NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Assembled from a series of newspaper articles first published in the newspaper *Morning Chronicle* throughout the 1840s, this exhaustively researched, richly detailed survey of the teeming street denizens of London is a work both of groundbreaking sociology and salacious voyeurism. In an 1850 review of the survey, just prior to its initial book publication, William Makepeace Thackeray called it "tale of terror and wonder" offering "a picture of human life so wonderful, so awful, so piteous and pathetic, so exciting and terrible, that readers of romances own they never read anything like to it." Delving into the world of the London "street-folk"-the buyers and sellers of goods, performers, artisans, laborers and others-this extraordinary work inspired the socially conscious fiction of Charles Dickens in the 19th century as well as the urban fantasy of Neil Gaiman in the late 20th. Volume I explores the lives of: the "wandering tribes" costermongers sellers of fish, fruits and vegetables sellers of books and stationery sellers of manufactured goods women and children on the streets and more. English journalist HENRY MAYHEW (1812-1887) was a founder and editor of the satirical magazine *Punch.*