Blunders in International Business
Title | Blunders in International Business PDF eBook |
Author | David A. Ricks |
Publisher | John Wiley & Sons |
Pages | 192 |
Release | 2009-02-09 |
Genre | Business & Economics |
ISBN | 1405153172 |
This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down. Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others. Conserves its well-liked, concise format. Several well-known blunders from previous editions have been replaced in order to update the lessons learned.
A short course in international marketing blunders [electronic resource]
Title | A short course in international marketing blunders [electronic resource] PDF eBook |
Author | Michael White |
Publisher | World Trade Press |
Pages | 187 |
Release | 2009 |
Genre | Business failures |
ISBN | 160780008X |
Blunders in international business
Title | Blunders in international business PDF eBook |
Author | A. David Ricks |
Publisher | |
Pages | 140 |
Release | 1993 |
Genre | |
ISBN |
International Business Blunders
Title | International Business Blunders PDF eBook |
Author | Densil A. Williams |
Publisher | Emerald Group Publishing |
Pages | 160 |
Release | 2019-02-19 |
Genre | Business & Economics |
ISBN | 1787692191 |
This book will provide empirical evidence of blunders committed by firms from small developing countries that operate in developed country markets. It will identify lessons that managers who are looking to do business in international markets can learn in order to lessen the mistakes in markets that are psychically distant.
International Business Blunders
Title | International Business Blunders PDF eBook |
Author | Densil A. Williams |
Publisher | Emerald Group Publishing |
Pages | 160 |
Release | 2019-02-19 |
Genre | Business & Economics |
ISBN | 1787692213 |
This book will provide empirical evidence of blunders committed by firms from small developing countries that operate in developed country markets. It will identify lessons that managers who are looking to do business in international markets can learn in order to lessen the mistakes in markets that are psychically distant.
A Short Course in International Marketing Blunders
Title | A Short Course in International Marketing Blunders PDF eBook |
Author | Michael White |
Publisher | Librix.eu |
Pages | 188 |
Release | 2009 |
Genre | |
ISBN | 8073997517 |
International Marketing Blunders
Title | International Marketing Blunders PDF eBook |
Author | Michael D. White |
Publisher | Laxmi Publications, Ltd. |
Pages | 192 |
Release | 2010 |
Genre | Business failures |
ISBN | 9788131807590 |