BLACK ENTERPRISE magazine is the premier business news source forAfrican Americans. With thirty years of experience, BlackEnterprise continues to chronicle the achievements of AfricanAmerican professionals while providing monthly reports onentrepreneurship, investing, personal finance, business news andtrends, and career management. Now, Black Enterprise brings to youthe Guide to Starting Your Own Business, the one-stop definitiveresource for everything today's entrepreneur needs to know tolaunch and run a solid business. Former Black Enterprise editor Wendy Beech knows that being asuccessful business owner takes more than capital and a solidbusiness plan. She offers essential, timely advice on all aspectsof entrepreneurship, including defining and protecting a businessidea, researching the industry and the competition, confrontinglegal issues, choosing a good location, financing, and advertising.You'll even learn how to make the most of the Internet byestablishing a Web presence. Plus, you'll hear from blackentrepreneurs who persevered in the face of seemingly unbeatableodds and have now joined the ranks of incredibly successful blackbusiness owners. This exceptional reference tool alsoincludes: * The ten qualities you must possess to be a successfulentrepreneur. * A list of helpful resources at the end of every chapter. If you've ever dreamed about going into business for yourself, ifyou feel you've hit the glass ceiling in corporate America, if youhave the drive and the desire to take control of your destiny, theBlack Enterprise Guide to Starting Your Own Business will motivateand inspire you--every step of the way. Special Bonus. To help you stay abreast of the latest entrepreneurial trends,Black Enterprise is pleased to offer: * A free issue of Black Enterprise magazine. * A free edition of The Exchange Newsletter forEntrepreneurs. * A discount coupon for savings off the registration fee at theannual Black Enterprise Entrepreneurs Conference.

The African American's 411 on choosing, landing, and bulletproofing your career Do you long for a satisfying career but just don't know how to make the transition? Have you recently earned your degree, only to ask yourself, "What now?" Are your skills so narrowly defined that you'll be an easy target for downsizing? Whether you're just starting out or starting over, make yourself indispensable in today's workforce with the Black Enterprise Guide to Building Your Career. With the help of questionnaires, aptitude summaries, and sidebar profiles of successful African American professionals, you'll learn how to: * Decide which career path is right for you, including corporate and not-for-profit jobs and entrepreneurship opportunities * Tailor your resume to fit your goals * Negotiate the best salary and benefits * Network with other black professionals * Navigate career transitions * Prepare yourself with information before you go on the interview * Discover current Web sites for African Americans that offer career advice and employment information * And much more! Give your career the jump-start it needs with the essential tips and advice found in the Black Enterprise Guide to Building Your Career. Special Bonus To keep you abreast of the latest business and money management information, Black Enterprise is pleased to offer: * A free issue of Black Enterprise magazine * A free Wealth Building Kit (See inside coupons for details.)

"This is a much-needed guide for entrepreneurs to learn how to transform their businesses with technology. This book, quite literally, builds a bridge across the digital divide." –William E. Kennard, former Chairman, Federal Communications Commission Embrace new technology and empower your small business! Black Enterprise Guide to Technology for Entrepreneurs presents step-by-step strategies for effectively and productively integrating new technologies into your business. An expert in information technology and Internet business, Bernadette Williams provides a framework for successfully promoting your products and services on the Internet, with heavy emphasis on developing an integrated strategy that combines both traditional and online methods. She reveals how other African American—owned companies have utilized new technologies to increase profits, reach a global network of customers, and streamline internal operations. You get the tools you need to: Hire and retain information technology personnel and choose technology vendors Target your market and project the right corporate image Incorporate e-commerce into your Web strategy Form powerful alliances and attract an array of customers Prepare for the future by positioning your business for growth Take the next step and incorporate all that the Web and new technology have to offer to small businesses with Black Enterprise Guide to Technology for Entrepreneurs. Special Bonus To keep you abreast of the latest business and money management information, Black Enterprise is pleased to offer: A free issue of Black Enterprise magazine A free Wealth Building Kit (See inside coupons for details.)

BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.

This guide is the ultimate tool for African Americans who really want to take charge of their lives. It gives step-by-step instructions on how to join the entrepreneur's winner's circle and has hundreds of resources as well as real-life biographies of some of America's leading African-American entrepreneurs.

"Should I lower my price point? Give my new product away for free online? How do I compete when my goods, services, or business model might be duplicated?" In this candid, 21st-century-savvy guide, Dante Lee illustrates how passion can become profit by addressing the questions that every businessperson needs to ask. Black Business Secrets discusses the entrepreneurial skills that African-American business owners must master in order to compete in a world where most new companies fail within three years.Whether you’re a weekend entrepreneur or a career-changing professional, Lee’s motto—"don’t be a worrier, be a warrior"—applies. From personal branding to best practices, this empowering blueprint offers surefire tips and strategies designed to ensure business survival and success.