This fourth edition of Beyond the Zone System makes the science of photographic sensitometry both accessible and useful to interested photographers. It will appeal to any serious photographer interested in knowing how the materials and processes of black-and-white photography work. Instead of describing rote procedures to be followed blindly, this book provides the basis for understanding what needs to be done and why. This book relates theory to practice in a way that promotes a true partnership of science and art. Beyond the Zone System bridges the gap between the more theoretical aspects of the photographic process and the popular empirical procedures used by many photographers in the attempt to predict and control the quality of their photographs in practice. This book is intended primarily for photographers who use large-format cameras and black-and-white sheet film, but the basic information about how the B&W photographic materials and processes work will be useful to users of any B&W film format. Beyond the Zone System, 4th ed. will appeal to any serious photographer interested in knowing how the materials and processes of black-and-white photography work. Instead of describing rote procedures to be followed blindly, this book provides the basis for understanding what needs to be done and why. This book relates theory to practice in a way that promotes a true partnership of science and art.

In this age of marketing complexity, some marketers have risen above the fray and are accelerating the results of their digital marketing campaigns. They have a complete view of the market and their place in it, and have developed strategies and plans that work. They are not confused at all about the types of campaigns that are available, and they have complete confidence in the ads, messages, offers, and content they are producing. Most marketers, however, don’t live life this way. They struggle with their campaigns and live in a perpetual state of confusion, wishful thinking, and risk-taking. Along with their professional frustrations, they experience negative emotions and are never totally happy with their work. Digital Marketing in the Zone breaks through the clutter and provides a clear blueprint to enable marketers to be confident and successful in Digital Marketing.

Ansel Adams (1902-1984) produced some of the 20th century's most iconic photographic images and helped nurture the art of photography through his creative innovations and peerless technical mastery. The Negative--the second volume in Adams' celebrated series of books on photographic techniques--has taught generations of photographers how to use film and the film development process creatively. Examples of Adams' own work clarify the principles discussed. This classic handbook distills the knowledge gained through a lifetime in photography and remains as vital today as when it was first published. Anchored by a detailed discussion of Adams' Zone System and his seminal concept of visualization, The Negative covers artificial and natural light, film and exposure, and darkroom equipment and techniques. Beautifully illustrated with photographs as well as instructive line drawings, this classic manual can dramatically improve your photography. "Adams is a clear-thinking writer whose concepts cannot but help the serious photographer." - New York Times "A master-class kind of guide from an undisputed master." - Publishers Weekly Over 1 million copies sold. Publisher's Note: This ebook of The Negative works best as a digital companion to the print edition. The ebook was produced by electronically scanning and digitizing a print edition, and as a result, your reading device may display images with halftone or moiré patterns.

This is an updated and newly revised edition of the classic book The Art of Photography: An Approach to Personal Expression. Originally published in 1994 and first revised in 2010, The Art of Photography has sold well over 100,000 copies and has firmly established itself as the most readable, understandable, and complete textbook on photography. Featuring nearly 200 beautiful photographs in both black-and-white and color, as well as numerous charts, graphs, and tables, this book presents the world of photography to beginner, intermediate, and advanced photographers who seek to make a personal statement through the medium of photography. Without talking down to anyone or talking over anyone's head, renowned photographer, teacher, and author Bruce Barnbaum presents how-to techniques for both traditional and digital approaches. In this newest edition of the book, Barnbaum has included many new images and has completely revised the text, with particular focus on two crucial chapters covering digital photography: he revised a chapter covering the digital zone system, and includes a brand-new chapter on image adjustments using digital tools. There is also a new chapter discussing the concepts of “art versus technique” and “traditional versus digital” approaches to photography. Throughout the book, Barnbaum goes well beyond the technical, as he delves deeply into the philosophical, expressive, and creative aspects of photography so often avoided in other books. Barnbaum is recognized as one of the world's finest landscape and architectural photographers, and for decades has been considered one of the best instructors in the field of photography. This latest incarnation of his textbook—which has evolved, grown, and been refined over the past 45 years—will prove to be an ongoing, invaluable photographic reference for years to come. It is truly the resource of choice for the thinking photographer. Topics include: • Elements of Composition • Visualization • Light and Color • Filters • Black-and-White • The Digital Zone System • The Zone System for Film • Printing and Presentation • Exploding Photographic Myths • Artistic Integrity • Realism, Abstraction, and Art • Creativity and Intuition • A Personal Philosophy • And much, much more…

An inspirational bible for monochrome photography - this second edition almost doubles the content of its predecessor showing you the path from visualization to print

Douglas uncovers the underlying reasons for lack of consistency and helps traders overcome the ingrained mental habits that cost them money. He takes on the myths of the market and exposes them one by one teaching traders to look beyond random outcomes, to understand the true realities of risk, and to be comfortable with the "probabilities" of market movement that governs all market speculation.

Questions. We all have them, rattling around in the back of our minds. How did the country get to be like this? We have a government thats repeatedly paralyzed by a Congress and president constantly at odds. We have a monster bureaucracy churning out an avalanche of new medical regulations. We have a shooting war thats been going on since 9/11 a war in which our terrorist enemies have struck at nations around the globe, and might eventually acquire nuclear weapons. And then theres the other war. In nearly every state, battles are being fought over issues which are central to the very fabric of life. Our societys basic building blocks marriage, family, the concept of morality itself have been turned into political footballs. This is a kind of war which has no end. More questions. How can all this be happening? We thought that two World Wars and a four-decade Cold War had settled everything. What is it, thats turning this world into a lunatic asylum? Is there any way to make sense out of it all? This book isnt about questions. The symbol on the front cover says just the opposite: Its about answers. And that includes answers to the biggest question of all. This book is about the war that never ends.