Kawaii. The love of all things cute has become the dominant image of Japanese girls and women. Real Japanese women are, however, more complex. Some celebrate their uterus, others experiment with fashion and cross- dressing or embrace their chubbiness, many struggle with motherhood. And some may even return as vengeful ghosts. This third collection of studies by young scholars from the University of Cambridge looks beyond the kawaii image and explores the diversity and complexity of being a Japanese woman in the new millennium.

Brings together new media theorists, game designers, educators, psychologists and industry professionals, including some of the contributors to the earlier volume, to look at how gender intersects with the broader contexts of digital games today.

Japan's gender roles are in turmoil. Traditional life courses for men and women are still presented as role models, but there is an increasing range of gender choices for those uncomfortable with convention. This collection of studies from the University of Cambridge provides fascinating insights into the diversity of gendered images, identities, and life-styles in contemporary Japan - from manga girls to herbivore boys, from absent fathers to transgender people. (Series: Japanese Studies / Japanologie - Vol. 3)

Showcasing Japan's astonishingly varied culture of cute, this volume takes the reader on a dazzling and adorable visual journey through all things kawaii. Although some trace the phenomenon of kawaii as far back as Japan's Taisho era, it emerged most visibly in the 1970s when schoolgirls began writing in big, bubbly letters complete with tiny hearts and stars. From cute handwriting came manga, Hello Kitty, and Harajuku, and the kawaii aesthetic now affects every aspect of Japanese life. As colorful as its subject matter, this book contains numerous interviews with illustrators, artists, fashion designers, and scholars. It traces the roots of the movement from sociological and anthropological perspectives and looks at kawaii's darker side as it morphs into gothic and gloomy iterations. Best of all, it includes hundreds of colorful photographs that capture kawaii's ubiquity: on the streets and inside homes, on lunchboxes and airplanes, in haute couture and street fashion, in cafés, museums, and hotels.

From the kitsch cuteness of Hello Kitty to the cult of manga and anime, Japanese design has long paved the way for the West to follow. Graphic Japan goes beyond this well-known territory to reveal the myriad styles of design produced in Japan today, from packaging to posters, and typography to new media. Contemporary Japanese graphic design is a unique collision of traditional cultural influences and a focused thrust toward modernization on global terms, and the book reflects this marriage of tradition and hypermodernity. Essays on today's innovators are beautifully printed in a simple, elegant manner that is typical of traditional Japanese work, and are combined with bold and colorful visual material which reflects the brash, global commerciality of much new material. This book is an inspirational "must" for designers in the West.

This volume concludes this publishing project by analyzing the fascinating and controversial phenomena of contemporary art. It maintains the structure that characterizes the four previous publications, namely a gallery of images, essays by major contemporary critics and the clever juxtaposition of the most diverse objects and topics.