This is not another SEO book written for marketing professionals. Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals: Help more people find your site Help users find content within your site Encourage return visits The path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You’ll find the big ideas behind these technologies and real world examples, illustrating that you don’t have to compromise the user experience to create search engine friendly, findable websites. Although this book illuminates a broad range of findability strategies, one common theme pervades: Web standards + compelling content = improved findability = more successful sites You’ll find even more findability guidance on the book’s companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.

Blown to Bits, Second Edition is the brilliant, plain-English guide to digital technology, how it's changing the world, and what you need to know to survive in tomorrow's digital world. A best-seller when it was first published in 2010, the issues it addresses are more crucial than ever. Now, its expert authors have thoroughly updated Blown to Bits to demystify the social, political, and personal issues everyone is talking about: from social media and big data to fake news, cyberattacks, and privacy. Both authoritative and accessible, this guide doesn't just reveal the workings of the technologies that are central to your life: it also illuminates the policy decisions citizens need to make about these technologies... because you can try to ignore them, but they won't ignore you Blown to Bits, Second Edition answers questions like: Who owns all that data about you? What (if anything) do they owe you? How private is your medical information? Is it possible to send a truly secure message? How close can you come? How do you figure out who to trust for accurate news these days? What should you know about free speech on the Internet? Who's watching you, what do they know about you, and what can they do with that knowledge? Do you have to say goodbye forever to privacy -- and even to your personal identity? How can you protect yourself against out-of-control technologies -- and the powerful organizations that wield them?

'Blown to Bits' is about how the digital explosion is changing everything. The text explains the technology, why it creates so many surprises and why things often don't work the way we expect them to. It is also about things the information explosion is destroying: old assumptions about who is really in control of our lives.

A complete guide to the process of planning, developing, and launching mobile library applications.

Whether you need full-text search or real-time analytics of structured data—or both—the Elasticsearch distributed search engine is an ideal way to put your data to work. This practical guide not only shows you how to search, analyze, and explore data with Elasticsearch, but also helps you deal with the complexities of human language, geolocation, and relationships. If you’re a newcomer to both search and distributed systems, you’ll quickly learn how to integrate Elasticsearch into your application. More experienced users will pick up lots of advanced techniques. Throughout the book, you’ll follow a problem-based approach to learn why, when, and how to use Elasticsearch features. Understand how Elasticsearch interprets data in your documents Index and query your data to take advantage of search concepts such as relevance and word proximity Handle human language through the effective use of analyzers and queries Summarize and group data to show overall trends, with aggregations and analytics Use geo-points and geo-shapes—Elasticsearch’s approaches to geolocation Model your data to take advantage of Elasticsearch’s horizontal scalability Learn how to configure and monitor your cluster in production

This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.