Praise for the first edition: "A fascinating book [and] a sympathetic look at the man who glued General Motors together and in the process made Flint one of the great industrial centers of America." ---Detroit Free Press "It is refreshing to report that Billy Durant is one of the best researched books dealing with an automotive giant." ---Antique Automobile "Billy Durant fills in a masterly way the only important void remaining concerning the work of the motorcar pioneers." ---Richard Crabb, author of Birth of a Giant: The Men and Incidents That Gave America the Motorcar What explains Billy Durant's powerful influence on the auto industry during its early days? And why, given Durant's impact, has he been nearly forgotten for decades? In search of answers to these questions, Lawrence Gustin interviewed Durant's widow, who provided a wealth of previously unpublished autobiographical notes, letters, and personal papers. Gustin also interviewed two of Durant's personal secretaries and others who had known and worked with the man who created General Motors. The result is the amazing account of the mastermind behind what would become, as the twentieth century progressed, the world's largest company.

The roller-coaster life of the flamboyant creator of General Motors William C. Durant did big things the big way: he overreached, but, until his final failure, he picked up the pieces time after time to confound his competitors. From a turbulent childhood in the small town of Flint, Michigan, to his phenomenal success in creating General Motors, Durant's meteoric career easily rivals the success stories of modern legends like Ted Turner, Rupert Murdoch, and Bill Gates. With his trademark smile and personal charisma, Durant assembled General Motors in a few short years, buying companies at the rate of one every thirty days. Durant's deal-making artistry even tempted Henry Ford, and had Durant upped his acquisition price Ford would be a division of GM today. Durant's story illuminates the conflict between innovation and control of innovation -of the uneasy alliances struck again and again between inventors and their sources of capital. His years of heady success building General Motors were marked by epic struggles with bankers. But he depended on only a few sources of big money to finance his exploding business, and pitted himself against forces he underestimated or refused to consider. Gambling on a run on GM stock, he was finally forced into a buyout that ousted him from his role in the GM empire. Into the dramatic tale of this early twentieth-century mogul come the fascinating automotive pioneers -Henry Ford, David Buick, Charles Nash, Albert Champion, Louis Chevrolet, and Alfred P. Sloan. On Wall Street, J. P. Morgan turned down Durant's request for a loan while Pierre du Pont invested in Durant's expansion. Tracing the fortunes of a man and his era, The Deal Maker is a fast-paced, rousing tale of Durant's dizzying success and ultimate failure.

"Painstakingly researched, the book sheds new light on how the divergent approaches of Durant and Sloan were destined to forge an entirely new business archetype, one that would become (and today remains) a global standard."--Jacket.

A biography of William Durant, the daring entrepreneur who bought the faltering Buick Motor Company and co-founded General Motors Company before his financial gambles lost him the presidency of GM and led to bankruptcy. -- Dust jacket.

“Billy Durant (1861-1947) put together General Motors, model by model, and twice lost it — to the bankers and the engineers, and to ego. It’s a big, meaty, broadly suggestive story that Bernard Weisberger tells — properly qualified and documented — to rescue Durant from the ‘oblivion which is the price of failure in America.’ Durant’s fate, it appears, was in his stars. His energy and drive came from maternal grandfather Henry Howland Crapo, midwest magna-merchant, first citizen of Flint, and twice Michigan’s governor. The failure — dreaded and repeatedly — was that of his wastrel father. Leaving school young, he quickly ‘unveiled his true, shining gift, which was salesmanship’ — but not of the conventional, glad-handing sort; rather, he conveyed his own faith in the product, opening new vistas for the customer. The problem, to find a worthy product — or to make one — was solved with the appearance of a simple cart, mounted on ingenious springs, that didn’t jounce. Within hours Durant had bought out the cart ‘factory,’ raised the necessary money, and acquired a partner — the first of the exceptionally able associates (Nash, Champion, Kettering, Chrysler, Sloan) whom he fired with his dreams. The crucial jump into auto production — ‘a whole new physical and economic landscape’ — came with the foundering Buick; and it was then that Durant discovered, critically, the ability to raise money in the stock market from the sale of nebulous assets. As Durant goes on by this means to incorporate GM, to add a parts division, to diversify (‘Frigidaire’ was his name and baby too), Weisberger returns intermittently to his dual nature — the empire-builder impatient of routine and detail. But it was also pride that he’d proven himself not his father’s son that brought Durant down — for he lost GM the second time by trying single-handedly, in 1929, to prop up the tottering market for its stocks; and this madness the Morgans and Du Ponts could not excuse. Nothing, however, becomes Durant more than his failure to admit defeat; after the collapse of another auto company, launched under his name, he returned to Flint to set up, foresightedly, a respectable bowling alley. His ‘pathetic dignity and courage’ cap a memorable personal portrait far above the business-biography norm.” — Kirkus “Billy Durant deserved a good biography, and he got one... Weisberger has... collect[ed] every scrap of information that could be found and [put] it together in a complete picture of Durant and his work. It gives the first comprehensive account of his family background and private life... A variety of interesting figures appear, some well-known, others now forgotten — Alfred P. Sloan, Pierre Du Pont, John J. Raskob, Charles W. Nash, Walter Chrysler, Louis Chevrolet, David D. Buick. Each has a biographical sketch. Durant himself is appraised remarkably dispassionately, good points and bad, from his ability to see the great opportunities in the automobile industry to speculative mania that ultimately destroyed him... [Durant] emerges in this book very much like the protagonist in a Greek tragedy. He rose high and fell far because his great talents were offset be equally great flaws... Billy Durant could make dreams. He just could not make them come true.” — The Washington Post “[A] monumental work... Weisberger, ha[s]... painstakingly explored and researched America’s greatest success story.” — The Lantern (Columbus, Ohio)

The General Motors Corporation was established in 1908 by William C. Durant, who combined the Buick, Oldsmobile, and Oakland companies and, later, Cadillac, to form GM. From the 1920s onwards, GM grew from a firm that accounted for about 10% of new car sales in the U.S. to become the largest producer of cars and trucks in the world. The peak of the company's power and market dominance came in the 1960s, which proved to be the decade of change for the U.S. auto industry. With the introduction of federal safety regulations and control tailpipe emissions, GM's position as the world's largest industrial corporation changed. Its marketing strategy was undone by competitive challenges, and the business was never to be the same again. General Motors: A Photographic History explores the growth of the company in a series of over 200 black-and-white images. From the first assembly line to post-Second World War recovery, images from the world auto shows and the consequent re-organization of GM take the reader on an intriguing visual tour of a tremendously important era in the industrialization of America.