There is a misconception in business that the only data that matters is BIG data, and that elaborate tools and data scientists are required to extract any practical information. However, nothing could be further from the truth. If you feel that you can’t understand how to read, let alone implement, these complex software programs that crunch the data and spit out more data, that will no longer be a problem! Authors and analytics experts Piyanka Jain and Puneet Sharma demystify the process of business analytics and demonstrate how professionals at any level can take the information at their disposal and in only five simple steps--using only Excel as a tool--make the decision necessary to increase revenue, decrease costs, improve product, or whatever else is being asked of them at that time. In Behind Every Good Decision, you will learn how to: Clarify the business question Lay out a hypothesis-driven plan Pull relevant data Convert it to insights Make decisions that make an impact Packed with examples and exercises, this refreshingly accessible book explains the four fundamental analytic techniques that can help solve a surprising 80 percent of all business problems. It doesn’t take a numbers person to know that is a formula you need!

Maybe you worry you’ve married the wrong person. Maybe you’re carrying the burden of a secret or have gone down a dangerous road. Maybe you’ve made a life choice that’s hurt someone else so badly you feel the relationship can never be restored. But there’s good news: you have the opportunity to clear your conscience, make things right with God and others, and get to a place of grace and new beginnings. Join pastor and bestselling author Erwin Lutzer as he shows you how to make the best of even your worst decisions and move forward into a better future.

If most of us want to be good, how is it that many of us can seem so bad? Drawing on the disciplines of brain science, management, moral philosophy, public policy, and psychology—and filled with original research, surveys, and case studies, Good vs Good explains how we each prioritize the 8 Great Goods in completely disparate order. In surveys of over 2000 Americans, 1750 gave a unique sequence for their Goods. Yet, when we encounter people with whom we do not share the same prioritization of Goods, our natural inclination is to resist them and their views; leading to boardroom coups, family spats, and lovers’ quarrels. We may even find those who look at the world in divergent ways as somehow evil. The most important conflicts in human history (Cambodia’s Killing Fields, Islamic Jihads, civil wars and even presidential elections) are all about how we prioritize the Eight Great Goods. The way we rank the 8 Goods—explicit or unspoken—determines who we are and what we will become as individuals, organizations, and nations. So for anyone who is a national leader, an organizational manager or just trying to get along with co-workers or family members, Good vs Good offers insights into what is going on in our minds and in the minds of others. More importantly, this book gives readers a step-by-step game plan for how to bridge the gulf between the Goods and each other. Good vs Good shows us how our differences can actually build understanding and create solutions that may permanently improve our lives and the world around us.

The secret to making the right call in an increasingly complex world The decisions we make every day – frequently automatic and incredibly fast – impact every area of our lives. The Little Black Book of Decision Making delves into the cognition behind decision making, guiding you through the different ways your mind approaches various scenarios. You'll learn to notice that decision making is a matter of balance between your rational side and your intuition – the trick is in honing your intuition to steer you down the right path. Pure reasoning cannot provide all of the answers, and relying solely on intuition could prove catastrophic in business. There must be a balance between the two, and the proportions may change with each situation. This book helps you quickly pinpoint the right mix of logic and 'gut feeling,' and use it to find the best possible solution. Balance logic and intuition in your decision making approach Avoid traps set by the mind's inherent bias Understand the cognitive process of decision making Sharpen your professional judgement in any situation Decision making is the primary difference between organisations that lead and those that struggle. The Little Black Book of Decision Making helps you uncover errors in thinking before they become errors in judgement.

The first book to use the unexpected discoveries of neuroscience to help us make the best decisions Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it’s best to let our unconscious mull over the many variables. But when we’re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think. Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of “deciders”—from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?

In the face of increasing complexity, uncertainty and difficulty in the design and implementation of reforms, companies, organizations and institutions must strive to capitalize on the prevailing disarray by acting wisely in overcoming it. Strategic engineering is part of an integrative, tool-based approach, inspired by the life sciences and Âcreative recursionÂ. This book is structured into three parts, which correspond to the three main phases of the strategic engineering approach: observe and discern; judge and arbitrate; act and intervene. Strategic Engineering has wide appeal, relevant to senior leaders, decisionmakers, managers and practitioners within businesses, government and local authorities. It is also intended for those who wish to develop their capability in anticipatory or transformative management within economic, sociopolitical and strategic contexts.

"We developed this new book with enthusiasm and great optimism. Marketing analytics is an exciting field to study, and there are numerous emerging opportunities for students at the undergraduate level, and particularly at the master's level. We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media, artificial intelligence, and many other recent developments. We believe this book will become the premier source for new and essential knowledge in data analytics, particularly for situations related to marketing decision making that can benefit from marketing analytics, which is likely 80 percent of all challenges faced by organizations"--