This is a reprint of a previously published work. It deals with good mangement based on action and the judgment of the individual manager on deciding appropriate action.

What happens when science hits the headlines - for all the wrong reasons? Do you remember the 'Climategate' email leak? Or the 'Frankenscience'-style headlines about the perils of GM foods? What about the time the government sacked its own science advisor for challenging drug laws? The truth behind the attention-grabbing headlines was complex, nuanced - sometimes even mundane. Yet that's not how it was reported or remembered. We rely on the media to help us make sense of complicated scientific developments that could transform our world. Yet all too often, science coverage in the British press has been less fact than fiction. And equally scientists have too often either avoided engaging with the press or have been actively prevented from doing so. The result? Media hype, political spin, and misinformation from those with vested interests. In Beyond the Hype, Fiona Fox - founding director of the Science Media Centre, set up by scientists to encourage openness and accuracy in science communication - takes us behind the scenes of some of the most contentious stories in science over the past two decades. From animal research and genetically modified foods to hybrid embryos and climate change, she reveals the highs and lows of each controversy and shows us how transparency can radically transform the way science is reported, and what a difference that makes to public understanding.

Secure your investment gains and supercharge your results with this down-to-earth analysis of investing fundamentals Via powerful and unique insights, Ignore the Hype: Financial Strategies Beyond the Media-Driven Mayhem teaches readers how to keep their focus squarely on time-tested strategies for meeting their financial goals without getting distracted by a constant barrage of news headlines. The book takes a common-sense approach to the financial world that’s ideally suited to the everyday investor. It covers topics including: How to avoid competing against hedge funds in a game they’ve rigged What you can do today to avoid taxes tomorrow Wall Street’s Dirty Secret: Forecasting is just guessing Why some of your investments have worse odds than a casino game How the media circus can derail your financial plans Surviving a world where financial advisors don’t have to act in your best interest Ignore the Hype emphasizes the difference between short-term trading and long-term investing, how to filter the constant onslaught of information coming your way from every angle and separate the valuable content from the noise, and how to build a foundation for investment success based on common sense and academic research.

An updated and revised edition of the bestselling book This is a revised and updated edition of this bestselling book with useful new material to guide the MBA aspirant - the working executive as well as the fresh college graduate - on doing MBA from abroad. Most Indian MBA applicants are completely at sea when it comes to approaching international education opportunities. This is primarily because the MBA selection process and the parameters considered by the top business schools abroad for admitting candidates into their fold are very different from what we are used to. Beyond the MBA Hype talks about the typical issues, challenges and dilemmas that Indian applicants grapple with when it comes to international MBA programmes.

A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

To get real results from innovation, businesses must open up their innovation process and finish more of what they start. This book offers the latest theory and evidence from innovation processes, and discusses how they can, and must, connect to the organization as a whole in order to have real long-term value.

This book is a compendium of the proceedings of the International Conference on Big-Data and Cloud Computing. The papers discuss the recent advances in the areas of big data analytics, data analytics in cloud, smart cities and grid, etc. This volume primarily focuses on the application of knowledge which promotes ideas for solving problems of the society through cutting-edge big-data technologies. The essays featured in this proceeding provide novel ideas that contribute for the growth of world class research and development. It will be useful to researchers in the area of advanced engineering sciences.