From the 1890s to the 1970s, the thriving area of Birmingham between Eighteenth and Twenty-first Streets along First, Second, and Third Avenues was the bustling heart of this quickly growing city. Before the age of the shopping mall, the downtown was the center of retail and entertainment in Birmingham. Along these streets, entrepreneurial immigrants built department storesincluding Pizitz and Loveman, Joseph, and Loebwhile the marquees of the Alabama, Ritz, and Lyric theaters, among others, shined over the busy downtown sidewalks.

For decades, the Christmas season in Birmingham was not complete without the sights and sounds of the retail district. During the season, the Magic City made magic with elaborate light displays and the Living Christmas Tree in Woodrow Wilson Park. Many remember the battling Santas of Loveman's and Pizitz, each vying for the hearts of the community. The elaborate Enchanted Forest dazzled shoppers on the sixth floor at Pizitz. In the 1940s, more than 200,000 people lined the streets each year to make merry for the Christmas Carnival parade. Author and local historian Tim Hollis celebrates the happy history of Birmingham's holiday season, reviving the traditions and festivities, the food and shopping of days gone by.

The bright lights of Birmingham's theater and retail district have shone over the Magic City for nearly one hundred years during the good times and the bad. During the early 1900s, small businesses, largely founded by immigrants who arrived in Birmingham with almost nothing, exploded into immensely popular shopping and entertainment destinations. The stories of entrepreneurs and immigrants like Louis Pizitz and his business rival, Adolph Loveman, exemplify the kind of rags-to-riches tales that make up much of the city's character. The theaters in the district, some with themed restrooms, inspired the head of Paramount Pictures to dub Birmingham's Alabama Theatre the "Showplace of the South." Author Tim Hollis celebrates and revives the spirit of the beloved department stores and famous theaters from the era of silent movies to the days of integration and change to today.

The fading advertisements on the walls of Birmingham's buildings paint an illuminating picture of the men and women who built an industrial boomtown in the first half of the twentieth century. Advertising expert, artist and writer Charles Buchanan unravels the mysteries behind Birmingham's ghost signs to reveal glimpses of the past now hidden in plain sight. Featuring stunning color photography by Birmingham native Jonathan Purvis.

Birmingham, Alabama, has enjoyed a long and distinguished broadcasting history. The citys first radio station aired in 1922, and television arrived in 1949. Both media produced personalities who became household names in the city. Audiences came to know Joe Rumore, Tommy Charles, Country Boy Eddy, Cousin Cliff Holman, Rosemary, Pat Gray, Tom York, and many others as if they were members of their own families. Even the commercials became as memorable as the news, entertainment, talk, and childrens shows they interrupted.

For nearly ninety years, Pizitz offered Birmingham residents and Alabamans across the state a one-of-a-kind shopping experience. From the Enchanted Forest that sprung up every Christmas to in-store fashion shows, visiting Pizitz wasn't just a trip to the store, it was an event. Yet Pizitz was more than just a department store--it was a Birmingham institution. When Louis Pizitz opened up his first dry goods store in downtown Birmingham in 1899, he began a career as a successful businessman and a generous philanthropist, establishing a tradition of giving freely to local causes that has come to define the Pizitz family. Join Birmingham historian Tim Hollis as he recounts the fascinating history behind one of Alabama's most recognizable names and treasured retailers.

In an era when local department stores still thrived, Birmingham shoppers had different stores from which to choose. But when customers sought more than bargain prices, when they demanded unparalleled quality and outright luxury, they chose Loveman's. The first store opened in Birmingham in 1887, and the chain eventually grew to include locations in Huntsville and Montgomery, embracing those from throughout the state who valued an upscale shopping experience. Weathering the Great Depression, a devastating fire that destroyed the original location in 1934 and historic civil rights protests in the early 1960s, Loveman's proved to be an enduring name through many eras of change until finally closing its doors in 1980. Now, Birmingham historian Tim Hollis chronicles the sterling history of this celebrated store's commitment to excellence.