Making an urgent appeal for a bold new economic practice, eminent Dutch economists Bob Goudzwaard and Harry de Lange provide a provocative twelve-step program for eocnomic recovery based on compassion for the planet and all its people.

Beyond Poverty and Affluence argues that, like a virus which has developed an immunity to the cure, the problems of poverty, environmental degeneration, and unemployment today successfully resist the remedy of growth in industrial production. Bob Goudzwaard and Harry de Lange demonstrate that over the last several decades the solutions used by industrialized nations either have not helped or have dramatically exacerbated these problems. Instead, these predicaments have become structural features of today's economic practice. The authors formulate an alternative, which they call the economics of care, and propose a twelve-step program for economic recovery in Canada. Goudzwaard and de Lange contend that poverty, environmental damage, and unemployment have a common origin: they emerge from structural flaws in classical and contemporary neoclassical economic thought, including that of Adam Smith and Karl Marx. Drawing on thinkers as diverse as RenT Girard and Hannah Arendt, on numerous Canadian sources, and on their own Christian tradition, the authors propose a `pre-care' economy, which places care needs first on its list of priorities and only then addresses the scope of production, rather than a 'post-care' economy, which pursues maximum consumption and production above all else. They also describe in detail structural changes the Canadian economy will need to undergo to become an economy of pre-care. Included in their discussion is an assessment of the progress of `sustainable development' in Canada, including the work of the federal and provincial roundtables on environment and economy, and a proposed framework for setting Canadian government finances on a durable foundation. The twelve economic proposals the authors put forward deal with such issues as international currency creation, the environment, the foundation of labour/management relations, the funding of social programs, wage and salary development, the scope of production and technological development, the structure of economic decision-making, the direction of government funding, and the dropping of trade barriers in North America and Europe.

Examines the economic underworld of migrant farm workers, the aged, minority groups, and other economically underprivileged groups.

One side in the current debate about who benefits from growth has focused solely on average impacts on poverty and inequality, while the other side has focused on the diverse welfare impacts found beneath the averages. Both sides have a point.

"Jack Hollander has written a lucid and path-breaking book. He is completely convincing in his thesis that it is poverty we should be addressing, both for the environment and for moral reasons, and that science, technology, markets, and affluence are the friends of the environment and poverty is the enemy. The book is of the highest scholarship and gets the big picture right; the arguments on both sides are addressed with clear thinking and clear prose. Though he is an eminent scientist, Hollander has a wonderful talent for keeping technical jargon to a minimum yet making the essence of technical arguments clear. Both the intelligent layman and the environmental scientist will learn much from this book. I did, and enjoyed the book immensely."—Bruce Ames, Former Director of the National Institute of Environmental Health Sciences Center, University of California, Berkeley "This book is a much-needed reminder that declining environmental integrity is not—and certainly need not be—an inexorable attribute of economic progress. Throughout the book the author dispels a number of closely related myths, such as that of steadily increasing scarcity of energy resources. Hollander provides a corrective to the simplistic and unbalanced treatment of environmental and natural resource topics one encounters all too often in the media and in public debate."—Joel Darmstadter, Resources for the Future; editor, Global Development and the Environment: Perspectives on Sustainability "This work is extremely important and makes a major contribution to the debate and decision-making surrounding efforts to eradicate poverty and protect the environment. In a uniquely balanced manner, Hollander adds to the general understanding of how poverty and wealth contribute to sustainable management of natural resources."—Per Pinstrup-Andersen, author of Seeds of Contention: World Hunger and the Global Controversy over GM Crops "Jack Hollander puts forth two simple hypotheses. The first, explicit, is that environmental sustainability depends on extending prosperity to the developing world. The second, implicit, is that the sustainability of environmentalism depends on transparent and objective science. Both are well defended in Hollander's clear, well researched and timely book."—Richard S. Lindzen, Massachusetts Institute of Technology

This is the first book to explain how the fundamentals of marketing strategy must change in response to this broad-based increase in wealth The authors specifically addresses how to fine tune a mass marketing approach that captures the value created from greater consumer affluence. After years of expensive and largely ineffective attempts at one-to-one marketing and other complex varieties of microsegmentation, the business environment is ripe for a switch back to the relative simplicity of a mass marketing mindset Flouts conventional wisdom: the authors in-depth research uncovered that today's moneyed masses are completely different than the mass market of decades past in terms of how much they have to spend and what they are willing to spend it on. Reveals the mass marketing strategies a range of companies have already successfully used to hit pay dirt with products ranging from oral care to laundry detergent to exotic automobiles.