As the world economy becomes increasingly integrated, companies can shift production to wherever wages are lowest and unions weakest. How can workers defend their rights in an era of mobile capital? With national governments forced to compete for foreign investment by rolling back legal protections for workers, fair trade advocates are enlisting consumers to put market pressure on companies to treat their workers fairly. In Beyond the Boycott, sociologist Gay Seidman asks whether this non-governmental approach can reverse the "race to the bottom" in global labor standards. Beyond the Boycott examines three campaigns in which activists successfully used the threat of a consumer boycott to pressure companies to accept voluntary codes of conduct and independent monitoring of work sites. The voluntary Sullivan Code required American corporations operating in apartheid-era South Africa to improve treatment of their workers; in India, the Rugmark inspection team provides 'social labels' for handknotted carpets made without child labor; and in Guatemala, COVERCO monitors conditions in factories producing clothing under contract for major American brands. Seidman compares these cases to explore the ingredients of successful campaigns, as well as the inherent limitations facing voluntary monitoring schemes. Despite activists' emphasis on educating individual consumers to support ethical companies, Seidman finds that, in practice, they have been most successful when they mobilized institutions—such as universities, churches, and shareholder organizations. Moreover, although activists tend to dismiss states' capabilities, all three cases involved governmental threats of trade sanctions against companies and countries with poor labor records. Finally, Seidman points to an intractable difficulty of independent workplace monitoring: since consumers rarely distinguish between monitoring schemes and labels, companies can hand pick monitoring organizations, selecting those with the lowest standards for working conditions and the least aggressive inspections. Transnational consumer movements can increase the bargaining power of the global workforce, Seidman argues, but they cannot replace national governments or local campaigns to expand the meaning of citizenship. As trade and capital move across borders in growing volume and with greater speed, civil society and human rights movements are also becoming more global. Highly original and thought-provoking, Beyond the Boycott vividly depicts the contemporary movement to humanize globalization—its present and its possible future. A Volume in the American Sociological Association's Rose Series in Sociology

Sport during Cold War has recently begun to be studied in more depth. Some scholars have edited a book about the US and Soviet sport diplomacy and show ow the government of these two countries have used sport during this period, notably as a tool of "soft power" during the Olympic games. Our goal is to continue in this direction and to focus more on the sport field as a place of exchanges during the Cold War. Regarding this point, our aim is to show that there were events "beyond boycotts"many and that unknown connections existed inside sport. Morevoer, many actors were involved in these exchanges. Thus, it is important not only to focus on the action of States, but also on private actors (international sporting bodies and journalists), considering that they acted around sport (an "apolitic" field) as it was tool to maintain links between the two blocs. Our project offers a good opportunity for young scholars to present original research based on new materials (notably the use of institutional or personals archives). Morevoer, it is also a step forward with a view to conduct research within a global history paradigm, one that is still underused in sport academic fields.

In 1950, before Montgomery, Alabama, knew Martin Luther King Jr., before Rosa Parks refused to surrender her seat to a white passenger, before the city's famous bus boycott, a Negro man named Hilliard Brooks was shot and killed by a white police officer in a confrontation after he tried to board a city bus. Thomas Gray, who had played football with Hilliard when they were kids, was outraged by the unjustifiable shooting. Gray protested, eventually staging a major downtown march to register voters, and standing up to police brutality. Five years later, he led another protest, this time against unjust treatment on the city's segregated buses. On the front lines of what became the Montgomery bus boycott, Gray withstood threats and bombings alongside his brother, Fred D. Gray, the young lawyer who represented Martin Luther King Jr., Rosa Parks, and the rarely mentioned Claudette Colvin, a plaintiff in the case that forced Alabama to desegregate its buses. An incredible story of family in the pivotal years of the civil rights movement, Daughter of the Boycott is the reflection of Thomas Gray's daughter, award-winning broadcast journalist Karen Gray Houston, on how her father's and uncle's selfless actions changed the nation's racial climate and opened doors for her and countless other African Americans.

This title is part of American Studies Now and available as an e-book first. Visit ucpress.edu/go/americanstudiesnow to learn more. The Boycott, Divestment, and Sanctions movement (BDS) has expanded rapidly though controversially in the United States in the last five years. The academic boycott of Israeli academic institutions is a key component of that movement. What is this boycott? Why does it make sense? And why is this an American Studies issue? These key questions and others are answered in this short essential book. Boycott! situates the academic boycott in the broader history of boycotts in the United States as well as Palestine and shows how it has evolved into a transnational social movement that has spurred profound intellectual and political shifts. It explores the movement’s implications for antiracist, feminist, queer, and academic labor organizing and examines the boycott in the context of debates about Palestine, Zionism, race, rights-based politics, academic freedom, decolonization, and neoliberal capitalism.

In ​The Unlikely World of the Montgomery Bus Boycott, ​Cole Manley analyzes the global influences and impact of the boycott of 1955-1956. Manley moves beyond the borders of Alabama, and even beyond the United States, to interrogate how Black Montgomery boycotters thought about their movement in relationship to global freedom struggles, from the anti-apartheid movement in South Africa to the anti-color bar battles in the United Kingdom. With each day the boycott continued, news of the movement traveled farther, reaching White pacifists in New York, Black internationalists in London, and, not long thereafter, anti-apartheid leaders in South Africa. Black Montgomery citizens, such as Jo Ann Robinson, recognized that their boycott was connected to, and in conversation with, freedom movements around the world. The Unlikely World of the Montgomery Bus Boycott ​calls for a new reading of the United States civil rights movement, one which can encompass the expansive thinking and radical dreams of leaders like Rosa Parks, Martin Luther King Jr., and Robinson. The Montgomery boycott was much more than a battle over fair bus seating. Due in part to the global thinking of its organizers, the boycott remains a paradigmatic case of how social movements can resonate around the world. It is an example of the power of protest and solidarity which continues to inspire present-day struggles for racial and economic justice.

In the late twentieth century, nothing united union members, progressive students, Black and Chicano activists, Native Americans, feminists, and members of the LGBTQ+ community quite as well as Coors beer. They came together not in praise of the ice cold beverage but rather to fight a common enemy: the Colorado-based Coors Brewing Company. Wielding the consumer boycott as their weapon of choice, activists targeted Coors for allegations of antiunionism, discrimination, and conservative political ties. Over decades of organizing and coalition-building from the 1950s to the 1990s, anti-Coors activists molded the boycott into a powerful means of political protest. In this first narrative history of one of the longest boycott campaigns in U.S. history, Allyson P. Brantley draws from a broad archive as well as oral history interviews with long-time boycotters to offer a compelling, grassroots view of anti-corporate organizing and the unlikely coalitions that formed in opposition to the iconic Rocky Mountain brew. The story highlights the vibrancy of activism in the final decades of the twentieth century and the enduring legacy of that organizing for communities, consumer activists, and corporations today.

Much has been written about Cesar Chavez and the United Farm Workers' heyday in the 1960s and '70s, but the story of their profound, ongoing influence on 21st century social justice movements has until now been left untold. This book unearths this legacy.