Question Based Selling ( QBS®) is a commonsense approach to sales, based on the theory that "what" salespeople ask-and "how" they ask-is more important than anything they will ever say. This technique makes sense because in order to present solutions, you first must learn your customer's needs. How do you uncover a prospect's needs? By asking questions. But not just any questions. You must ask the right questions at the right time. And this book provides a step-by-step, easy-to-follow program that does just that. With this proven, hands-on guide, you will learn to: --Penetrate more accounts --Establish greater credibility --Generate more return calls --Prevent and handle objections --Motivate different types of buyers --Develop more internal champions --Close more sales...faster --And much, much more

Foreword by Bill Gates From the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere.

Considers automobile dealers charges of unfair marketing practices by automobile manufacturers and discusses possible remedies.

Building a Successful Security Sales organization is more than possible if you have the right information, tools, and work ethic to make it work. In How To Manage A Security Sales Organization, author Lou Sepulveda reveals the successful sales and development techniques that have worked in his own career. How To Manage A Security Sales Organization will teach you: 1. The secrets of developing door-to-door sales teams 2. How to hire, develop, train, and build a sales team that shatters corporate records Lou Sepulveda C.P.P., grew a sales organization from a start-up to a $5 billion annual business in less than four years. Author of The Formula for Selling Alarm Systems and Surviving in the Security Alarm Business, Sepulveda is CEO of Lou Sepulveda Consulting & Training LLC, which specializes in assisting security alarm companies in developing and growing their sales organizations. Lou has been instrumental in developing and growing an independent dealer organization, judged by its volume to be the number one security alarm dealer program in the United States. He followed up that accomplishment by developing and then growing the largest international dealer organization outside the United States. Sepulveda has developed and managed direct sales organizations in the United States and in thirty countries around the world. Those offices quickly became the market leader in every country in which they operated, proving that language and cultural differences make little difference in creating success.