How to use the principles of Pixar-style storytelling to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes. Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons animator and story artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn’s personal stories and storytelling insights, The Best Story Wins retells the “Hero’s Journey” story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves! “Award-winning Pixar storyteller, artist, and writer Matthew Luhn has a message for CEOs, marketers, and business professionals: to capture your audience’s attention, you need to hook them with a great story.” —Seattlepi.com

Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are, what you want...and why it matters. In presentations, department meetings, over lunch-any place you make a case for new customers, more business, or your next big idea-you'll have greater impact if you have a compelling story to relate. Whoever Tells the Best Story Wins will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated and more practical than ever, the second edition reveals how to use storytelling to: Capture attention * Motivate listeners * Gain trust * Strengthen your argument * Sway decisions * Demonstrate authenticity and encourage transparency * Spark innovation * Manage uncertainty * And more Complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling, Whoever Tells the Best Story Wins hands you the tools you need to get your message across-and connect successfully with any audience.

Real advice for new & experienced prosecutors from an author that has lived the District Attorney's life.

The best story is one that comes from the heart. The library is having a contest for the best story, and the quirky narrator of this book just has to win that rollercoaster ride with her favorite author! But what makes a story the best? Her brother Tim says the best stories have lots of action. Her father thinks the best stories are the funniest. And Aunt Jane tells her that the best stories have to make people cry. A story that does all these things doesn't seem quite right, though, and the one thing the whole family can agree on is that the best story has to be your own. Anne Wilsdorf's hilarious illustrations perfectly capture this colorful family and their outrageous stories in Eileen Spinelli's heartfelt tale about creativity and finding your own voice.

Cover subtitle: Inspiration, influence, and persuasion through the art of storytelling

An inside look at one of the world's most successful real estatecompanies RE/MAX was founded over 30 years ago in Denver, Colorado, basedupon a revolutionary idea for a new system of selling real estate.Since then, RE/MAX has experienced over 380 straight months ofexplosive growth. In Everybody Wins, authors Phil Harkins and KeithHollihan reveal how RE/MAX has achieved such phenomenal success byexamining the company's strategy, culture, and leadership. Harkins-- with the full cooperation of RE/MAX -- led a research team thatclosely studied RE/MAX as well as comparable fast-growingcompanies. The team observed critical meetings, attendedconventions, dug through historical archives, and conductedextensive interviews with more than 50 key RE/MAX leaders. Theoutcome is an insightful and engaging account of one of the world'smost successful companies. Order your copy today.

In a collection of personal stories and essays, award-winning and bestselling artists from Matt de la Peña and Veera Hiranandani to Max Brallier and R.L. Stine write about how hope always wins, even in the darkest of times. Where does hope live? In your family? In your community? In your school? In your heart? From a family restaurant to a hot-dog shaped car, from an empty road on a moonlight night to a classroom holiday celebration, this anthology of personal stories from award-winning and bestselling authors, shows that hope can live everywhere, even—or especially—during the darkest of times. No matter what happens: Hope wins. Contributors include: Tom Angleberger, James Bird, Max Brallier, Julie Buxbaum, Pablo Cartaya, J.C. Cervantes, Soman Chainani, Matt de la Peña, Stuart Gibbs, Adam Gidwitz, Karina Yan Glaser, Veera Hiranandani, Hena Khan, Gordon Korman, Janae Marks, Sarah Mlynowski, Rex Ogle, James Ponti, Pam Muñoz Ryan, Ronald L.Smith, Christina Soontornvat, and R.L. Stine.