Bill Veeck was an inspired team builder, a consummate showman, and one of the greatest baseball men ever involved in the game. His classic autobiography, written with the talented sportswriter Ed Linn, is an uproarious book packed with information about the history of baseball and tales of players and owners, including some of the most entertaining stories in all of sports literature.

William Louis "Bill" Veeck, Jr. (1914-1986) is legendary in many ways-baseball impresario and innovator, independent spirit, champion of civil rights in a time of great change. Paul Dickson has written the first full biography of this towering figure, in the process rewriting many aspects of his life and bringing alive the history of America's pastime. In his late 20s, Veeck bought into his first team, the American Association Milwaukee Brewers. After serving and losing a leg in WWII, he bought the Cleveland Indians in 1946, and a year later broke the color barrier in the American League by signing Larry Doby, a few months after Jackie Robinson-showing the deep commitment he held to integration and equal rights. Cleveland won the World Series in 1948, but Veeck sold the team for financial reasons the next year. He bought a majority of the St. Louis Browns in 1951, sold it three years later, then returned in 1959 to buy the other Chicago team, the White Sox, winning the American League pennant his first year. Ill health led him to sell two years later, only to gain ownership again, 1975-1981. Veeck's promotional spirit-the likes of clown prince Max Patkin and midget Eddie Gaedel are inextricably connected with him-and passion endeared him to fans, while his feel for the game led him to propose innovations way ahead of their time, and his deep sense of morality not only integrated the sport but helped usher in the free agency that broke the stranglehold owners had on players. (Veeck was the only owner to testify in support of Curt Flood during his landmark free agency case). Bill Veeck: Baseball's Greatest Maverick is a deeply insightful, powerful biography of a fascinating figure. It will take its place beside the recent bestselling biographies of Satchel Paige and Mickey Mantle, and will be the baseball book of the season in Spring 2012.

Draws on primary sources and more than 100 interviews in a richly detailed portrait of the influential baseball team owner and promoter, providing coverage of such topics as his relationships with his Chicago Cubs president father, his struggles with formidable war injuries and his steadfast advocacy of integration. 40,000 first printing.

The riveting story of four men—Larry Doby, Bill Veeck, Bob Feller, and Satchel Paige—whose improbable union on the Cleveland Indians in the late 1940s would shape the immediate postwar era of Major League Baseball and beyond. In July 1947, not even three months after Jackie Robinson debuted on the Brooklyn Dodgers, snapping the color line that had segregated Major League Baseball, Larry Doby would follow in his footsteps on the Cleveland Indians. Though Doby, as the second Black player in the majors, would struggle during his first summer in Cleveland, his subsequent turnaround in 1948 from benchwarmer to superstar sparked one of the wildest and most meaningful seasons in baseball history. In intimate, absorbing detail, Luke Epplin's Our Team traces the story of the integration of the Cleveland Indians and their quest for a World Series title through four key participants: Bill Veeck, an eccentric and visionary owner adept at exploding fireworks on and off the field; Larry Doby, a soft-spoken, hard-hitting pioneer whose major-league breakthrough shattered stereotypes that so much of white America held about Black ballplayers; Bob Feller, a pitching prodigy from the Iowa cornfields who set the template for the athlete as businessman; and Satchel Paige, a legendary pitcher from the Negro Leagues whose belated entry into the majors whipped baseball fans across the country into a frenzy. Together, as the backbone of a team that epitomized the postwar American spirit in all its hopes and contradictions, these four men would captivate the nation by storming to the World Series--all the while rewriting the rules of what was possible in sports.

In between his romances with baseball, in early 1969 Bill Veeck took up the challenge of managing Boston's semi-moribund Suffolk Downs racetrack. When he took over the track, Veeck had yet to learn that the normal daily output of some sixteen hundred horses (including straw) would amount to so much, or be so hard to dispose of. But that was the least of his problems.

Bill Veeck marketed, promoted, and sold baseball like no one before him and like no one since. Influenced and inspired by the classic sports book Veeck: As in Wreck, veteran author and motivational speaker Pat Williams has penned his 19th book, Marketing Your Dreams: Business and Life Lessons from Bill Veeck, Baseball's Marketing Genius. Williams, senior vice president of the NBA's Orlando Magic, insists that Marketing Your Dreams isn't a Bill Veeck biography; instead, it's a book about success, a book about one of the most relentless and fascinating personalities in the history of organized sports. It's a book about extracting Veeck's traits and concentrating them into their purest form so that the reader can pull the same kind of inspiration from the master that Williams did.

What is the difference between a promoter and a hustler?" Bill Veeck asks. "Well, let's look at it this way. Neither one of them is an advertiser. An advertiser pays for his space. A promoter works out a quid pro quo . A hustler gets a free ride and makes it seem as if he's doing you a favor." Keep this in mind as Veeck, one of baseball's all-time characters and certainly its best-ever hustler, draws on an apparently bottomless well of stories, anecdotes, theories, and attitudes involving the often bizarre world of major league baseball. And, of course, he's never afraid to speak his mind. The Hustler's Handbook is a rich, hilarious, flagrantly outspoken lesson on how to operate as a hustler in the corporate jungle of modern baseball.