Betty Crocker New Cake Decorating is the ultimate guide for new bakers looking to learn fun and exciting decorating tips and techniques, as well as experienced bakers looking to hone their skills. This collection features dozens of beautiful and whimsical cakes, as well as informative how-to photos and features to make decorating cakes a breeze.

Here is the complete cooky book-more than 450 recipes, dozens of appetizing full-color photographs, and many how-to-do-it sketches. This treasury of cooky baking embraces all tastes-from the old-fashioned and traditional to the new and sophisticated. Plus a large section devoted entirely to holiday cookies. Fun to use. . .perfect to give. Here's the classic treasury of cookie baking that so many people grew up with: the beloved 1963 edition of Betty Crocker's Cooky Book, now in a brand-new, authentic facsimile of the original book. Remember baking cookies with Mom or Grandma when you were a kid? The wonderful smell, the spatulas to lick and, best of all, delicious cookies you'd helped to make yourself? If you grew up baking with Betty Crocker, then you probably had this book, filled with all your favorites-from Chewy Molasses Cookies to Chocolate Crinkles to Toffee Squares and many more! Now, with this authentic reproduction of the original 1963 edition, you can relive those moments, taste the cookies you grew up with and share them with your loved ones. All the charm of the original and all the great recipes are here. Turn to Betty Crocker's Cooky Book to find: * An authentic facsimile of the classic 1963 edition packed with all your favorite cookie recipes * Over 450 recipes, dozens of nostalgic color photographs and charming how-to sketches * Scrumptious recipes for Holiday Cookies (dozens of Christmas specialties), Family Favorites (for lunchtime, snacktime, anytime), Company Best Cookies (fancy enough for company) and much more This book is a great gift for new and experienced bakers alike. Only one family copy of this favorite cookbook? Now everyone can have a copy of this classic book!

The cake mix doctor...doctors cake mixes to create more than 200 luscious desserts with from-scratch taste.

Features more than two hundred recipes using both frozen or from-scratch crusts, more than one hundred full-color photographs of prepared dishes, and an introductory section on pie-baking basics.

Spectacular cupcake recipes made from scratch or with a mix Get ready for adorably decorated and deliciously flavored cupcakes made easy! Betty Crocker The Big Book of Cupcakes features 175 delightful cupcakes, all using new and fun decorating ideas anyone can master and simple ingredients available anywhere. And as a unique feature, almost every cupcake can be made from scratch or with a mix: You decide which method to follow. Recipes include kids' party favorites like Double Chocolate-Peanut Butter Cupcakes, as well as sophisticated flavors like Mocha-Caramel Cappuccino Cupcakes. You'll find: More than 175 cupcakes, with a tantalizing full-color photograph of every cupcake, plus helpful how-to photos showing easy decorating techniques A special Kids' Party Cupcakes chapter with decorated treats like Puffer Fish Cupcakes, Monster Truck Cupcake Pull-Aparts and Campfire S'Mores Cupcakes Dazzling Holiday and Special-Occasion Cupcakes chapters including fanciful creations like Easter Egg Baskets, Almond-Filled White Christmas Cupcakes and Molten Caramel Apple Cupcakes Perfect for bake sales, birthdays, holiday parties or just an everyday treat, Betty Crocker The Big Book of Cupcakes is one book that really takes the cake.

Includes over 1,000 recipes with complete nutrition information, food history, special helps, time-saving recipes and ideas, and charts of yields and equivalents.

IN 1945, FORTUNE MAGAZINE named Betty Crocker the second most popular American woman, right behind Eleanor Roosevelt, and dubbed Betty America's First Lady of Food. Not bad for a gal who never actually existed. "Born" in 1921 in Minneapolis, Minnesota, to proud corporate parents, Betty Crocker has grown, over eight decades, into one of the most successful branding campaigns the world has ever known. Now, at long last, she has her own biography. Finding Betty Crocker draws on six years of research plus an unprecedented look into the General Mills archives to reveal how a fictitious spokesperson was enthusiastically welcomed into kitchens and shopping carts across the nation. The Washburn Crosby Company (one of the forerunners to General Mills) chose the cheery all-American "Betty" as a first name and paired it with Crocker, after William Crocker, a well-loved company director. Betty was to be the newest member of the Home Service Department, where she would be a "friend" to consumers in search of advice on baking -- and, in an unexpected twist, their personal lives. Soon Betty Crocker had her own national radio show, which, during the Great Depression and World War II, broadcast money-saving recipes, rationing tips, and messages of hope. Over 700,000 women joined Betty's wartime Home Legion program, while more than one million women -- and men -- registered for the Betty Crocker Cooking School of the Air during its twenty-seven-year run. At the height of Betty Crocker's popularity in the 1940s, she received as many as four to five thousand letters daily, care of General Mills. When her first full-scale cookbook, Betty Crocker's Picture Cook Book, or "Big Red," as it is affectionately known, was released in 1950, first-year sales rivaled those of the Bible. Today, over two hundred products bear her name, along with thousands of recipe booklets and cookbooks, an interactive website, and a newspaper column. What is it about Betty? In answering the question of why everyone was buying what she was selling, author Susan Marks offers an entertaining, charming, and utterly unique look -- through words and images -- at an American icon situated between profound symbolism and classic kitchen kitsch.