is a master work. The word 'definitive' is a bold claim but this book should be viewed in this light. It is the most comprehensive survey of BMW Group models from the 501 right up to this year's 1 and 6 Series published in the English language. Data tables covering specifications, production volumes and prices will be invaluable to the BMW enthusiast and the layout and production volumes are second to none. Tony Lewin deserves high praise for this outstanding book. - Chris Willows, Corporate Communications Director, BMW Great Britain BMW is the most remarkable phenomenon to hit the auto industry in a generation. Celebrated for its luxury sports cars, motorcycles and aero engines in the pre-war era, it squandered its glamorous heritage in the 1950s; on its knees and near-bankrupt, it was rejected as a lost cause when offered by desperate banks to Mercedes-Benz. But thanks to a wealthy German aristocrat, a brilliant engineer and a young and inspirational manager, Mercedes would soon regret not having scooped up the once-glorious firm: pioneering the concept of the compact, high-quality sports saloon, the visionary new team systematically built BMW into the spectacular success we know today. Through the most expressive medium of all - the cars themselves - The Complete Book of BMW tells the story of one of the most remarkable turnarounds of the century. From the iconic 2002tii of the 1960s through the mighty M3 of the 1990s to today's born-again MINI and the crowning glory of the Rolls-Royce Phantom.- Every model since 1962- Technical specifications and performance data- Production and sales data- Key decisions that made BMW great- Von Kuenheim's brilliant template- Taking technology leadership- 1,600 color photographs- The new focus: premium at every levelAbout the AuthorTony Lewin is an automotive writer and commentator specializing in the business and design sides of the auto industry. He has reported on the automobile sector for more than two decades as editor of industry publications such as What Car?, Financial Times Automotive World and World Automotive Manufacturing, and as a regular columnist in magazines and newspapers in Europe, Japan and the United States.General AudienceThe Complete Book of BMW tells the remarkable story of the company and its cars. From the luxury sports cars and motorcycles of the pre-war era through its rebirth at the hands of a wealthy German aristocrat, a brilliant engineer, and an inspired manager during the past two decades, the book uses the most expressive medium of all-the cars themselves-to illustrate the story of one of the most remarkable turnarounds in automotive history.

The BMW Century details more than one hundred years of BMW from its historic aviation roots to today’s trend-setting cars and motorcycles.

Here's a quarter-century look at the BMW model range during the period from the 3-Series to the apex of the executive car, the 7-Series. Meredith also details in the 5-Series, 6-Series, and 8-Series grand touring cars along the way. The author concludes with the new generation of sporting cars, the Z range. Each model is test driven and critiqued by author.

Inhaltsangabe:Abstract: In the pursuit of success, higher profit, gaining market share and dealing with the challenges of day to day business. The big national companies, wherever they may be, have dreams and aspirations. As a CEO or General Manager of a big company; there is several objectives to achieve and strive for. Among them, on the top of any list, these will be some of them. Get the most of the revenues and provide for the shareholders, it has in the recent years become more and more apparent, that the big companies seem to focus on shareholder value . This is often found in the US and is finding its way to the European continent. Another primary aim is to expand and become bigger or at least as big the main competitor. There is several reasons and valid objectives; one being the natural instinct of any CEO or General Manager; to achieve success and become an even bigger share of the global market. Other reasons may be the search for new markets, for whatever reason, the need for cutting the production costs, to be closer to the customers or even to have access to new technologies or raw materials. In this case study, we will deal with the issue of BMW AG s decision in the mid 90 s to go abroad. To settle on the US market, starting up a manufacturing facility. There is a wide range of reasons, concerns and objectives to be dealt with prior to make that certain move, settling on foreign shores and setting up business. In order to understand what we are dealing with, we need to define multinational: Companies operating in multiple countries, but responding to local product-markets through more customized approaches In order to deal and operate in that environment, that company is expected to have highly qualified resources and access to a wide range of information s; such as pricing, local laws and regulations, knowledge and understanding of the customer s need and preference s to name of few. The road that the company is about to embark upon, prior to going multinational, is full of risks in all sorts of different areas; such as political risks, financial risks, regulatory risks and risks dealing with competition. There must be a solid research team ready at hand, being able to provide the management team, with the necessary information s and background information. We will cast a light on the problems, benefits, motives and challenges regarding multinational business. Zusammenfassung: Die vorliegende englischsprachige [...]

From the first motor cars and classic cars to today's supercars and Formula 1, this is the ultimate book about the history of the car. Packed with stunning photography, and featuring more than 2,000 cars, Car shows you how cars have evolved around the world over the the last 130 years, and their impact on society as objects of curiosity, symbols of status and luxury, and items of necessity. Extensive catalogues showcase the most important marques and models, organized in categories such as sports cars, convertibles, and city compacts. The book also features virtual photographic tours of some of the most iconic cars from each era such as the Rolls Royce Silver Ghost, Ford Model T, Lamborghini Countach, and Ferrari F40, while cross-sections of key engines explore the driving force behind them. Lavishly illustrated feature spreads detail the stories of the men, machines, and magic that helped create the car world's most famous marques and made brands such as Porsche, Mercedes-Benz, Aston Martin, and Cadillac household names. If you love cars, then you'll love Car. It is simply a must-have title for all car enthusiasts.

A practical restoration manual written by journalist and E30 enthusiast Andrew Everett. Covers E30 models: 316, 316i, 318i, 320i, 323i, 325i, 325e, 324d and 324td, 318iS, M3 & Alpina in saloon, convertible & touring forms. Professional advice also is given on buying a good used model E30 for restoration.