The author mesmerizing readers with her command of key details about the circumstances surrounding each crime, as well as her consistently masterful examination of the criminals involved.

A collection of true-crime tales, selected from the author's "Crime Files" series, is accompanied by three new cases that chronicle the crimes of seemingly ordinary men possessing a twisted obsession with violence and death.

Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors’ don’t. Whatever your business is, whether it’s large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You’ll get familiar with branding essentials like: Defining your company’s identity Developing logos and taglines Launching your brand marketing plan Managing and protecting your brand Fixing a broken brand Making customers loyal brand champions Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack—and for positioning your business to reap the ensuing rewards.

"Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others."--BOOK JACKET.

This 26-volume set is a wide-ranging, time- and subject-spanning examination of the phenomenon of political protest. What drives people to take to the streets, and how do their governments respond? These questions and many more are analysed in areas as varied as sixteenth-century German peasant uprisings, revolutionary Russians at the Paris Commune, women protesting nuclear weapons at Greenham Common, and the role Christianity played in protests across the ages. An impressive reference resource, this set also looks at the policing of protests and official responses to them.