This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down. Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others. Conserves its well-liked, concise format. Several well-known blunders from previous editions have been replaced in order to update the lessons learned.

This book will provide empirical evidence of blunders committed by firms from small developing countries that operate in developed country markets. It will identify lessons that managers who are looking to do business in international markets can learn in order to lessen the mistakes in markets that are psychically distant.

Apple Computer was once a shining example of the American success story. Having launched the personal computer revolution in 1977 with the first all-purpose desktop PC, Apple became the darling of the national business press and Wall Street. Yet by 1995, the company's change-the-world idealism had all but disappeared in a bitter internal struggle between warring camps. Raging internal mistakes, petty infighting, and gross mismanagement became Apple's hallmark, and today the company clings to a mere 3.7 percent share of the market it helped to create. Apple is the spellbinding account of what really went on behind closed doors, revealing the forces that dismantled this once great icon of American business.

One of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. It wasn't long ago that Levi-Strauss, Xerox, Crest, AT&T, Firestone, and Digital Equipment dominated their respective markets. What happened to undermine their standings and of those of other superbrands? Are their declines simply the inevitable consequence of change and the birth of new competition? In this important predecessor to the classic Differentiate or Die, "the king of positioning," Jack Trout answers that question with a resounding "No!" Writing in his signature, straight-from-the-hip style he reveals the disastrous marketing and strategy blunders that led to the dissolution of the most recognized superbrands. He clearly shows how those mistakes could have been avoided. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brand-killing blunders.

During the 1990s, a new type of controversy began occurring across the United States: controversies over the siting of superstores, also known as big box stores. In these disputes, which often involved Wal-Mart, the world's biggest retailer, local citizens mounted organized opposition to the proposed siting of a superstores in their town or neighborhood. Opponents criticized Wal-Mart superstores for putting local independent merchants out of business, siphoning money from the local economy, providing substandard jobs, disrupting residential neighborhoods, contributing to the "McDonaldization" of society, inducing sprawl, destroying downtowns and Main Streets, and undermining local uniqueness and small town charm. More generally, these David-and-Goliath controversies represented particularly stark examples of the conflict of interests between local communities and large corporations that have become common in contemporary society. Small Towns and Big Business uses fieldwork and archival sources to comprehensively examine these controversies and the underlying issues. While Wal-Mart is usually able to site its stores at its preferred locations, in some cases local opponents have been able to thwart its plans. Using detailed case studies of anti-superstore controversies in six small cities in five states, Halebsky employs a comparative-historical approach to construct an explanation of how some of these local social movements managed to prevail against Wal-Mart. This explanation is then extended to provide the basis for a model of the general conditions under which local communities may be able to constrain unwanted corporate action. Thus, this is both a study of social movement outcomes and an investigation of community-corporate conflict. Small Towns and Big Business provides insight into the potential of the local state to control large corporations, the inherently problematic nature of corporate retailing, the possibilities for resisting McDonaldization, and the fate of local anti-corporation activism. Book jacket.

BLOOPER: BALL SQUIRTS THROUGH BILLY BUCKNER'S LEGS. BLUNDER: BILLY BUCKNER'S MANAGER LEFT HIM IN THE GAME. Baseball bloopers are fun; they're funny, even. A pitcher slips on the mound and his pitch sails over the backstop. An infielder camps under a pop-up...and the ball lands ten feet away. An outfielder tosses a souvenir to a fan...but that was just the second out, and runners are circling the bases (and laughing). Without these moments, the highlight reels wouldn't be nearly as entertaining. Baseball blunders, however, can be tragic, and they will leave diehard fans asking why...why...why? Rob Neyer's Big Book of Baseball Blunders does its best to answer all those whys, exploring the worst decisions and stupidest moments of managers, general managers, owners, and even commissioners. As he did in his Big Book of Baseball Lineups, Rob Neyer provides readers with a fascinating examination of baseball's rich history, this time through the lens of the game's sometimes hilarious, often depressing, and always perplexing blunders. · Which ill-fated move cost the Chicago White Sox a great hitter and the 1919 World Series? · What was Babe Ruth thinking when he became the first (and still the only) player to end a World Series by getting caught trying to steal? · Did playing one-armed Pete Gray in 1945 cost the Browns a pennant? · How did winning a coin toss lead to the Dodgers losing the National League pennant on Bobby Thomson's "Shot Heard 'round the World"? · How damaging was the Frank Robinson-for-Milt Pappas deal, really? · Which of Red Sox manager Don Zimmer's mistakes in 1978 was the worst? · Which Yankees trade was even worse than swapping Jay Buhner for Ken Phelps? · What non-move cost Buck Showalter a job and gave Joe Torre the opportunity of a lifetime? · Game 7, 2003 ALCS: Pedro winds up to throw his 123rd pitch...what were you thinking? These are just a few of the legendary (and not-so-legendary) blunders that Neyer analyzes, always with an eye on what happened, why it happened, and how it changed the fickle course of history. And in separate chapters, Neyer also reviews some of the game's worst trades and draft picks and closely examines all the teams that fell just short of first place. Another in the series of Neyer's Big Books of baseball history, Baseball Blunders should win a place in every devoted fan's library.